Published on : Mar 29, 2017
Albany, New York, March 29, 2017: ResearchMoz.us has recently announced the addition of a report, titled “Worldwide Major Mobile Phone Vendor Performance, IQ 2017” to its offering. The report focuses on market shares of the leading market players, their product portfolios, and chief business strategies adopted by the leading companies operating in the global mobile phone industry.
Apple, Samsung, Xiaomi, Huawei, and Oppo have been counted among the leading global market vendors of smart phones. The rising popularity and sales of Chinese brands such as Vivo and Huawei are fuelling the demand for mobiles phones worldwide. These brands hold a massive chunk of the global market, and are expected to continue to dominate the market over the forthcoming years.
As most of these leading firms are embracing advanced operating systems such as Windows, iPhone OS, Blackberry OS, Android, and Symbian, the mobile phone vendors worldwide are likely to gain much. The increasing penetration of Internet services, growing number of mobile network services, and recent transitions in the domain of telecommunication are likely to have a positive impact on the performance of the global mobile phone vendors.
Conversely, the threat of saturation might weaken the demand for mobile phones after a few years. However, the development of advanced features by smartphone manufacturers and emergence of Internet of Things (IoT) will ensure that the impact of this restraint is counterbalanced. The mobile phone vendors are also expected to achieve substantial returns from investments in research and development for developing novel products.
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Aggressive launch of more innovative smartphones is a key trend observed in the market. It is also a popular strategy adopted by the market players to gain a competitive edge. For instance, India-based Lava International Limited announced the launch of its two new smartphones, Z10 and Z25 in March 2017. Likewise, Sony introduced its budget smartphone, Xperia L1 during the same month. Xiaomi, a leading Chinese brand launched its Redmi 4A, while Gionee came up with a selfie-centric smartphone, Gionee A1. These developments are likely to intensify competition among the market players, encouraging the mobile phone vendors to realize their utmost potential.
North America exhibits considerable potential for further expansion. Blackberry and iPhone operating systems are preferred by consumers in North America. In addition, Asia Pacific has emerged an emerging market with maximum opportunities. The ever-increasing population, favorable government policies, and increasing penetration of technology in this region are driving the market for mobile phones. As a result, the growing demand in these regions will translate into greater lucrative opportunities for mobile phone vendors.
The market for mobile phones is highly competitive and fragmented thanks to the existence of innumerable players. Some of the major companies operating in the global mobile phone market are Huawei Technologies, LG, Microsoft, Benq Corporation, Asustek Computer Inc., Spice Mobility Limited, Mitac Technology Corp., Htc Corp, Nokia, Xolo, Acer Inc., Sony Ericsson, Hewlett-Packard Company, Motorola Inc., Apple Inc., Panasonic Corporation, Samsung Electronics Co., Ltd., and Xiaomi.
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