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Mobile Network Operator Machine-to-Machine (M2M) Strategies

Mind Commerce Publishing
Published Date » 2013-05-02
No. Of Pages » 278
 
Machine to Machine (M2M) is unleashing a wave of new possibilities for data gathering, predictive analytics and automation. M2M can be employed in various mundane yet important tasks in virtually every industry/segment including healthcare, telematics, asset management, surveillance, power grid, connected home, connected car and much more.   M2M services are a key part of every successful enterprise strategy to improve business processes, increase productivity, and cut costs through automated operations and processes. It empowers managers with greater awareness and insight into business and systems operations.
 
The M2M ecosystem is complex and includes device manufacturers, wireless service providers, integrators, platform providers and developers.   When the traditional value-chain for M2M is taken into consideration, the role of telecom carrier is relegated to data transfer only. This leaves the mobile network operator to occupy a small value proposition.   In order to capture larger portion of M2M value, leading carriers have positioned themselves so offer a variety of services, M2M platform, applications, and specialized solutions to cater to particular industry verticals such a fleet management.   However, these initiatives require that the network operators leave their comfort zone to develop services outside their core business.
 
This report evaluates network operator M2M strategies from 16 global carriers representing North and South America, Europe, Australia, Asia and the Middle-East.   Their strategies are not evaluated in isolation to M2M alone but rather within the context of their overall business strategies.  This research report employs various analysis methodologies including Porter's Five Forces Analysis.
 
This research is a must-read for anyone within the carrier M2M community including their partners, suppliers, customers, and competitors.
 
Target Audience:

  • Mobile network operators
  • Systems integration companies
  • Enterprise companies of all types
  • Investment and M&A companies of all types
  • M2M equipment and service providers of all types
 
Companies in Report:
 
  • AT&T
  • Telekom Austria Group
  • Deutsche Telekom
  • Etisalat Group
  • Everything Everywhere
  • France Telecom-Orange Group
  • KPN
  • Roger Communication
  • SingTel
  • Telefónica
  • Telenor
  • TeliaSonera
  • Telstra
  • Türk Telekom
  • Verizon
  • Vodafone
Table of Contents:
 
Executive Summary9

Ch 1 - Introduction to M2M11
Basics and M2M11
Advantages of M2M  13
Applications of M2M 14
Real World Examples of M2M 16

Ch 2 - Stakeholders in M2M Ecosystem  17
Basics of M2M17
Logical building-blocks of M2M  17
Data Acquisition17
Data transmission18
Data Analysis19
The M2M Value Chain - Functional break-up of M2M21
Equipment supplier21
Software publisher22
Telecom operator22
Consulting  22
Integrator  22
Hosting and service platform supplier22
Distributor 22

Ch - 3 Market Scenario for Telecom Carriers  24

New Avenue for Telecom Carriers  24
1. New Opportunities 24
2. Regulatory requirements25
3. Low Capex requirement 25
4. Scale of market & Revenue Increase  25
5. Spread across value chain25
6. Threat from Cloud service providers26
7. Unwilling to be a mere bystander26
8. Revenue Expectations26
9. Customers seek single-point-of contact28

Challenges and Risks faced by Telecom service providers28
1. Optimum spread in value chain:  28
2. Optimistic predictions29
3. Need for Technology Standardization 29
4. Technology development  29
5. New Business Model 30
6. Intense Competition 30
7. Differing nature of services 30
Industry Analysis30
Michael Porter's Five Forces Analysis 31
Threat of Entry  32
Power of Suppliers 34
Power of Buyers35
Threat of substitutes 35
Rivalry among existing competitors36

Ch 4 - Carrier Strategies in M2M 38
AT&T38
Company Profile38
Financial Performance38
Strategy41
Forward Looking Statements 45
Partnerships and Alliances  46
Conclusion 48
Telekom Austria50
Company Profile50
Financial Performance50
Strategy55
Forward Looking Statements 64
Partnerships and Alliances  66
Conclusion 67
Deutsche Telekom 69
Company Profile69
Financial Performance69
Strategy75
Forward Looking Statements 92
Partnerships and Alliances  93
Conclusion 94
Etisalat Group 96
Company Profile96
Financial Performance97
Strategy101
Forward Looking Statements 104
Partnerships and Alliances  105
Conclusion 111
Everything Everywhere 113
Company Profile113
Financial Performance113
Strategy116
Forward Looking Statements 116
Partnerships and Alliances  117
Conclusion 117
France Telecom-Orange119
Company Profile119
Financial Performance119
Strategy123
Forward Looking Statements 129
Conclusion 133
KPN  135
Company Profile135
Financial Performance136
Strategy141
Forward Looking Statements 145
Partnerships and Alliances  146
Conclusion 147
Rogers Communications148
Company Profile148
Financial Performance150
Strategy153
Forward Looking Statements 157
Partnerships and Alliances  157
Conclusion 159
SingTel  161
Company Profile161
Financial Performance161
Strategy166
Partnerships and Alliances  171
Conclusion 172
Telefónica  173
Company Profile173
Financial Performance173
Strategy179
Forward Looking Statements 185
Partnerships and Alliances  185
Conclusion 187
Telenor 189
Company Profile189
Financial Performance189
Strategy193
Forward Looking Statements 201
Partnerships and Alliances  201
Conclusion 201
TeliaSonera202
Company Profile202
Financial Performance203
Strategy207
Forward Looking Statements 208
Partnerships and Alliances  209
Conclusion 210
Telstra  212
Company Profile212
Financial Performance212
Strategy215
Forward Looking Statements 219
Partnerships and Alliances  219
Conclusion 220
Türk Telekom 221
Company Profile221
Financial Performance221
Strategy224
Forward Looking Statements 228
Partnerships and Alliances / Group Companies  228
Conclusion 231
Verizon Communications 232
Company Profile232
Financial Performance233
Strategy238
Forward Looking Statements 245
Partnerships and Alliances  245
Conclusion 248
Vodafone249
Company Profile249
Financial Performance249
Strategy254
Forward Looking Statements 264
Partnerships and Alliances  264
Conclusion 265

Ch 5 - Conclusion267

Strategies adopted by telecom carriers  267
1. Establishing M2M platform capabilities268
2. Establishing M2M competence centers or Digital divisions272
3. Establishing M2M sales forces274
4. Engaging vertical partners  275
5. Partnering to extend reach277
6. Providing M2M developer tools  278
7. Partnering to share Technology and knowledge279

List of Tables

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List of Figures

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