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Online Lingerie Market in India 2015-2019

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Published Date : Apr 2015

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No. of Pages : 88 Pages

About lingerie

India is one of the most attractive retail targets globally and represents a huge untapped market for lingerie. The term lingerie is mainly used for fashionable and alluring undergarments. Novelty, an evolving fashion industry, and growing need for comfort have resulted in increased demand for lingerie across geographies. The concept of online lingerie stores has enhanced the growth prospects of the lingerie market as it offers a wide range of international and private labels on a single platform. 

Technavios analysts forecast the online lingerie market in India to grow at a CAGR of 42.32% over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the online lingerie market for India for the period 2015-2019. To calculate the market size, the report considers the revenue generated from the online sales of lingerie. Product segments such as bras, daywear, loungewear, shapewear, sleepwear, and panties have been discussed in the report.

Technavio's report, Online Lingerie Market in India 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers India; it also covers the online lingerie market landscape in India and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market. 

Key vendors
  • Gokuldas Intimatewear (GI, Enamor)
  • Jockey International (Jockey)
  • Lovable Lingerie (Lovable)
  • MAS Holdings (Amante)
  • MTC Ecom (PrettySecrets)
Other prominent vendors
  • Baci Lingerie
  • Calvin Klein
  • Chantelle
  • Cloe
  • Etam
  • Hanes Brands
  • La Maison Lejaby
  • Laceandme
  • Lindex
  • Lise Charmel
  • Triumph
  • Wacoal
  • Wolf Lingerie 
  • Wolford
Market driver
  • Changing consumer preferences
  • For a full, detailed list, view our report
Market challenge
  • Difficulty in choosing right product
  • For a full, detailed list, view our report
Market trend
  • Increased penetration in smaller towns
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?

1 Executive Summary

2 List of Abbreviations

3 Scope of the Report
3.1 Market overview
3.2 Product offerings

4 Market Research Methodology
4.1 Market research process
4.2 Research methodology

5 Introduction

6 India: An Overview
6.1 GDP
6.2 Urban population
6.3 Logistic performance
6.4 Internet users

7 Online Retail in India

8 Market Landscape
8.1 Market overview
8.2 Market size and forecast
8.3 Five forces analysis

9 Product Segmentation

10 Buying Criteria

11 Market Growth Drivers

12 Drivers and their Impact

13 Market Challenges

14 Impact of Drivers and Challenges

15 Market Trends

16 Trends and their Impact

17 Vendor Landscape
17.1 Competitive scenario
17.2 Market analysis 2014
17.2.1 GI (Enamor)
17.2.2 Jockey
17.2.3 Lovable Lingerie
17.2.4 MAS Holdings
17.2.5 MTC
17.3 Other prominent vendors

18 Key Vendor Analysis
18.1 GI
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 Product Segmentation
18.1.4 Key Products
18.1.5 SWOT Analysis
18.2 Jockey
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Product Segmentation
18.2.4 Geographical Presence
18.2.5 Recent Developments
18.2.6 SWOT Analysis
18.3 Lovable Lingerie
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 SWOT Analysis
18.4 MAS Holdings
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Apparel Offerings
18.4.4 Key Partnerships
18.4.5 Geographical Presence
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis
18.5 MTC
18.5.1 Key Facts
18.5.2 Business Overview
18.5.3 Investors
18.5.4 Key Points of Sale
18.5.5 SWOT Analysis

19 Other Prominent Vendors
19.1 Baci Lingerie
19.1.1 Company overview
19.1.2 Product segments
19.1.3 Business segmentation
19.2 Calvin Klein
19.2.1 Company overview
19.2.2 Business segmentation
19.2.3 Geographical Segmentation
19.3 Chantelle
19.3.1 Company overview
19.3.2 Product segments
19.3.3 Business segmentation
19.4 Cloe
19.4.1 Company overview
19.4.2 Product segmentation
19.5 Etam
19.5.1 Company overview
19.5.2 Product segments
19.5.3 Business segmentation
19.6 HanesBrands
19.6.1 Company overview
19.6.2 Product segments
19.6.3 Business segmentation
19.7 L Brands
19.7.1 Company overview
19.7.2 Business segmentation
19.7.3 Geographical segmentation
19.8 La Maison Lejaby
19.8.1 Company overview
19.8.2 Key offerings
19.9 Laceandme
19.9.1 Company overview
19.9.2 Product segmentation
19.1 Lindex
19.10.1 Company overview
19.10.2 Product segments
19.10.3 Business segmentation
19.11 Lise Charmel
19.11.1 Company overview
19.11.2 Business offerings
19.12 Triumph
19.12.1 Company overview
19.12.2 Product segments
19.12.3 Business segmentation
19.13 Wacoal
19.13.1 Company overview
19.13.2 Product segments
19.13.3 Business segments
19.14 Wolford
19.14.1 Company overview
19.14.2 Product segments
19.14.3 Business segments

20 Prominent Retailers

21 Other Reports in this Series

List of Chart

Exhibit 1: Market research methodology
Exhibit 2: GDP 2005-2013 ($ billion)
Exhibit 3: Contribution of key countries toward world GDP in 2014 and 2019
Exhibit 4: Urban population (percentage of total population) 2005-2013
Exhibit 5: LPI of India 2007-2014
Exhibit 6: Internet users 2014-2019
Exhibit 7: Unemployment rate and per capita GDP in 2008-2013
Exhibit 8: Online retail sales segmentation 2014
Exhibit 9: Online lingerie market in India 2014-2019 ($ million)
Exhibit 10: Comparison of global online lingerie market and online lingerie market in APAC and India 2014-2019 ($ million)
Exhibit 11: Lingerie market in India: online vs offline 2014-2019 ($ million)
Exhibit 12: Online lingerie market value chain
Exhibit 13: Steps to start online lingerie stores
Exhibit 14: Online lingerie marketing strategies
Exhibit 15: Female age group distribution in India
Exhibit 16: Online lingerie market in India by product segmentation 2014
Exhibit 17: Internet users in India 2007-2013 (million)
Exhibit 18: Internet users in rural India 2014-2015 (million)
Exhibit 19: Effect of digital consumerism: comparison of web-influenced offline, offline only, and online retail sales 2006-2019
Exhibit 20: GI: Product Segmentation
Exhibit 21: GI: Key Products
Exhibit 22: Jockey: Product Segmentation
Exhibit 23: Jockey: Geographical Presence
Exhibit 24: MAS Holdings: Apparel Offerings
Exhibit 25: MAS Holdings: Key Partnerships
Exhibit 26: MAS Holdings: Geographical Presence
Exhibit 27: MTC: Investors
Exhibit 28: MTC: Key Points of Sale

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