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On-premise Beverage Consumption Trends - Brazil - June 2014

Published By :

Mintel

Published Date : Jul 2014

Category :

Alcoholic Beverages

No. of Pages : 114 Pages

Although there has been a fall in consumption of spirits in the on-trade sector in recent years, a number of brands, especially spirit brands, are opening their own bars in Brazil. This provides an interesting way to promote consumption and showcase the latest launches. Beer, which is the most consumed alcoholic beverage by far, saw a fall in volume in 2013, but the market is confident it will return to growth in 2014. Wine has been experiencing a steady growth in recent years and this is unlikely to wear off any time soon. Brazilians still drink much less than their neighbors and the industry is making efforts to increase consumption.
Table of Content

Introduction

Definition
Abbreviations

Executive Summary

The market
Figure 1: Beer volume for on-premise beverage consumption trends – Brazil – June 2014, by segment, 2009-19
Figure 2: Spirit volume for on-premise beverage consumption trends – Brazil – June 2014, by segment, 2009-19
Figure 3: Wine volume for on-premise beverage consumption trends – Brazil – June 2014, by segment, 2009-19
Market drivers
Figure 4: Taxes on selected alcoholic beverages,2013
Companies, brands and innovation
The consumer
What we think

Issues and Insights

A great opportunity to capitalize on the tourists
The facts
The Implications
More and more consumers are being priced out of regular visits to bars
The facts
The implications
The ever-growing premium market
The facts
The implications

Trend Application

Trend: Life Hacking
Trend: Extend my Brand
Mintel Future: Brand Intervention

Market Drivers

Key points
Tough government restrictions on drink-driving
Create partnerships to promote the brand
Increased tax on alcoholic beverages
Figure 5: Taxes on selected alcoholic beverages in 2013
Thirsty for premium drinks
Figure 6: Variation of new premium product launches, 2009-14

Who’s Innovating?

Key points
Reinventing to attract new customers
Brand-operated bars are a good way to gain exposure
Dedicated places to experiment with cachaça

Market Size, Forecast and Segment Performance

Key points
The most cherished beverage
Figure 7: Beer volume for on-premise beverage consumption trends – Brazil – June 2014, by segment, 2009-19
Figure 8: Beer volume for on trade, 2009-19
A change in taste
Figure 9: Spirit volume for on-premise beverage consumption trends – Brazil – June 2014, by segment, 2009-19
Figure 10: Spirit volume for on trade, 2009-19
Wine’s bright future
Figure 11: Wine Volume for on-premise beverage consumption trends – Brazil – June 2014, by segment, 2009-19
Figure 12: Wine volume for on trade, 2009-19
The market in the years ahead
Forecast methodology
Beer
Spirits
Wine

The Consumer – Frequency of Drinking Different Drinks Out of Home

Key points
Figure 13: Changes in spending habits – Alcoholic drinks in 2013, January 2014
Figure 14: Types of drinks drank out of home, March 2014
The nation’s favorite
Figure 15: Types of beer drank out of home two to three times a month or more, by age and socioeconomic group, March 2014
Spirits are still skewed towards men
Figure 16: Types of spirits drank out of home two to three times a month or more, by gender, March 2014
Wine still has room to grow
Figure 17: Wine drank out of home two to three times a month or more, by gender, March 2014
Figure 18: Types of wine drunk out of home two to three times a month or more, by gender and socio-economic groups, March 2014

The Consumer – Occasions for Drinking out of the Home

Key points
Figure 19: Occasions for drinking out of the home, March 2014

The Consumer – Attitudes and Behavior to Drinking Out of the Home

Key points
Figure 20: Attitudes and behaviors when going out to drink, March 2014
Drinking and snacks are a perfect combination for Brazilians
Get the consumer’s attention on the spot

The Consumer – Places Visited for Drinking

Key points
Drinking at a friend’s house is the top choice
Figure 21: Quarterly inflation figure, Brazil, January 2013-April 2014
Botecos still are very attractive
Figure 22: Places visited for drinking, by demographic, March 2014

Appendix – Market Size and Forecast

Figure 23: Additional best case/worst case table for beer, by volume, June 2014
Figure 24: Additional best case/worst case table for spirit, by volume, June 2014
Figure 25: Additional best case/worst case table for wine, by volume, June 2014

Appendix – The Consumer – Frequency of Drinking Out of Home

Figure 26: Frequency of drinking different drinks out of home, March 2014
Figure 27: Frequency of drinking different drinks out of home – Standard local beer, by demographics, March 2014
Figure 28: Frequency of drinking different drinks out of home – Chopp, by demographics, March 2014
Figure 29: Frequency of drinking different drinks out of home – Premium local beer, by demographics, March 2014
Figure 30: Frequency of drinking different drinks out of home – Imported beer or international brands, by demographics, March 2014
Figure 31: Frequency of drinking different drinks out of home – raft beer, by demographics, March 2014
Figure 32: Frequency of drinking different drinks out of home – Cachaça, by demographics, March 2014
Figure 33: Frequency of drinking different drinks out of home – Vodka, by demographics, March 2014
Figure 34: Frequency of drinking different drinks out of home – Whiskey, by demographics, March 2014
Figure 35: Frequency of drinking different drinks out of home – Cocktails, by demographics, March 2014
Figure 36: Frequency of drinking different drinks out of home – Still wine, by demographics, March 2014
Figure 37: Frequency of drinking different drinks out of home – Any sparkling wine, by demographics, March 2014
Figure 38: Frequency of drinking different drinks out of home – Other spirits, consumed pure, by demographics, March 2014

Appendix – I Consumer – Occasions for Drinking Out of the Home

Figure 39: Occasions for drinking out of the home, March 2014
Figure 40: Most popular occasions for drinking out of the home, by demographics, March 2014
Figure 41: Next most popular occasions for drinking out of the home, by demographics, March 2014

Appendix – The Consumer – Places Visited for Drinking

Figure 42: Places visited for drinking, March 2014
Figure 43: Places visited for drinking, by demographics, March 2014
Figure 44: Occasions for drinking out of the home, by places visited for drinking, March 2014

Appendix – The Consumer – Attitudes and Behaviors when Going Out to Drink

Figure 45: Attitudes and behaviors when going out to drink, March 2014
Figure 46: Most popular attitudes and behaviors when going out to drink, by demographics, March 2014
Figure 47: Next most popular attitudes and behaviors when going out to drink, by demographics, March 2014
Figure 48: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Standard local beer, March 2014
Figure 49: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Chopp, March 2014
Figure 50: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Premium local beer, March 2014
Figure 51: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Imported beer or international brands, March 2014
Figure 52: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Craft beer, March 2014
Figure 53: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Cachaça, March 2014
Figure 54: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Vodka, March 2014
Figure 55: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Whiskey, March 2014
Figure 56: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Cocktails, March 2014
Figure 57: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Still wine, March 2014
Figure 58: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Any sparkling wine, March 2014
Figure 59: Attitudes and behaviors when going out to drink, by frequency of drinking different drinks out of home – Other spirits, consumed pure, March 2014

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