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Published on : May 17, 2017

Albany, New York, May 17, 2017: The report finds that the market for energy drinks, which can be in the form energy shots, caffeinated alcoholic drinks, and relaxation drinks, will steadily rise in the forecast period from 2017 to 2021. This is because of their soaring popularity resulting from their ability to boost energy. Energy drinks are also gradually supplanting soft drinks that pack in a lot of calories and have little added benefits.

Some of the factors driving the global energy drinks market are the substantial increase in the number of athletics and sportspersons, rising disposable incomes and the resultant ability to splurge on food and beverages, and a fast-paced lifestyle. Besides, growing focus on health and fitness and a wide array of energy drinks available in the market are also stoking sales.

One concern posing a roadblock to the energy drinks market is the increasing trend of mixing spirits and liqueurs with energy drinks both in pubs and clubs as well as at home. This results in the so-called “wide awake drunk” syndrome in people where caffeine in the energy drinks stimulates the brain to fight the drowsiness caused by alcohol. This leads to people consuming more drinks. Another challenge to the global energy drinks market is the side effects of caffeine resulting from having one too many drinks at a time. It can cause insomnia, headaches, migraines, and even cardiac arrest. This has resulted in healthcare professionals advocating against energy drinks.

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Helping to overcome such obstacles to growth in the global energy drinks market is product innovations. Manufacturers, for example, are formulating sugar free and organic energy drinks to entice discerning health conscious consumers. They are creating products to cater specifically to sportspersons as well and trying to promote them through sports events. All these will likely help the market scale new heights.

Depending upon geography, the report segments the global energy drinks market into North America, Asia Pacific, Europe, and the Middle East and Africa. Among them, the upcoming economies in Asia Pacific and Latin America are predicted to spearhead growth in the market on account of a massive pool of young consumers. Mature markets in North America and Europe too hold opportunities on account of consumers are ditching sodas for healthier alternatives. 

To assess the competition prevailing in the global energy drinks market, the report profiles prominent players such as Redbull GmbH, PepsiCo, Rockstar Inc., and Monster Beverage Corporation.

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