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New Zealands Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape

Published By :

Timetric

Published Date : Jun 2014

Category :

Banking

No. of Pages : 102 Pages


Synopsis

The report provides top-level market analysis, information and insights on New Zealand\'s cards and payments industry, including:

  • Current and forecast values for each category of New Zealand\'s cards and payments industry, including debit cards, credit cards, charge cards and prepaid cards
  • Comprehensive analysis of the industry’s market attractiveness and future growth areas
  • Analysis of various market drivers and regulations governing New Zealand\'s cards and payments industry
  • Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by banks and other institutions in the market
  • Comprehensive analysis of consumer attitudes and buying preferences for cards
  • The competitive landscape of New Zealand\'s cards and payments industry

Executive summary

The New Zealand card payments channel registered positive growth during the review period (2009–2013), recording a compound annual growth rate (CAGR) of 4.71% to reach 15.0 million cards in circulation by the end of 2013. In terms of transaction value, the card payments channel valued NZD86.3 billion (US$70.9 billion) in 2013, after registering a CAGR of 2.81% during the review period. Improved banking infrastructure and the increasing acceptance of card-based payments in merchant outlets were key factors for the growth of the card payments channel.

In terms of transaction value, debit cards accounted for the highest share during review period with 66.5% in 2013, and are expected to maintain this over the forecast period. The category is expected to grow at a forecast-period CAGR of 1.05% from NZD58.3 billion in 2014 to NZD60.8 billion in 2018. The second-highest share in terms of transaction value was held by credit cards with 27.7%, followed by charge cards with 5.5% and prepaid cards with 0.3%.

The number point of sale (POS) terminals in New Zealand recorded a review-period CAGR of 0.99%, and is expected to post a forecast-period CAGR of 3.12%. Transaction volumes and values for credit, debit and charge cards are growing more at POS terminals than at automatic teller machines (ATMs), indicating the rising adoption of electronic payments in New Zealand.

Card fraud in New Zealand increased at a review-period CAGR of 7.05%. The card-not-present fraud value posted the highest growth rate of 16.05% during the review period. Card ID theft value also increased during review period, while counterfeit card, and card lost or stolen fraud values fell.

Scope

  • This report provides a comprehensive analysis of New Zealand\'s cards and payments industry.
  • It provides current values for New Zealand\'s cards and payments industry for 2013, and forecast figures for 2018.
  • It details the different economic, infrastructural and business drivers affecting New Zealand\'s cards and payments industry.
  • It outlines the current regulatory framework in the industry.
  • It details the marketing strategies used by various banks and other institutions.
  • It profiles the major banks in New Zealand\'s cards and payments industry.

Reasons to buy

  • Make strategic business decisions using top-level historic and forecast market data related to New Zealand\'s cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities within New Zealand\'s cards and payments industry.
  • Assess the competitive dynamics in New Zealand\'s cards and payments industry.
  • Gain insights in to the marketing strategies used for selling various card types in New Zealand.
  • Gain insights into key regulations governing New Zealand\'s cards and payments industry.

Key highlights

  • The New Zealand card payments channel registered positive growth during the review period (2009–2013), recording a compound annual growth rate (CAGR) of 4.71% to reach 15.0 million cards in circulation by the end of 2013. In terms of transaction value, the card payments channel valued NZD86.3 billion (US$70.9 billion) in 2013, after registering a CAGR of 2.81% during the review period. Improved banking infrastructure and the increasing acceptance of card-based payments in merchant outlets were key factors for the growth of the card payments channel.
  • In terms of transaction value, debit cards accounted for the highest share during review period with 66.5% in 2013, and are expected to maintain this over the forecast period. The category is expected to grow at a forecast-period CAGR of 1.05% from NZD58.3 billion in 2014 to NZD60.8 billion in 2018. The second-highest share in terms of transaction value was held by credit cards with 27.7%, followed by charge cards with 5.5% and prepaid cards with 0.3%.
  • The number point of sale (POS) terminals in New Zealand recorded a review-period CAGR of 0.99%, and is expected to post a forecast-period CAGR of 3.12%. Transaction volumes and values for credit, debit and charge cards are growing more at POS terminals than at automatic teller machines (ATMs), indicating the rising adoption of electronic payments in New Zealand.
  • Card fraud in New Zealand increased at a review-period CAGR of 7.05%. The card-not-present fraud value posted the highest growth rate of 16.05% during the review period. Card ID theft value also increased during review period, while counterfeit card, and card lost or stolen fraud values fell.
Table of contents

1 Executive Summary

2 Analysis of Industry Environment, Key Trends and Drivers
2.1 Payment Infrastructure and Emerging Technology
2.1.1 ATMs
2.1.2 POS terminals
2.1.3 Internet penetration
2.1.4 Contactless technology
2.1.5 EMV
2.1.6 M-payments
2.2 Business Drivers
2.2.1 Growth of e-commerce
2.2.2 Retail sales value
2.3 Economic Drivers
2.3.1 Nominal GDP per capita
2.3.2 Real GDP growth
2.3.3 Inflation

3 Cards and Payments Industry Share Analysis
3.1 Industry Overview
3.1.1 Cash transactions
3.1.2 Checks
3.1.3 Direct debits
3.1.4 Credit transfers
3.1.5 Card transactions

4 Regulatory Framework and Card Fraud Statistics
4.1 Oversight of Payment Systems
4.2 Anti-Money Laundering Framework
4.2.1 Foreign direct investment (FDI) regulations
4.3 Card Fraud Statistics
4.3.1 Card-not-present fraud
4.3.2 Counterfeit card fraud
4.3.3 Lost or stolen card fraud
4.3.4 Card ID theft

5 Emerging Consumer Attitudes and Trends
5.1 Market Segmentation and Targeting
5.1.1 Retail segment
5.1.2 Corporate segment
5.2 Travel and Tourism Spending
5.2.1 Outbound tourist volumes
5.2.2 Outbound tourist spending
5.3 Retail Card Spending
5.3.1 Analysis by product categories
5.3.2 Analysis by retail channels

6 Analysis of Card Payments and Growth Prospects
6.1 Channel Share Analysis by Card Category
6.2 Size and Forecast of the Card Payments Channel
6.2.1 Analysis by volume of cards in circulation
6.2.2 Analysis by transaction value

7 Analysis of Credit Card Payments and Growth Prospects
7.1 Overall Category Size and Forecast
7.1.1 Analysis by volume of cards in circulation
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Transaction Share Analysis by Channel
7.2.1 Analysis by transaction value
7.2.2 Analysis by transaction volume
7.3 Personal Credit Cards Size and Forecast
7.3.1 Analysis by volume of cards in circulation
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.4 Commercial Credit Cards Size and Forecast
7.4.1 Analysis by number of cards in circulation
7.4.2 Analysis by transaction value
7.4.3 Analysis by transaction volume
7.5 Competitive Landscape
7.5.1 Scheme share analysis
7.5.2 Issuer share analysis

8 Analysis of Debit Card Payments and Growth Prospects
8.1 Overall Category Size and Forecast
8.1.1 Analysis by volume of cards in circulation
8.1.2 Analysis by transaction value
8.1.3 Analysis by transaction volume
8.2 Transaction Share Analysis by Channel
8.2.1 Analysis by transaction value
8.2.2 Analysis by transaction volume
8.3 Competitive Landscape
8.3.1 Scheme share analysis
8.3.2 Issuer share analysis

9 Analysis of Charge Card Payments and Growth Prospects
9.1 Overall Category Size and Forecast
9.1.1 Analysis by volume of cards in circulation
9.1.2 Analysis by transaction value
9.1.3 Analysis by transaction volume
9.2 Transaction Share Analysis by Channel
9.2.1 Analysis by transaction value
9.2.2 Analysis by transaction volume
9.3 Personal Charge Cards Size and Forecast
9.3.1 Analysis by number of cards in circulation
9.3.2 Analysis by transaction value
9.3.3 Analysis by transaction volume
9.5 Commercial Charge Cards Size and Forecast
9.5.1 Analysis by volume of cards in circulation
9.5.2 Analysis by transaction value
9.5.3 Analysis by transaction volume
9.6 Competitive Landscape
9.6.1 Scheme share analysis

10 Analysis of Prepaid Card Payments and Growth Prospects
10.1 Overall Category Size and Forecast
10.1.1 Analysis by volume of cards in circulation
10.1.2 Analysis by transaction value
10.2 Open-Loop Prepaid Cards Segment Size and Forecast
10.2.1 Analysis by number of cards in circulation
10.2.2 Analysis by transaction value
10.3 Closed-Loop Prepaid Cards Segment Size and Forecast
10.3.1 Analysis by volume of cards in circulation
10.3.2 Analysis by transaction value

11 Merchant Acquiring

12 Company Profiles of Card Issuers
12.1 ANZ Bank New Zealand
12.1.1 Key financials
12.1.2 Card portfolio
12.1.3 Strategies
12.2 Bank of New Zealand
12.2.1 Key financials
12.2.2 Card portfolio
12.2.3 Strategies
12.3 Westpac New Zealand
12.3.1 Key financials
12.3.2 Card portfolio
12.3.3 Strategies
12.4 ASB Bank New Zealand
12.4.1 Key financials
12.4.2 Card portfolio
12.4.3 Strategies
12.5 Kiwibank New Zealand
12.5.1 Key financials
12.5.2 Card portfolio
12.5.3 Strategies

13 Appendix
13.1 Methodology
13.2 Contact Timetric
13.3 About Timetric
13.4 Timetric’s Services
13.5 Definitions
13.6 Disclaimer

List of Table


Table 1: New Zealand Payment Channels (NZD Billion), 2009–2013
Table 2: Market Entry Strategies of Foreign Banks in New Zealand
Table 3: New Zealand Card Fraud (NZD Million), 2009–2013
Table 4: Specialized Cards for Frequent Travelers
Table 5: Specialized Cards for Premium Customers
Table 6: Specialized Cards for Debt Conscious Customers
Table 7: Specialized Cards for Business Managers and Entrepreneurs
Table 8: New Zealand Card Spending by Retail Product Category (NZD Million), 2008–2012
Table 9: New Zealand Card Spending by Retail Channel (NZD Million), 2008 and 2012
Table 10: New Zealand Card Payments Channel by Card Category (Thousand), 2009–2018
Table 11: New Zealand Card Payments Channel Size by Volume of Cards (Million), 2009–2018
Table 12: New Zealand Card Payments Channel Size by Transaction Value (NZD Billion), 2009–2018
Table 13: New Zealand Card Payments Channel Size by Transaction Value (US$ Billion), 2009–2018
Table 14: New Zealand Credit Cards Category Size by Volume of Cards (Thousand), 2009–2018
Table 15: New Zealand Credit Cards Category Size by Transaction Value (NZD Billion), 2009–2018
Table 16: New Zealand Credit Cards Category Size by Transaction Value (US$ Billion), 2009–2018
Table 17: New Zealand Credit Card Category Size by Transactions Volume (Million), 2009–2018
Table 18: New Zealand Personal Credit Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Table 19: New Zealand Personal Credit Cards Segment Size by Transaction Value (NZD Billion), 2009–2018
Table 20: New Zealand Personal Credit Cards Segment Size by Transaction Value (US$ Billion), 2009–2018
Table 21: New Zealand Personal Credit Cards Segment Size by Transactions Volume (Million), 2009–2018
Table 22: New Zealand Commercial Credit Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Table 23: New Zealand Commercial Credit Cards Segment Size by Transaction Value (NZD Million), 2009–2018
Table 24: New Zealand Commercial Credit Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 25: New Zealand Commercial Credit Cards Segment Size by Transactions Volume (Million), 2009–2018
Table 26: New Zealand Debit Cards Category Size by Volume of Cards (Million), 2009–2018
Table 27: New Zealand Debit Cards Category Size by Transaction Value (NZD Billion), 2009–2018
Table 28: New Zealand Debit Cards Category Size by Transaction Value (US$ Billion), 2009–2018
Table 29: New Zealand Debit Cards Category Size by Transactions Volume (Million), 2009–2018
Table 30: New Zealand Charge Cards Category Size by Volume of Cards (Thousand), 2009–2018
Table 31: New Zealand Charge Cards Category Size by Transaction Value (NZD Billion), 2009–2018
Table 32: New Zealand Charge Cards Category Size by Transaction Value (US$ Billion), 2009–2018
Table 33: New Zealand Charge Cards Category Size by Transactions Volume (Million), 2009–2018
Table 34: New Zealand Personal Charge Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Table 35: New Zealand Personal Charge Cards Segment Size by Transaction Value (NZD Million), 2009–2018
Table 36: New Zealand Personal Charge Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 37: New Zealand Personal Charge Cards Segment Size by Transactions Volume (Million), 2009–2018
Table 38: New Zealand Commercial Charge Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Table 39: New Zealand Commercial Charge Cards Segment Size by Transaction Value (NZD Billion), 2009–2018
Table 40: New Zealand Commercial Charge Cards Segment Size by Transaction Value (US$ Billion), 2009–2018
Table 41: New Zealand Commercial Charge Cards Segment Size by Transactions Volume (Million), 2009–2018
Table 42: New Zealand Prepaid Cards Category Size by Volume of Cards (Million), 2009–2018
Table 43: New Zealand Prepaid Cards Category Size by Transaction Value (NZD Million), 2009–2018
Table 44: New Zealand Prepaid Cards Category Size by Transaction Value (US$ Million), 2009–2018
Table 45: New Zealand Open-Loop Prepaid Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Table 46: New Zealand Open-Loop Prepaid Cards Segment Size by Transaction Value (NZD Million), 2009–2018
Table 47: New Zealand Open-Loop Prepaid Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 48: New Zealand Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2009–2018
Table 49: New Zealand Closed-Loop Prepaid Cards Segment Size by Transaction Value (NZD Million), 2009–2018
Table 50: New Zealand Closed-Loop Prepaid Cards Segment Size by Transaction Value (US$ Million), 2009–2018
Table 51: ANZ Bank New Zealand – Key Financial Indicators (NZD Million), Years Ended September 2012 and 2013
Table 52: ANZ Bank New Zealand – Card Product Offerings and Key Features
Table 53: BNZ – Key Financial Indicators (NZD Billion), Years Ended September 2012 and 2013
Table 54: BNZ – Card Product Offerings and Key Features
Table 55: Westpac New Zealand – Key Financial Indicators (NZD Billion), Year Ended September 2012 and 2013
Table 56: Westpac New Zealand – Card Product Offerings and Key Features
Table 57: ASB Bank New Zealand – Key Financial Indicators (NZD Million), Years Ended June 2012 and 2013
Table 58: ASB Bank New Zealand – Card Product Offerings and Key Features
Table 59: Kiwibank New Zealand – Key Financial Indicators (NZD Million), Years Ended June 2012 and 2013
Table 60: Kiwibank New Zealand – Card Product Offerings and Key Features
Table 61: Key Definitions

List of Chart


Figure 1: Benchmarking the New Zealand Payment Cards Channel Against Other Key Asia-Pacific Markets
Figure 2: New Zealand – Growth of Various Card Categories (%), 2009–2018
Figure 3: New Zealand ATM Penetration, 2009–2018
Figure 4: New Zealand POS Terminals Penetration, 2009–2018
Figure 5: New Zealand Internet Penetration (Internet Users per 100 Inhabitants), 2009–2018
Figure 6: New Zealand M-Payment Value (NZD Million), 2009–2018
Figure 7: New Zealand E-Commerce Value (NZD Billion), 2009–2018
Figure 8: Retail Sales Value in New Zealand (NZD Billion), 2009–2018
Figure 9: New Zealand Nominal GDP Per Capita (US$ Thousand), 2009–2018
Figure 10: New Zealand Real GDP Growth Rate (%), 2009–2018
Figure 11: New Zealand Inflation (Consumer Price Inflation) Rate, 2009–2018
Figure 12: Share of New Zealand Payment Channels (%), 2009 and 2013
Figure 13: Shares Various Types of Card Fraud in New Zealand (%), 2009 and 2013
Figure 14: New Zealand Card-Not-Present Fraud Value (NZD Million), 2009–2013
Figure 15: New Zealand Counterfeit Card Fraud Value (NZD Million), 2009–2013
Figure 16: New Zealand Lost or Stolen Card Fraud Value (NZD Thousand), 2009–2013
Figure 17: New Zealand Card ID Theft Value (NZD Thousand), 2009–2013
Figure 18: New Zealand Cards and Payments Industry Segmentation by Card Type
Figure 19: New Zealand Volume of Outbound Trips (Million), 2009–2018
Figure 20: New Zealand Outbound Tourists Spending (NZD Billion), 2009–2018
Figure 21: New Zealand Card Spending by Retail Product Category (%), 2012
Figure 22: New Zealand Card Spending by Retail Channel (%), 2012
Figure 23: New Zealand Card Payments Channel by Card Category (%), 2009–2018
Figure 24: New Zealand Card Payments Channel Size by Volume of Cards (Million), 2009–2018
Figure 25: New Zealand Card Payments Channel Size by Transaction Value (NZD Billion), 2009–2018
Figure 26: New Zealand Credit Cards Volume and Penetration, 2009–2018
Figure 27: New Zealand Credit Cards Category Size by Volume of Cards (Thousand), 2009–2018
Figure 28: New Zealand Credit Cards Category Size by Transaction Value (NZD Billion), 2009–2018
Figure 29: New Zealand Card Category Size by Transactions Volume (Million), 2009–2018
Figure 30: New Zealand Credit Card Transactions Value by Channel (NZD Billion), 2009–2018
Figure 31: New Zealand Credit Card Transactions Volume by Channel (Million), 2009–2018
Figure 32: New Zealand Personal Credit Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Figure 33: New Zealand Personal Credit Cards Segment Size by Transaction Value (NZD Billion), 2009–2018
Figure 34: New Zealand Personal Credit Cards Segment Size by Transactions Volume (Million), 2009–2018
Figure 35: New Zealand Commercial Credit Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Figure 36: New Zealand Commercial Credit Cards Segment Size by Transaction Value (NZD Million), 2009–2018
Figure 37: New Zealand Commercial Credit Cards Segment Size by Transactions Volume (Million), 2009–2018
Figure 38: New Zealand Credit Cards Category Share by Scheme (%), 2012
Figure 39: New Zealand Credit Cards Category Share by Issuer (%), 2012
Figure 40: New Zealand Debit Cards Category Volume and Penetration, 2009–2018
Figure 41: New Zealand Debit Cards Category Size by Volume of Cards (Million), 2009–2018
Figure 42: New Zealand Debit Cards Category Size by Transaction Value (NZD Billion), 2009–2018
Figure 43: New Zealand Debit Cards Category Size by Transactions Volume (Million), 2009–2018
Figure 44: New Zealand Debit Cards Category Transactions Value by Channel (NZD Billion), 2009–2018
Figure 45: New Zealand Debit Card Transactions Volume by Channel (Million), 2009–2018
Figure 46: New Zealand Debit Cards Category Share by Scheme (%), 2012
Figure 47: New Zealand Debit Cards Category Shares by Issuer (%), 2012
Figure 48: New Zealand Charge Cards Category Volume and Penetration, 2009–2018
Figure 49: New Zealand Charge Cards Category Size by Volume of Cards (Thousand), 2009–2018
Figure 50: New Zealand Charge Cards Category Size by Transaction Value (NZD Billion), 2009–2018
Figure 51: New Zealand Charge Cards Category Size by Transactions Volume (Million), 2009–2018
Figure 52: New Zealand Charge Card Transactions Value by Channel (NZD Million), 2009–2018
Figure 53: New Zealand Charge Card Transactions Volume by Channel (Thousand), 2009–2018
Figure 54: New Zealand Personal Charge Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Figure 55: New Zealand Personal Charge Cards Segment Size by Transaction Value (NZD Million), 2009–2018
Figure 56: New Zealand Personal Charge Cards Segment Size by Transactions Volume (Million), 2009–2018
Figure 57: New Zealand Commercial Charge Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Figure 58: New Zealand Commercial Charge Cards Segment Size by Transaction Value (NZD Billion), 2009–2018
Figure 59: New Zealand Commercial Charge Cards Segment Size by Transaction Volume (Million), 2009–2018
Figure 60: New Zealand Charge Cards Category Share by Scheme (%), 2012
Figure 61: New Zealand Prepaid Cards Category Volume and Penetration, 2009–2018
Figure 62: New Zealand Prepaid Cards Category Size by Volume of Cards (Million), 2009–2018
Figure 63: New Zealand Prepaid Cards Category Size by Transaction Value (NZD Million), 2009–2018
Figure 64: New Zealand Open-Loop Prepaid Cards Segment Size by Volume of Cards (Thousand), 2009–2018
Figure 65: New Zealand Open-Loop Prepaid Cards Segment Size by Transaction Value (NZD Million), 2009–2018
Figure 66: New Zealand Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Million), 2009–2018
Figure 67: New Zealand Closed-Loop Prepaid Cards Segment Size by Transaction Value (NZD Million), 2009–2018

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