While packaged bread remains a huge category with virtually universal penetration, dollar sales have increased only minimally in recent years, and actual consumption has declined due to concern over calories and carbohydrates. Still, opportunities exist to improve bread’s health profile, to expand its use across more occasions, and to highlight all the great tastes and textures that the category has to offer.
Table of Content
The Market – What You Need to Know
Market Size and Forecast
Key Players – What You Need to Know
Company Sales of Packaged Bread
The Consumer – What You Need to Know
Bread Consumption Frequency
Bread Purchase Considerations
Attitudes toward Bread
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
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