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Portugals Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

Published By :

Timetric

Published Date : Apr 2014

Category :

Banking

No. of Pages : 103 Pages


Synopsis

The report provides top-level market analysis, information and insights into Portugal\'s cards and payments industry, including:

  • Current and forecast values for each category of Portugal\'s cards and payments industry, including debit cards, credit cards, charge cards and prepaid cards
  • Comprehensive analysis of the industry’s market attractiveness and future growth areas
  • Analysis of various market drivers and regulations governing Portugal\'s cards and payments industry
  • Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by banks and other institutions in the market
  • Comprehensive analysis of consumer attitudes and buying preferences for cards
  • The competitive landscape of Portugal\'s cards and payments industry
Executive summary

Despite the European sovereign debt crisis, the Portuguese card payments channel grew both in terms of volume of cards and transaction value during the review period (2009–2013). In terms of the number of cards in circulation, the card payments channel posted a review-period compound annual growth rate (CAGR) of 0.71%, and is expected to record a forecast-period (2014–2018) CAGR of 3.95%. The forecast-period growth is anticipated to be driven by the prepaid cards category.

In terms of transaction value, the card payments channel posted a review-period CAGR of 4.02%, rising from EUR71.5 billion (US$99.4 billion) in 2009 to EUR83.8 billion (US$111.1 billion) in 2013. The channel is expected to post a forecast-period CAGR of 1.53%, increasing from EUR84.5 billion (US$114.0 billion) in 2014 to EUR89.8 billion (US$126.5 billion) in 2018.

E-commerce registered a review-period CAGR of 25.07%, rising from EUR642.9 million (US$893.1 million) in 2009 to EUR1.6 billion (US$2.1 billion) in 2013. Likewise, the total value of retail sales in Portugal increased from EUR40.9 billion (US$56.8 billion) in 2009 to EUR42.2 billion (US$56.0 billion) in 2013.

Portugal’s banking sector was adversely affected by the eurozone crisis. In May 2011, the economic adjustment program was agreed by the Ecofin Council and International Monetary Fund (IMF) Executive Board and covers the period between 2011 and 2014. The program offers external financing by the EU, eurozone member states and the IMF of up to EUR78 billion (US$103.4 billion), for possible fiscal financing needs and to provide liquidity support to Portugal’s banking sector.

Scope

  • This report provides a comprehensive analysis of Portugal\'s cards and payments industry.
  • It provides current values for Portugal\'s cards and payments industry for 2013, and forecast figures for 2018.
  • It details the different economic, infrastructural and business drivers affecting Portugal\'s cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details the marketing strategies used by various banks and other institutions.
  • It profiles the major banks in Portugal\'s cards and payments industry.
Reasons to buy

  • Make strategic business decisions using top-level historic and forecast market data related to Portugal\'s cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities within Portugal\'s cards and payments industry.
  • Assess the competitive dynamics in Portugal\'s cards and payments industry.
  • Gain insights in to the marketing strategies used for selling various card types in Portugal.
  • Gain insights into key regulations governing Portugal\'s cards and payments industry.
Key highlights

  • In terms of the number of cards in circulation, the Portuguese card payments channel increased marginally at a review-period CAGR of 0.71%, from 21.2 million cards in 2009 to 21.8 million in 2013, and is expected to post a forecast-period CAGR of 3.95% to increase from 22.6 million cards in 2014 to 26.4 million in 2018.
  • In terms of transaction value, the card payments channel posted a review-period CAGR of 4.02%, rising from EUR71.5 billion (US$99.4 billion) in 2009 to EUR83.8 billion (US$111.1 billion) in 2013. The channel is expected to post a forecast-period CAGR of 1.53%, increasing from EUR84.5 billion (US$114.0 billion) in 2014 to EUR89.8 billion (US$126.5 billion) in 2018.
  • The Portuguese card payments channel was dominated by the debit cards category, which accounted for 47.7% of the channel in 2013. The second-largest channel share was held by the credit cards category with 45.6%, followed by the prepaid cards category with 5.8%. The charge cards category held the smallest channel share of 0.8%.
  • In terms of the number of cards in circulation, the prepaid cards category recorded the highest review-period CAGR of 13.97% and the category is expected to continue to register the highest forecast-period CAGR of 27.19%. The charge cards category recorded the second-highest review-period CAGR of 6.08%, and is expected to continue to register the second-highest forecast-period CAGR of 2.12%.
  • The credit and debit card categories in Portugal are mature and recorded review-period CAGRs of 1.47% and -1.19% respectively, in terms of number of cards in circulation. While the credit cards category is expected to post a CAGR of 1.12% over the forecast period, the debit cards category is expected to record a CAGR of 0.53%.
Table of contents

1 Executive Summary

2 Analysis of Market Environment, Key Trends and Drivers
2.1 Payment Infrastructure and Emerging Technologies
2.1.1 Rising internet penetration
2.1.2 Growing mobile payments
2.1.3 Automated teller machines (ATMs)
2.1.4 Point-of-sale (POS) terminals
2.1.5 Adoption of EMV infrastructure
2.2 Business Drivers
2.2.1 Growth in retail industry
2.2.2 Growth in e-commerce
2.2.3 Austerity measures to revive the banking sector
2.3 Economic Drivers
2.3.1 GDP growth
2.3.2 GDP per capita
2.3.3 Inflation

3 Cards and Payments Industry Share Analysis
3.1 Industry Overview
3.1.1 Credit transfer
3.1.2 Checks
3.1.3 Card transactions
3.1.4 Cash transactions
3.1.5 Direct debit

4 Regulatory Framework and Card Fraud Statistics
4.1 Regulatory Framework
4.1.1 Overview
4.1.2 SEPA cards framework
4.1.3 Framework for money laundering
4.1.4 Foreign direct investment (FDI) regulations
4.2 Card Fraud Statistics
4.2.1 Counterfeit card fraud
4.2.2 Card-not-present fraud
4.2.3 Lost or stolen card
4.2.4 Card ID theft

5 Emerging Consumer Attitudes and Trends
5.1 Industry Segmentation and Targeting
5.1.1 Retail segment
5.1.2 Corporate segment
5.2 Travel and Tourism Spending
5.2.1 Outbound tourist trips
5.2.2 Outbound tourist spending
5.3 Retail Card Spending
5.3.1 Analysis by product categories
5.3.2 Analysis by retail channel

6 Analysis of Card Payments and Growth Prospects
6.1 Channel Share Analysis by Card Category
6.2 Size and Forecast of the Card Payments Channel
6.2.1 Analysis by number of cards in circulation
6.2.2 Analysis by transaction value

7 Analysis of Credit Card Payments and Growth Prospects
7.1 Overall Category Size and Forecast
7.1.1 Analysis by number of cards in circulation
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Transaction Share Analysis by Channel
7.2.1 Analysis by transaction value
7.2.2 Analysis by transaction volume
7.3 Personal Credit Cards Segment Size and Forecast
7.3.1 Analysis by number of cards in circulation
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.4 Commercial Credit Cards Segment Size and Forecast
7.4.1 Analysis by number of cards in circulation
7.4.2 Analysis by transaction value
7.4.3 Analysis by transaction volume
7.5 Competitive Landscape
7.5.1 Scheme share analysis
7.5.2 Issuer share analysis

8 Analysis of Debit Card Payments and Growth Prospects
8.1 Overall Category Size and Forecast
8.1.1 Analysis by number of cards in circulation
8.1.2 Analysis by transaction value
8.1.3 Analysis by transaction volume
8.2 Transaction Share Analysis by Channel
8.2.1 Analysis by transaction value
8.2.2 Analysis by transaction volume
8.3 Competitive Landscape
8.3.1 Scheme share analysis
8.3.2 Issuer share analysis

9 Analysis of Charge Card Payments and Growth Prospects
9.1 Overall Category Size and Forecast
9.1.1 Analysis by number of cards in circulation
9.1.2 Analysis by transaction value
9.1.3 Analysis by transaction volume
9.2 Transaction Share Analysis by Channel
9.2.1 Analysis by transaction value
9.2.2 Analysis by transaction volume
9.3 Personal Charge Cards Segment Size and Forecast
9.3.1 Analysis by number of cards in circulation
9.3.2 Analysis by transaction value
9.3.3 Analysis by transaction volume
9.4 Commercial Charge Cards Segment Size and Forecast
9.4.1 Analysis by number of cards in circulation
9.4.2 Analysis by transaction value
9.4.3 Analysis by transaction volume
9.5 Competitive Landscape
9.5.1 Scheme share analysis
9.5.2 Issuer share analysis

10 Analysis of Prepaid Card Payments and Growth Prospects
10.1 Overall Category Size and Forecast
10.1.1 Analysis by number of cards in circulation
10.1.2 Analysis by transaction value
10.2 Open-Loop Prepaid Cards Segment Size and Forecast
10.2.1 Analysis by number of cards in circulation
10.2.2 Analysis by transaction value
10.3 Closed-Loop Prepaid Cards Segment Size and Forecast
10.3.1 Analysis by number of cards in circulation
10.3.2 Analysis by transaction value

11 Merchant Acquiring

12 Company Profiles of Card Issuers
12.1 Banif
12.1.1 Key financials
12.1.2 Card portfolio
12.1.3 Strategies
12.2 Millennium BCP
12.2.1 Key financials
12.2.2 Card portfolio
12.2.3 Strategies
12.3 Banco Português de Investimento (BPI)
12.3.1 Key financials
12.3.2 Card portfolio
12.3.3 Strategies
12.4 Caixa Geral de Depósitos (CGD)
12.4.1 Key financials
12.4.2 Card portfolio
12.4.3 Strategies
12.5 Banco Best
12.5.1 Key financials
12.5.2 Card portfolio
12.5.3 Strategies

13 Appendix
13.1 Methodology
13.2 Contact Timetric
13.3 About Timetric
13.4 Timetric’s Services
13.5 Definitions
13.6 Disclaimer

List of Table

Table 1: Portuguese Payment Channels (EUR Billion), 2009–2013
Table 2: Market Entry Strategies of Foreign Banks
Table 3: Portuguese Card Fraud (EUR Million), 2009–2013
Table 4: Portuguese Cards for High-Income Customers, 2014
Table 5: Portuguese Co-branded Cards by Bank, 2014
Table 6: Portuguese Cards Offered to Spending-Cautious Customers by Bank, 2014
Table 7: Portuguese Travel Cards by Bank, 2014
Table 8: Portuguese Cards Offered for SMEs and Sole Proprietors by Bank, 2014
Table 9: Portuguese Consumer Card Spending by Product Category (EUR Million), 2008 and 2012
Table 10: Portuguese Consumer Card Spending by Retail Channel (EUR Million), 2008 and 2012
Table 11: Portuguese Card Payments Channel by Card Category (Million), 2009–2018
Table 12: Portuguese Card Payments Channel Size by Volume of Cards (Million), 2009–2018
Table 13: Portuguese Card Payments Channel Size by Transaction Value (EUR Billion), 2009–2018
Table 14: Portuguese Card Payments Channel Size by Transaction Value (US$ Billion), 2009–2018
Table 15: Portuguese Credit Cards Category Size by Volume of Cards (Million), 2009–2018
Table 16: Portuguese Credit Cards Category Size by Transaction Value (EUR Billion), 2009–2018
Table 17: Portuguese Credit Cards Category Size by Transaction Value (US$ Billion), 2009–2018
Table 18: Portuguese Credit Cards Category Size by Transaction Volume (Million), 2009–2018
Table 19: Portuguese Personal Credit Cards Segment Size by Volume of Cards (Million), 2009–2018
Table 20: Portuguese Personal Credit Cards Segment Size by Transaction Value (EUR Billion), 2009–2018
Table 21: Portuguese Personal Credit Cards Segment Size by Transaction Value (US$ Billion), 2009–2018
Table 22: Portuguese Personal Credit Cards Segment Size by Transaction Volume (Million), 2009–2018
Table 23: Portuguese Commercial Credit Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Table 24: Portuguese Commercial Credit Cards Segment Size by Transaction Value (EUR Million), 2009–2018
Table 25: Portuguese Commercial Credit Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 26: Portuguese Commercial Credit Cards Segment Size by Transaction Volume (Million), 2009–2018
Table 27: Portuguese Debit Cards Category Size by Volume of Cards (Million), 2009–2018
Table 28: Portuguese Debit Cards Category Size by Transaction Value (EUR Billion), 2009–2018
Table 29: Portuguese Debit Cards Category Size by Transaction Value (US$ Billion), 2009–2018
Table 30: Portuguese Debit Cards Category Size by Transaction Volume (Million), 2009–2018
Table 31: Portuguese Charge Cards Category Size by Volume of Cards (Thousand), 2009–2018
Table 32: Portuguese Charge Cards Category Size by Transaction Value (EUR Million), 2009–2018
Table 33: Portuguese Charge Cards Category Size by Transaction Value (US$ Million), 2009–2018
Table 34: Portuguese Charge Cards Category Size by Transaction Volume (Million), 2009–2018
Table 35: Portuguese Personal Charge Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Table 36: Portuguese Personal Charge Cards Segment Size by Transaction Value (EUR Million), 2009–2018
Table 37: Portuguese Personal Charge Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 38: Portuguese Personal Charge Cards Segment Size by Transaction Volume (Million), 2009–2018
Table 39: Portuguese Commercial Charge Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Table 40: Portuguese Commercial Charge Cards Segment Size by Transaction Value (EUR Million), 2009–2018
Table 41: Portuguese Commercial Charge Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 42: Portuguese Commercial Charge Cards Segment Size by Transaction Volume (Million), 2009–2018
Table 43: Portuguese Prepaid Cards Category Size by Volume of Cards (Million), 2009–2018
Table 44: Portuguese Prepaid Cards Category Size by Transaction Value (EUR Million), 2009–2018
Table 45: Portuguese Prepaid Cards Category Size by Transaction Value (US$ Million), 2009–2018
Table 46: Portuguese Open-Loop Prepaid Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Table 47: Portuguese Open-Loop Prepaid Cards Segment Size by Transaction Value (EUR Million), 2009–2018
Table 48: Portuguese Open-Loop Prepaid Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 49: Portuguese Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Table 50: Portuguese Closed-Loop Prepaid Cards Segment Size by Transaction Value (EUR Million), 2009–2018
Table 51: Portuguese Closed-Loop Prepaid Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 52: Banif – Key Financial Indicators (EUR Million), Year Ending December, 2011–2012
Table 53: Banif – Card Portfolio and Key Features
Table 54: Millennium BCP – Key Financial Indicators (EUR Million), Year Ending December, 2012–2013
Table 55: Millennium BCP – Card Portfolio and Key Features
Table 56: BPI Key Financial Indicators (EUR Billion), Year Ending December, 2011–2012
Table 57: BPI – Card Portfolio and Key Features
Table 58: CGD Key Financial Indicators (EUR Million), Year Ending December, 2011–2012
Table 59: CGD – Card Portfolio and Key Features
Table 60: Banco Best Key Financial Indicators (EUR Million), Year Ending December, 2011–2012
Table 61: Banco Best – Card Portfolio and Key Features
Table 62: Key Definitions

List of Chart

Figure 1: Benchmarking the Portuguese Card Payment Channel Against Other European Markets
Figure 2: Portuguese Growth of Various Card Categories (%), 2009–2018
Figure 3: Portuguese Internet Penetration (Internet Users per 100 Inhabitants), 2009–2018
Figure 4: Portuguese Value of M-Payments (EUR Million), 2009–2018
Figure 5: Portuguese ATM Penetration, 2009–2018
Figure 6: Portuguese POS Penetration, 2009–2018
Figure 7: EMV Card Volume in Portugal (Thousand), 2009–2013
Figure 8: Portuguese Value of Retail Sales (EUR Billion), 2009–2018
Figure 9: Portuguese E-commerce Value (EUR Million), 2009–2013
Figure 10: Portuguese Real GDP Growth (%), 2009–2018
Figure 11: Portuguese Nominal GDP Per Capita (US$), 2009–2018
Figure 12: Portuguese Inflation (Consumer Price Inflation) Rate (%), 2009–2018
Figure 13: Portuguese Shares of Different Payment Channels (%), 2009 and 2013
Figure 14: Portuguese Card Fraud (%), 2009 and 2013
Figure 15: Portuguese Counterfeit Card Fraud Value (EUR Million), 2009–2013
Figure 16: Portuguese Card-Not-Present Fraud Value (EUR Million), 2009–2013
Figure 17: Portuguese Lost or Stolen Card Fraud Value (EUR Million), 2009–2013
Figure 18: Portuguese Card ID Theft Value (EUR Thousand), 2009–2013
Figure 19: Portuguese Cards and Payments Industry Segmentation by Card Type, 2014
Figure 20: Portuguese Volume of Outbound Business Trips (Thousand), 2009–2018
Figure 21: Portuguese Volume of Outbound Tourist Trips (Thousand), 2009–2018
Figure 22: Portuguese Outbound Tourist Spending (EUR Million), 2009–2018
Figure 23: Portuguese Consumer Card Spending by Product Category (%), 2012
Figure 24: Portuguese Consumer Card Spending by Retail Channel (%), 2012
Figure 25: Portuguese Card Payments Channel by Card Category (%), 2009–2018
Figure 26: Portuguese Card Payments Channel Size by Volume of Cards (Million), 2009–2018
Figure 27: Portuguese Card Payments Channel Size by Transaction Value (EUR Billion), 2009–2018
Figure 28: Portuguese Credit Cards Category Volume and Penetration, 2009–2018
Figure 29: Portuguese Credit Cards Category Size by Volume of Cards (Million), 2009–2018
Figure 30: Portuguese Credit Cards Category Size by Transaction Value (EUR Billion), 2009–2018
Figure 31: Portuguese Credit Cards Category Size by Transaction Volume (Million), 2009–2018
Figure 32: Portuguese Credit Cards Transaction Value Share Analysis by Channel (EUR Million), 2009–2018
Figure 33: Portuguese Credit Cards Transaction Volume Share Analysis by Channel (Million), 2009–2018
Figure 34: Portuguese Personal Credit Cards Segment Size by Volume of Cards (Million), 2009–2018
Figure 35: Portuguese Personal Credit Cards Segment Size by Transaction Value (EUR Billion), 2009–2018
Figure 36: Portuguese Personal Credit Cards Segment Size by Transaction Volume (Million), 2009–2018
Figure 37: Portuguese Commercial Credit Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Figure 38: Portuguese Commercial Credit Cards Segment Size by Transaction Value (EUR Million), 2009–2018
Figure 39: Portuguese Commercial Credit Cards Segment Size by Transaction Volume (Million), 2009–2018
Figure 40: Portuguese Credit Cards Category Share by Scheme (%), 2012
Figure 41: Portuguese Credit Cards Category Share by Issuer (%), 2012
Figure 42: Portuguese Debit Cards Category Volume and Penetration, 2009–2018
Figure 43: Portuguese Debit Cards Category Size by Volume of Cards (Million), 2009–2018
Figure 44: Portuguese Debit Cards Category Size by Transaction Value (EUR Billion), 2009–2018
Figure 45: Portuguese Debit Cards Category Size by Transaction Volume (Million), 2009–2018
Figure 46: Portuguese Debit Cards Transaction Value Share Analysis by Channel (EUR Billion), 2009–2018
Figure 47: Portuguese Debit Cards Transaction Volume Share Analysis by Channel (Million), 2009–2018
Figure 48: Portuguese Debit Card Shares by Issuer (%), 2012
Figure 49: Portuguese Charge Cards Category Volume and Penetration, 2009–2018
Figure 50: Portuguese Charge Cards Category Size by Volume of Cards (Thousand), 2009–2018
Figure 51: Portuguese Charge Cards Category Size by Transaction Value (EUR Million), 2009–2018
Figure 52: Portuguese Charge Cards Category Size by Transaction Volume (Million), 2009–2018
Figure 53: Portuguese Charge Cards Transaction Value Share Analysis by Channel (EUR Million), 2009–2018
Figure 54: Portuguese Charge Cards Transaction Volume Share Analysis by Channel (Million), 2009–2018
Figure 55: Portuguese Personal Charge Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Figure 56: Portuguese Personal Charge Cards Segment Size by Transaction Value (EUR Million), 2009–2018
Figure 57: Portuguese Personal Charge Cards Segment Size by Transaction Volume (Million), 2009–2018
Figure 58: Portuguese Commercial Charge Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Figure 59: Portuguese Commercial Charge Cards Segment Size by Transaction Value (EUR Million), 2009–2018
Figure 60: Portuguese Commercial Charge Cards Segment Size by Transaction Volume (Million), 2009–2018
Figure 61: Portuguese Charge Cards Category Share by Scheme (%), 2012
Figure 62: Portuguese Charge Cards Category Share by Issuer (%), 2012
Figure 63: Portuguese Prepaid Cards Category Volume and Penetration, 2009–2018
Figure 64: Portuguese Prepaid Cards Category Size by Volume of Cards (Million), 2009–2018
Figure 65: Portuguese Prepaid Cards Category Size by Transaction Value (EUR Million), 2009–2018
Figure 66: Portuguese Open-Loop Prepaid Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Figure 67: Portuguese Open-Loop Prepaid Cards Segment Size by Transaction Value (EUR Million), 2009–2018
Figure 68: Portuguese Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Figure 69: Portuguese Closed-Loop Prepaid Cards Segment Size by Transaction Value (EUR Million), 2009–2018
Figure 70: Portuguese Merchant Acquirer Market Shares (%), 2013

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