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Published on : Sep 14, 2016

ALBANY, New York, September 14, 2016: ResearchMoz.us recently announced the addition of a new market research report to its comprehensive collection of research studies. The 56-page research study, titled “Global Cloud-based Value-added Services Market 2016-2020,” offers a detailed analysis, focusing on the current scenario and growth prospects of the market. The research report further provides a thorough overview of the cloud-based value-added services market, along with recommendations from industry experts.

According to the research study, the global market for cloud-based value-added services (VAS) is projected to exhibit a strong 14.0% CAGR between 2016 and 2020. The projected valuation of the market has also been included in the research study to provide a clear understanding of the market. Furthermore, the key growth drivers, barriers, geographical segmentation, product segmentation, and the competitive landscape of the global cloud-based VAS market have been discussed in the research report.

The rising implementation of mobile value added services (MVAS) in developing economies and shift from on-premises to cloud-based value-added services are the key factors driving the global cloud-based VAS market. In addition, the rising adoption of m-commerce across the globe and several advantages offered by cloud-based VAS are projected to augment the growth of the market in the next few years. Furthermore, the rising adoption of IM MVAS applications and location-enabled MVAS are expected to offer potential growth opportunities for key players in the market.

On the flip side, several privacy concerns and the rising bargaining power of communication services providers are the primary factors estimated to curtail the growth of the global cloud-based VAS market throughout the forecast period. Moreover, issues arising over data security and low quality of wireless networks are anticipated to dampen the growth of the overall market in the next few years.

From a geographic perspective, the Americas are expected to retain the leading position in the global cloud-based VAS market and account for a 40% share in the global market by the end of 2020. The high growth of this segment can be ascribed to the rising penetration of smartphones, the bundling of MVAS with mobile services and handsets, and the extensive coverage of mobile broadband services. In addition, the accessibility to high-speed mobile technology and favorable government policies are estimated to bolster the global cloud-based VAS market in the near future.

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Furthermore, the cloud-based value-added services market across the globe is extremely competitive in nature and holds immense growth potential. The participation of new players in the market is expected to strengthen the competition in the next few years. The prominent market players are focusing on service integration, cost improvements, and improved functionality in order to sustain growth. Some of the leading players operating in the market are Huawei, OCSBOX, Gintel AS, Ericsson, CALLUP, IBM, Infosys, Cisco, and Ethrix.

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