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Published on : Feb 23, 2016

ALBANY, New York, February 23, 2016 - ResearchMoz.us has added a new market intelligence report to its extensive database on the global pharmaceutical industry. The report is titled “Evolving Market Access Strategies - Pricing and Reimbursement Landscape in Major Developed Pharmaceutical Markets” and it examines the developments that have occurred in the core areas of the pharmaceutical industry.

The report elaborates on market areas such as health technology assessment and health economics and outcome research. Additionally, the report provides a high level of detail on the reimbursement and pricing strategies involved in the developed pharmaceutical markets.

One of the key discussions made in the report is the requirement of market access strategies and their integration with new drug development processes. A solid integrated plan could essentially save costs as well as time in terms of the additional studies required to prove the additional advantages it can have in the market.

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The report also contains a study supporting the role of HTAs in the access points of the developed pharmaceuticals market, while naming alternatives for scenarios where evidence of support is lacking.

The report tackles the developed pharmaceutical markets in a regional manner, including details on the reimbursement and pricing policies in North America, five major countries in Europe, and Japan. Apart from these regions, the report also includes a large number of various case studies that are relevant to the focus of the report.

The core scope of the report includes the role of payers. The companies consistently play a critical role in the access areas of the market. Reimbursement policies are becoming more and more restrictive as an increasing number of products are being rejected for it. This is having a negative impact on the market. The report therefore offers ways in which the pharmaceutical companies can overcome said obstacles.

The report then provides the details on how important a role HEOR has when it comes to market access. This includes the scope of HEOR in decision making, the enhancement of HEOR using systemic value development plans, and the importance of analyzing cost-effective policies for commercial success.

The report also provides data on the key advantages of HTA when it comes to improved reimbursement decisions.

The details in the report can provide its user with valuable insights into the strategies available for market access and the report explains them through the evolution of the pharmaceutical industry.

The report also includes reviews on the level of incorporation of market access in terms of risk sharing agreements. This passage contains elaborations on the involvement of risk sharing agreements in the cases where substantial evidence is not available.

The report also helps comprehend the pricing structures of the pharma products within the U.S. This also includes data on the effect that the ACA has had on the decisions taken for pricing.

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