Consumer tastes have become more sophisticated, and they are increasingly searching for new specialty beverages that offer a unique experience. However, a greater focus on health aspects of sugary beverages and their link to obesity is affecting the market and causing shifts in menuing and the promotion of beverages.
Some questions answered in this report include:
- How do health concerns influence beverages?
- How can operators appeal to the rising complexity of consumer tastes?
- How can operators meet new needs as the role of drinks shift?
- How can operators entice consumers away from ready-to-drink options?
TABLE OF CONTENT
Scope and Themes
What you need to know
Mintel Menu Insights
Consumer survey data
Abbreviations and terms
Issues in the Market
Insights and Opportunities
Innovations and Innovators
Menu Analysis: Item Overview
Menu Analysis: Soda
Menu Analysis: Tea
Menu Analysis: Coffee
Menu Analysis: Juice
Menu Analysis: Smoothies
Menu Analysis: Lemonade
Menu Analysis: Shakes
Non-Alcoholic Beverages Ordered at Restaurants
Changes in Non-Alcoholic Beverage Behavior
Consumer Behavior for Non-Alcoholic Beverages
Important Qualities of Non-Alcoholic Beverages
Restaurant Drivers for Non-Alcoholic Beverages
Consumer Attitudes toward Non-Alcoholic Beverages
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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