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Packaged Bread - US - July 2016

Published By :

Mintel

Published Date : Aug 2016

Category :

Bakery Products

No. of Pages : N/A

While packaged bread remains a huge category with virtually universal penetration, dollar sales have increased only minimally in recent years, and actual consumption has declined due to concern over calories and carbohydrates. Still, opportunities exist to improve bread’s health profile, to expand its use across more occasions, and to highlight all the great tastes and textures that the category has to offer.

Table of Content

Overview

Executive Summary

The Market – What You Need to Know

Market Size and Forecast

Market Breakdown

Market Factors

Key Players – What You Need to Know

Company Sales of Packaged Bread

What’s Working?

What’s Struggling?

What’s Next?

The Consumer – What You Need to Know

Bread Consumption Frequency

Bread Purchase Considerations

Use Occasions

Purchase Behaviors

Attitudes toward Bread

Appendix – Data Sources and Abbreviations

Appendix – Market

Appendix – Key Players

List of Table

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