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Published on : Jul 26, 2016

ALBANY, New York, July 26, 2016: The target demographic of health food producers comprises obese people and patients suffering from high blood pressure, hyperlipidemia, hyperglycemia, anemia, indigestion, and insomnia. Teenagers willing to enhance their memory and eyesight are also among the key consumer demographics in the health food market. Women willing to look younger also add health food in their dietary routine. Considering the growing demand, the health food manufacturing industry in China is set for rapid growth during the period from 2011 to 2020. These are some of the findings of a new report recently added by ResearchMoz.us to their vast repository of research reports. 

The 30-page report, titled ‘China Health Food Manufacturing Industry Overview, 2011-2020,’ defines health food and then directs its attention to analyzing the competition level in the China market. For doing so, leading players are listed in the report and their changing roles in the overall market are studied. By-Health Co., Ltd., Real Nutriceutical Co., Ltd., Xiamen Kingdomway Group Company, BIOSTIME Group, and Besunyen Holdings Co., Ltd. are the prominent companies operating in the China health food manufacturing industry. The introduction of new health food by leading companies will boost the market in China, predict the analysts. 

The report highlights the current scenario in the China health food manufacturing industry and also analyzes growth opportunities for the market in the coming years. Currently, the health food manufacturing industry in China is one of the key industries exhibiting a strong growth rate within the global food and beverages market. With the changes in lifestyle, the development of the economy, and the rising income of people, this industry is predicted to perform well in China, as health food is being consistently consumed by people residing in cities as well as in rural areas. 

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As per the findings of the research, in 2015, the health food market in China exceeded CNY160 bn and is predicted to exceed CNY300 bn by 2020. The growing consumption of health food by the elderly is expected to benefit the China market. With the growing obesity in China, the demand for organic and health food is expected to increase further. The report states that even though the market is set for rapid expansion, it is predicted to face certain challenges. Owing to a busy lifestyle, the demand for ready-to-eat food, canned and preserved food, and junk food has increased in China. This might challenge the China health food manufacturing industry, predict the analysts. 

Considering the study done in the report, it is clear that the China health food manufacturing industry is expected to flourish in the years to come. Leading players are concentrating on manufacturing new health food products to match the needs of the patrons. Increasing government funding and the rising investment by leading players in research and development for manufacturing new health food will also be vital for the China market in the coming years.    

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