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Next Generation Business Models for Mobile Network Operators (MNOs) in LTE, M2M, & OTT Environment

Mind Commerce Publishing
Published Date » 2013-03-21
No. Of Pages » 51
     
  Overview:  
     
 Mobile network operators (MNOs) are facing unprecedented challenges from M2M evolution, Telematics growth in industry verticals, and consumer preference shift towards data & communication services in 4G LTE network paradigm. MNO's are also facing and evolving competition driven by Over-the-Top (OTT) players.  In our analysis, we use the analogy that the telecom services market is becoming more like a supermarket in which managing portfolio of integrated solutions is the key and the evolving ecosystem is more focused on connecting objects rather than simply connecting people and businesses. 
   
 Mind Commerce evaluates disruptions in traditional business model leading to new transformative opportunities and brand positioning. This...
Table of Contents:
 
1.0EXECUTIVE SUMMARY  4

2.0MARKET TREND 2013 AND BEYOND 6
2.1FASTER ADOPTION OF 4G LTE BUT VOICE OVER LTE (VOLTE) / LTE DATA REVENUE IS NOT PROMISING6
2.2DATA CONNECTED ENVIRONMENT WILL ERODE TRADITIONAL REVENUE7
2.3OVER-THE-TOP (OTT) INTERVENTION BREAKS DOWN PRIVATE COMMUNICATION ECO-SYSTEM8
2.3.1FACEBOOK VOIP CASE CAN GET A CLOSER LOOK9
2.4M2M DEVELOPMENT IN CLIENT LEVEL FOSTERED GROWTH OF NETWORK SUPPORTS MARKET9
2.5FOCUS SHIFTING FROM CONNECTING PEOPLE TO CONNECTING OBJECTS   10
2.6EVOLUTION OF NETWORKED BUSINESS OPPORTUNITY IN INDUSTRY VERTICAL  11

3.0BRAND POSITIONING IN NEW MOBILE HORIZON: UTILIZATION OF WIRELESS PLATFORM AS FULL-SCALE CHANNEL15
3.1TUMBLR PROMOTED CONTENT CASE: BRAND'S CONSIDERATION17

4.0TRANSFORMATIVE BUSINESS MODELS FOR MOBILE NETWORK OPERATORS (MNOS) AS COMMUNICATION SERVICE PROVIDER (CSP)19
4.1CONNECTED HOME: SECURITY & ENERGY MANAGEMENT   19
4.2INSURANCE TELEMATICS: USER - BASED INSURANCE (UBI) 20
4.3VEHICLE TELEMATICS AS CSP21
4.4UTILITY MANAGEMENT AND SMART GRID 22
4.5SUBSCRIBER DATA MANAGEMENT (SDM), BIG DATA AND RESEARCH24
4.6MEDIA / EVENT BROADCASTING PRODUCT26
4.7MOBILE RETAIL PAYMENT MANAGEMENT 27
4.8HYBRID CLOUD BASED SERVICES28
4.9INTANGIBLE ASSETS MANAGEMENT 29
4.10CONTENT MANAGEMENT & ADVERTISING MODEL32
4.11ENTERPRISE MOBILITY MANAGEMENT  32
4.12RCSE (RICH COMMUNICATION SERVICE ENHANCED) - OTT APPS MODEL33
4.13PUBLIC SAFETY & EMERGENCY SERVICES34
4.14MOBILE HEALTH TELEMATICS34
4.15INTEGRATED HOME ENTERTAINMENT: INTERNET, TV, GAMING 35
4.16NFC DRIVEN MOBILE FINANCIAL SERVICES 37

5.0MOBILE NETWORK OPERATOR (MNO) STRATEGIC INITIATIVE ANALYSIS 39
5.1AT&T39
5.2SK TELECOM 39
5.3ENTEL40
5.4VERIZON41
5.5VODAFONE41
5.6ORANGE42
5.7SPRINT 43
5.8DEUTSCHE TELEKOM43

6.0STRATEGIC GUIDELINE FOR MNOS AS CSP TO BUILD SUSTAINABLE BUSINESS MODEL45
6.1CHOOSE SERVICE-LAYER PARTNERSHIP OR JOINT VENTURE FOR COMPLETE SOLUTIONS 45
6.2PUT STRATEGIC FOCUS ON SERVICE MASH-UP TREND46
6.3SOLID NGN SERVICE TRANSFORMATION PLAN IS FIRST  47

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