Published by Canadean, North America Beverage Forecasts provides consumption trends 2000 to 2012 actuals and 2013 to 2018 forecasts for key beverage categories.
Introduction and Landscape
Why was the report written?
This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down in to 21 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, wine, spirits, fortified wine, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).
What is the current market landscape and what is changing?
Unemployment, reduced consumer income and the economic downturn are still overbearing factors in North America. Price increases in several core categories have not stimulated growth and all contribute to the small forecast CAGR for the next five years.
What are the key drivers behind recent market changes?
The health and wellness trend appears to be on the rise in the North American markets, with many consumers and institutions switching to healthier beverage categories altogether in an effort to promote healthier living. Hopes of a strengthening economy will likely promote growth in alcoholic beverages, especially in the wine category as imports increase.
What makes this report unique and essential to read?
The report facilitates valuable data comparisons, enabling the user to monitor the development of commercial beverages over time by category and determine share of throat. It is an essential aid for anyone interested in the beverage industry.
Key Features and Benefits
- Data for 24 individual beverage categories, covering historical trends (2000-2012 actuals &2013-2018 forecast provided in excel).
- Data measures in million litres and litres per capita
- Supporting analysis for the 24 individual beverage categories
- Canadean's North America Beverage Forecasts includes data tables for Canada and the USA.
- Supporting text for the USA.
Table of Content
Beverage Consumption Data Tables
Data Horizon 2000-2012 ACTUAL, 2013-2018 FORECASTS
Measures: Volume (million litres), Population (millions), Litres Per Capita
NORTH AMERICA: Canada, United States of America
For regions where it has not been possible to generate total market volumes by profiling each individual country, we have taken a value judgement to arrive at a balancing Others figure. This is recorded as a separate entity, specific to the Region to which it belongs
Main beverage category groups: Soft (standard), Soft (extended), Beer, Spirits (standard), Spirits (extended) and Wines.
Individual beverage categories within each main group are as follows:
Soft (standard): Packaged Water, Carbonates, Juice (100% pure juice), Nectars (products with a 25-99% juice content), Still Drinks (<25% juice content), Squash/Syrups, Fruit Powders, Iced/Ready To Drink (RTD) Tea, Iced/Ready To Drink (RTD) Coffee, Sports Drinks, Energy Drinks. Packaged Water excludes all water sold in large containers of >10 litres
Soft (extended): Bulk/HOD Water, Dairy Drinks (White Milk, Flavoured Milk, Soymilk and Cultured Dairy Drinks including Drinking Yogurt and Fermented Milk combined), Hot Coffee, Hot Tea
Beer: Beer, Sorghum Beer and Cider
Spirits (standard): Spirits (excludes Fortified Wine and Flavoured Alcoholic Beverages (FABs))
Spirits (extended): Flavoured Alcoholic Beverages (FABs), Fortified Wine, Rice Wine and Sake
Wines: Wine (Still and Sparkling combined)
NORTH AMERICA: United States of America
Categories covered where applicable:
Iced/Rtd Tea Drinks
Iced/Rtd Coffee Drinks
North America Beverage Forecasts - Methodology
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