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Published on : Mar 29, 2017

Albany, New York, March 29, 2017: ResearchMoz.us has recently announced the addition of a report, titled “The Taiwanese Mobile Phone Industry, 1Q 2017” to its offering. The report presents insights into key information pertaining to the major growth catalysts, deterrents, opportunities, and trends prevailing in the market. The product portfolios, chief business strategies, and market shares held by the leading market players are also talked about in the report.

Ranking among the topmost countries with smartphone penetration, Taiwan offers abundant growth opportunities. The growing preference for android devices, higher dependence on smart devices, the advent of Internet of Things (IoT), and the presence of several leading market players in the region are some of the prominent factors stimulating the growth of the market for mobile phones in Taiwan. Findings of a recent study reveal that seven out of ten tablet and smartphones used in Taiwan are powered by Android.

Taiwan is being increasingly acknowledged as an upcoming lucrative app market. Asian users are inclined towards Asian-developed apps because the publishers can be more attuned to cultural preferences. Therefore, the mounting attention of app publishers garnered by the untapped opportunities in Taiwan are likely to promote further growth of the mobile phone market.

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On the flip side, saturation of the market conditions, indistinctive brand recognition, and rapidly decreasing gaps between high-end and entry-level models could curb market expansion to some degree. Although the global shipments are declining, contract manufacturers in Taiwan are likely to benefit from opportunities arising in emerging regional markets such as Indonesia, India, and Vietnam.

Aggressive product launch is one of the key strategies of Taiwanese mobile companies. For instance, in March 2017, Taiwan Mobile announced the introduction of a 32 GB twin of Apple iPhone 6, priced at US$435. The phone will be exclusively available in Taiwan, with only Taiwan Mobile offering it. Another example is the launch of four new smartphones by Sony Mobile Communications in Taiwan during the same month. The Xperia XZs, Xperia XZ Premium,    and mid-ranged Xperia XA1 Ultra and Xperia XA1 made their debut at the Mobile World Congress in February 2017. LG also launched four entry-level and mid-range products, LG K10, K4, and K8, and LG Stylus 3, in March 2017.

The Taiwanese market for mobile phones appears to be fragmented in terms of competition. A number of mergers and acquisitions, collaborations, and partnerships have been characterizing the competitive scenario. For instance, Far EasTone announced its partnership with Ericsson in October 2016, with the primary objective of accelerating the development and dispersion of 5G technology before the end of 2020.

Some of the major players operating in the Taiwanese market for mobile phones are, Foxconn, Asus, HTC, Acer, Gigabyte Technology, BenQ, Dopod, Winstron Corporation, and DBTel.

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