866-997-4948(US-Canada Toll Free)

Perimeter of the Store - US - June 2014

Published By :

Mintel

Published Date : Jun 2014

Category :

Bakery Products

No. of Pages : 107 Pages

As consumers shop the perimeter more, they are expanding their use of various grocery channels. Nontraditional retailers such as mass merchandisers must be sure that the quality of their perimeter products and the services provided at specialty counters are as important as value to successfully compete with traditional supermarkets.
Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations

Executive Summary

Overview
The market
Figure 1: Total US sales and fan chart forecast of grocery perimeter food categories, at current prices, 2009-19
Meat, poultry, seafood account for largest share
Figure 2: Total US retail sales of grocery perimeter food categories, by segment, at current prices, 2012 and 2014
The consumer
Respondents are most likely to use supermarkets for perimeter foods
Figure 3: Retailers used for buying fresh fruit and vegetables, dairy products, fresh meat, and fish and seafood, April 2014
Connecting meat to health is likely to drive sales at the meat counter
Figure 4: Attitudes toward red meat, poultry, and pork, April 2014
47% prefer locally grown produce
Figure 5: Attitudes toward fruit and vegetables, April 2014
Consumers say customization, freshness, value important at specialty counters
Figure 6: Attitudes toward shopping at grocery specialty counters, any agree, April 2014
What we think

Issues and Insights

Can nontraditional stores capitalize on perimeter growth?
Insight: Mass stores must improve quality
How should perimeter departments increase convenience?
Insight: More convenient perimeter foods means more business
How can deli prepared foods increase share?
Insight: Leverage specialty deli items

Trend Applications

Trend: Prove It
Trend: Locavore
Trend: Make It Mine

Market Size and Forecast

Key points
Demand for fresh, healthy food and prepared meals drives growth
Migration to nontraditional grocery channels
Shift in shopping frequency and habits
Sales and forecast of grocery perimeter food categories
Figure 7: Total US sales and forecast of grocery perimeter food categories, at current prices, 2009-19
Figure 8: Total US sales and forecast of grocery perimeter food categories, at inflation-adjusted prices, 2009-19
Fan chart forecast
Figure 9: Total US sales and fan chart forecast of grocery perimeter food categories, at current prices, 2009-19

Segment Performance

Key points
Growth for all categories; demand for fresh, healthy, and prepared foods
Sales of grocery perimeter food categories, by segment
Figure 10: Total US retail sales of grocery perimeter food categories, by segment, at current prices, 2012 and 2014

Segment Performance – Meat, Poultry, and Seafood

Key points
Steady growth predicted between 2014 and 2019
Sales and forecast of meat, poultry, and seafood
Figure 11: Total US retail sales and forecast of meat, poultry, and seafood, at current prices, 2009-19

Segment Performance – Fresh Produce

Key points
18% growth between 2014 and 2019
Sales and forecast of fresh produce
Figure 12: Total US sales and forecast of fresh produce, at current prices, 2009-19

Segment Performance – Milk, Dairy, and Eggs

Key points
13% growth forecast between 2014 and 2019
Sales and forecast of milk, dairy, and eggs
Figure 13: Total US sales and forecast of milk, dairy, and eggs, at current prices, 2009-19

Segment Performance – Bakery Items

Key points
Sales driven by demand for fresh, convenient foods
Sales and forecast of bakery items
Figure 14: Total US sales and forecast of bakery items, at current prices, 2009-19

Segment Performance – Deli Prepared Foods

Key points
Small share but significant growth
Sales and forecast of deli prepared foods
Figure 15: Total US sales and forecast of deli prepared foods, at current prices, 2008-18

Marketing Strategies

Overview of the brand landscape
Theme: Freshness
Walmart’s freshness guarantee
Walmart TV spots
Figure 16: Walmart television ad, 2013
Figure 17: Walmart television ad, 2014
Figure 18: Walmart television ad, 2013
Target remodels stores to better emphasize freshness
Safeway ads focus on freshness
Safeway TV spots
Figure 19: Safeway television ad, 2013
Albertsons: “You’re in for something fresh”
Albertsons YouTube channel video
Figure 20: Albertsons YouTube channel ad, 2014

Profile of the Grocery Shopper

Key points
Consumers spend $107 per average week on groceries
Figure 21: Household grocery expenditures per week, November 2012-December 2013
18-24s most likely to spend $150+ per week
Figure 22: Household grocery expenditures per week, by age, November 2012-December 2013
53% shop for groceries 10+ times per month
Figure 23: Number of times shopped at supermarkets/food stores (any) last 4 weeks, November 2012-December 2013
55% seek freshest cooking ingredients; 45% prefer foods without additives
Figure 24: Attitudes/opinions about shopping for food, any agree, November 2012-December 2013
55+ most likely to prefer unprocessed
Figure 25: Attitudes/opinions about shopping for food, by age, any agree, November 2012-December 2013

Where Consumers Shop for Fresh Groceries

Key points
Most shop at supermarkets
Supermarkets
Mass merchandisers
Other channels
Online shopping expected to grow; brick and mortar can leverage fresh foods
Figure 26: Retailers used for buying fresh fruit and vegetables, dairy products, fresh meat, and fish and seafood, April 2014
Supermarket use increases with age; mass store use declines with age
Figure 27: Retailers used for buying fresh fruit and vegetables, dairy products, fresh meat, and fish and seafood – any purchase, by age, April 2014
Supermarket use highest among $100K+
Figure 28: Retailers used for buying fresh fruit and vegetables, dairy products, fresh meat, and fish and seafood – any purchase, by household income, April 2014
Households with kids most likely to use mass merchandisers, club stores
Figure 29: Retailers used for buying fresh fruit and vegetables, dairy products, fresh meat, and fish and seafood – any purchase, by presence of children in household, April 2014
Walmart much more likely to be used for grocery shopping
Figure 30: Supermarket chains shopped at in last 4 weeks, November 2012-December 2013

Attitudes toward Shopping at Perimeter of the Store

Key points
Consumers value customization, knowledgeable staff, freshness
Figure 31: Attitudes toward shopping at grocery specialty counters, April 2014
18-24s most apt to say freshness is important at specialty counters
Figure 32: Attitudes toward shopping at grocery specialty counters – any agree, by age, April 2014
Households with children are looking for fresher products
Figure 33: Attitudes toward shopping at grocery specialty counters – any agree, by presence of children in household, April 2014

Where Consumers Shop for Fresh Meat

Key points
Older respondents favor supermarkets for meat purchases
Figure 34: Retailers used for buying fresh meat (beef, pork, or poultry, including chicken, turkey, duck, etc), by age, April 2014
Less than $50K most likely to use mass stores for meat purchases
Figure 35: Retailers used for buying fresh meat (beef, pork, or poultry, including chicken, turkey, duck, etc), by household income, April 2014
Households with children most likely to shop for meat at mass
Figure 36: Retailers used for buying fresh meat (beef, pork, or poultry, including chicken, turkey, duck, etc), by presence of children in household, April 2014

Attitudes toward Fresh Meat

Key points
Many agree that poultry, pork, and red meat are healthy
Figure 37: Attitudes toward red meat, poultry, and pork, by age, April 2014

Where Consumers Shop for Fresh Seafood and Fish

Key points
Most use supermarkets for fresh fish/seafood purchases
Figure 38: Retailers used for buying fresh seafood and fish, by age, April 2014
Use of supermarkets for fish purchases highest among $150K+
Figure 39: Retailers used for buying fresh seafood and fish, by household income, April 2014

Attitudes toward Fresh Seafood and Fish

Key points
Healthy positioning can drive sales at the fish/seafood section of the store
Figure 40: Attitudes toward fresh seafood and fish, by age, April 2014

Where Consumers Shop for Fresh Fruit and Vegetables

Key points
55+s most likely to use supermarkets for fresh produce
Figure 41: Retailers used for buying fresh fruit and vegetables, by age, April 2014
$150K+ most likely to use supermarkets, natural food stores for produce
Figure 42: Retailers used for buying fresh fruit and vegetables, by household income, April 2014
Households with children most apt to buy produce at mass, neighborhood stores
Figure 43: Retailers used for buying fresh fruit and vegetables, by presence of children in household, April 2014

Attitudes toward Fresh Fruit and Vegetables

Key points
Many consumers prefer locally grown, chemical-free produce
Figure 44: Attitudes toward fruit and vegetables, by age, April 2014
Consumers are looking for convenient produce options
Figure 45: Attitudes toward fruit and vegetables, August 2013

Where Consumers Shop for Dairy Products

Key points
Use of supermarkets for dairy purchases increases with age
Figure 46: Retailers used for buying dairy products (eg milk, cheese, fresh creams), by age, April 2014
Less than $50K most likely to shop for dairy at mass merchandisers
Figure 47: Retailers used for buying dairy products (eg milk, cheese, fresh creams), by household income, April 2014
Presence of children drives use of mass merchandisers for dairy purchases
Figure 48: Retailers used for buying dairy products (eg milk, cheese, fresh creams), by presence of children in household, April 2014

Attitudes toward Dairy Products

Key points
Stores can leverage healthy, less processed dairy foods
Figure 49: Attitudes toward dairy products, by age, April 2014
Less than $50K least likely to prefer to buy organic dairy
Figure 50: Attitudes toward dairy products, by household income, April 2014

Where Consumers Shop for Bakery Items

Key points
Consumers split between ISBs and bakery aisle
Figure 51: Bakery item purchase frequency by bakery type, November 2012
Households with children more apt to use in-store bakeries
Figure 52: Bakery item purchase in past year by bakery type, by presence of children in household, November 2012
Consumers perceive ISB items to be better than packaged
Figure 53: Why consumers prefer in-store bakeries, November 2012

Appendix – Other Useful Consumer Tables

Attitudes toward fresh fruit and vegetables
Figure 54: Attitudes toward fruit and vegetables, by household income, April 2014
Attitudes toward fresh seafood and fish
Figure 55: Attitudes toward fresh seafood and fish, by household income, April 2014
Attitudes toward shopping at grocery specialty counters
Figure 56: Attitudes toward shopping at grocery specialty counters – any agree, by household income, April 2014
Figure 57: Attitudes toward shopping at grocery specialty counters, April 2014
Figure 58: Attitudes toward shopping at grocery specialty counters – any agree, by age, April 2014
Figure 59: Attitudes toward shopping at grocery specialty counters – any agree, by household income, April 2014
Figure 60: Attitudes toward shopping at grocery specialty counters – any agree, by presence of children in household, April 2014

Appendix – Trade Associations

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *

Upcoming Reports

  • Sugar and Gum Confectionery - UK - January 2015

    Rising dental health concerns can create an opportunity for chewing gum brands. Currently much of the marketing for sugar-free gums centres around fresh breath, however, the dental health benefits, particularly for children, could warrant more focus. Though explored internationally, tooth-friendly gums tailored for children remain rare in the UK market....