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Published on : May 16, 2017

Albany, New York, May 16, 2017: According to the report, the rising prevalence of diabetes and obese population will increase the risk of incontinency and drive the demand for continence care products. The growing incidences of spinal cord injuries and spina bifida will also help the market to grow. The launch of new products and demand for high end products are some of the trends that can be seen in the market. In addition to this, the growing demand for intermittent catheter and rising adoption of home healthcare products are some of the other prevailing trends, which is anticipated to bode well for the global continence care market. 

Incontinence episodes range from intermittent dribbling or constant discharge to  infrequent and involuntary discharge of large volumes of waste, and thus needs to be taken care of, driving the demand for continence care products. The inability to control the untimely discharge of urine and feces can hamper the social life of a person and thus, there is a need for continence care products such as disposable urethral inserts, pessaries, and tampons. Apart from these external products, continence care also involves doctors helping patients retaining their excretion control over bowel and bladder through tips on keeping the bladder healthy and by providing emotional support. 

However, the availability of cheap alternatives will threaten the growth of the global continence care market. Also, a lack of awareness about the availability of continence care products will hamper the growth of this market. Low quality products sold at cheaper rates are challenging the growth of the continence care market. 

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On the basis of geography, the global continence care market is segmented into North America, Asia Pacific, Europe, and the Rest of the World. Europe has turned out to be the region contributing the most to the revenue of continence care market. The higher penetration of high end products and technological advancements are behind the positive outlook of the region in the market. A surge in the prevalence of spinal injuries and neurological diseases is also expected to continue to drive the European continence care market. 

Players in the global continence care market are focusing beyond developed nations of Europe and North America in recent times. Many players are concentrating on the developing nations of Asia Pacific, Latin America, and the Middle East, where the demand for continence care products is seeing an upward trend. Some of the leading players operating in the market are: Dentsply Sirona, Coloplast, ConvaTec, and C.R. Bard. 

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