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Published on : May 10, 2016

ALBANY, New York, May 10, 2016: The research report offers a comprehensive analysis of the adult soft drinks market across the globe, focusing on the major motivators that are expected to make adults shift from alcoholic drinks to non-alcoholic ones. Adult soft drinks are an emerging product segment that features non-alcoholic beverages that will appeal to older consumers.

The research report further makes use of several analytical tools to determine the growth drivers of the global market for adult soft drinks. It further presents the forecast statistics and historical information of the market with the help of tables, charts, and infographics. Recommendations by industry experts are also included in the research report to give a clear picture of the market to the readers and market players.

According to the research study, at present, around 59% of the global drinkers are ensuring that they do not indulge in drinking too much alcohol and half of them are concerned regarding the long-term health hazards due to excessive alcohol drinking. As a result, the overall market is witnessing a demand for adult soft drinks across the globe. Alcohol avoidance and moderation are the key trends expected to boost the demand for adult soft drinks among alcohol consumers. 

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The global market for adult soft drinks provides several opportunities for the major players in order to meet the increasing demand for non-alcoholic beverages worldwide. The research report further discusses the benefits of choosing soft drinks over alcohol. Adult soft drinks are primarily non-alcoholic drinks that offer consumers a sustainable alternative to alcohol. The key differentiator between conventional soft drinks and adult soft drinks is that the latter provide a premium and sophisticated substitute to alcohol and spirits.

The research report further emphasizes on the key innovation trends and analyzes

  • the major pillars of the market: 
  • Formulation of adult soft drinks
  • Market positioning of adult soft drinks
  • Packaging of adult soft drinks

The major players operating in the global market for adult soft drinks are spending a huge amount on research and development activities to introduce new products. The companies are further involved in several marketing activities to give their products a head start in the global market. The packaging of these products is done attractively to appeal to consumers and boost sales across the globe.

Furthermore, the research study covers the competitive landscape of the global market for adult soft drinks and provides a detailed vendor analysis. A detailed list of all the leading players operating in the global market, along with their product portfolio, business policies, financial overview, SWOT analysis, and recent developments have been mentioned in the scope of the research report.

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