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Mobile Money Opportunities in the BRIC Countries

Published By :

BRICdata

Published Date : Mar 2012

Category :

Banking

No. of Pages : 85 Pages


Synopsis

The report provides top-level market analysis, information and insights, including:

  • In-depth analysis of mobile money opportunities in the four BRIC countries: Brazil, Russia, India and China
  • A comprehensive and country-specific analysis of market attractiveness, covering the key trends, drivers and challenges across the four countries
  • Detailed mobile money market sizing and forecasts for 20112016 for each BRIC country including volume, value and average transaction size

Summary

A large unbanked population supported by a developed mobile and banking system will be the fundamental driver for the growth of mobile-based financial services in Brazil. In Brazil the majority of mobile money initiatives are led by banks. The need to gain access to the potential market through the unbanked population is driving strategic business alliances between banks and mobile operators. 

In Russia operators are placing a strong emphasis on making contactless mobile payment service available to users using the NFC standard, with NFC-enabled mobile payment trails initiated for making retail payments or on public transport. All three leading mobile operators in Russia, Megafon, MTS and Vimpelcom, collaborated to provide users with common access to each others mobile payment services. 

In India the growth of mobile money services increased as regulatory changes were implemented. Brought into effect by the Reserve Bank of India (RBI), the new regulations increased the per-day mobile money transfer limit to INR50,000 (US$1000) from the existing limit of INR5,000 (US$100). The rapidly growing mobile money market in India is driving the established business correspondents (BCs) to directly offer mobile payment services. 

China is an upcoming destination for mobile money services owing to its large mobile subscriber base and increasing government support. Chinas UnionPay, a card network operator in China, in collaboration with Chinas leading banks, wireless operators and handset manufacturers, is forming a mobile payment industry alliance. This alliance is expected to enhance mobile payment coordination across industries by providing a single open mobile payment platform to users.

Scope

  • This report provides an extensive analysis of the mobile money market in the four BRIC nations Brazil, Russia, India and China
  • It provides current and forecast market size for the mobile money market in each of the BRIC nations
  • It offers a detailed analysis of business, infrastructure, technology and consumer trends driving the growth of the mobile money market in each of the BRIC countries
  • The report highlights the key challenges faced by the mobile money market
  • It provides case examples of key mobile payment vendors offering mobile payment services
  • The report details the new services launched by mobile banking operators in each of the BRIC nations
  • It also provides insights into the future of the mobile money market and upcoming trends shaping the growth of the market in each of the BRIC countries

Reasons To Buy

  • Gain in-depth insight into the mobile money market in each of the BRIC countries
  • Understand the various market dynamics within the mobile money market and use the knowledge to capitalize on the potential of these high-growth markets
  • Take informed decisions and formulate effective technical and marketing strategies based on the reports detailed market insights on the mobile money market
  • Understand the key consumer, business and economic trends within the mobile money market in each of the BRIC nations
  • Gain insight on the growth strategies adopted by key mobile payment service providers

Key Highlights

  • The Brazilian mobile payment market recorded XXX million transactions in 2011 with an average transaction size of US$X.X, and is set to reach over X.X billion transactions with an average transaction size of US$X.X by 2016.
  • The Brazilian retail industry is one of the most developed in Latin America, which is expected to provide a strong platform for the growth of mobile payment services.
  • The Russian mobile payment market stood at X.X million transactions in 2011, with an average transaction size of US$X.X. This is set to reach over X.X billion transactions with average transaction size of US$X.X by 2016.
  • The entry of PayPal will help drive the mobile payment market in Russia, which is currently dominated by e-currencies, Yandex.Dengi and WebMoney.
  • The Indian mobile payment market stood at XX million transactions in 2011 with average transaction size of US$X.X. This is set to reach X.X billion million transactions, with an average size of US$X.X by 2016.
  • The regulatory change, which allow postal departments, kirana stores and corporates to act as business correspondents, is also expected to be the key driving factor for mobile banking in India
  • Chinas mobile payment market stood at XXX million transactions in 2011, with an average transaction size of US$X.X. This is set to reach X.X billion transactions, with an average size of US$X.X.
  • Minimal mobile payment network partnerships are restricting the market reach of mobile payment platforms in China.
Table of Content:

1 Executive Summary

2 Mobile Money Market Attractiveness of BRIC Nations

2.1 Key Competitors, Business Models and Success Factors in the Mobile Money Ecosystem
2.1.1 Key competitors and business models
2.1.2 Critical success factors
2.2 Benchmarking of Mobile Money Market Environment in BRIC Nations
2.2.1 Relative positioning of emerging markets with regards to the adoption of mobile money
2.2.2 Market attractiveness benchmarking in BRIC
2.3 Market Size and Future Prospects of Mobile Money in BRIC nations
2.3.1 Benchmarking market size in value terms by financial services
2.3.2 Benchmarking Market Size by Volume of Transaction and Average Transaction Size

3 Mobile Money Opportunities in Brazil
3.1 Introduction to Mobile Money in Brazil
3.2 Mobile Money Market Size and Forecasts 2011-2016
3.2.1 Market size by value
3.2.2 Market size by volume and average transaction size
3.2.3 Market size by financial services
3.3 Key Drivers of Mobile Money in Brazil
3.3.1 Business and technology drivers
3.3.2 Consumer drivers
3.4 Key Trends
3.4.1 Business trends
3.4.2 Infrastructure and technology trends
3.4.3 Consumer trends
3.5 Challenges
3.6 Mobile banking regulations in Brazil
3.7 Mobile Banking Services Launched in Brazil
3.7.1 Others
3.8 Case Example
3.8.1 Oi Paggo
3.8.2 Vivo
3.9 Future of Mobile Money in Brazil

4 Mobile Money Opportunities in Russia
4.1 Introduction to Mobile Money in Russia
4.2 Mobile Money Market Size and Forecasts 2011-2016
4.2.1 Market size by value
4.2.2 Market size by volume and average transaction size
4.2.3 Market size by financial services
4.3 Key Drivers of Mobile Money in Russia
4.3.1 Regulatory drivers
4.3.2 Business and technology drivers
4.3.3 Consumer drivers
4.4 Key Trends
4.4.1 Business trends
4.4.2 Infrastructure and technology trends
4.4.3 Consumer trends
4.5 Challenges
4.6 Mobile Banking Regulations in Russia
4.7 Mobile Banking Services Launched in Russia
4.7.1 Telecom operators
4.7.2 Leading banks investing in providing mobile banking functionality to users
4.8 Case Examples
4.8.1 Though a deferred move, PayPal enters the Russian Market
4.9 Future of Mobile Money in Russia

5 Mobile Money Opportunities in India
5.1 Introduction to Mobile Money in India
5.2 Mobile Money Transactions and User Forecasts 2011-2016
5.2.1 Market size by value
5.2.2 Market size by volume and average transaction size
5.2.3 Market size by financial services
5.3 Key Drivers of Mobile Money in India
5.3.1 Regulatory drivers
5.3.2 Business and technology drivers
5.3.3 Consumer drivers
5.4 Key Trends
5.4.1 Business trends
5.4.2 Infrastructure and technology trends
5.4.3 Consumer trends
5.5 Challenges
5.6 Mobile Banking Regulations in India
5.7 Mobile Banking Services Launched in India
5.7.1 Telecom operators
5.7.2 Leading banks investing in providing mobile banking functionality to users
5.7.3 Other mobile banking services
5.8 Case Example
5.8.1 Growing importance of BCs in banking the unbanked
5.9 Future of Mobile Money in India

6 Mobile Money Opportunities in China
6.1 Introduction to Mobile Money in China
6.2 Mobile Money Transactions and User Forecasts 2011-2016
6.2.1 Market size by value
6.2.2 Market size by volume and average transaction size
6.2.3 Market size by financial services
6.3 Key Drivers of Mobile Money in China
6.3.1 Regulatory drivers
6.3.2 Business and technology drivers
6.3.3 Consumer drivers
6.4 Key Trends
6.4.1 Business trends
6.4.2 Infrastructure and technology trends
6.4.3 Consumer trends
6.5 Challenges
6.6 Mobile banking regulations in China
6.7 Mobile Banking Services Launched in China
6.7.1 Mobile banking initiatives of key telecom operators
6.7.2 Mobile banking initiatives of leading banks
6.8 Case Example
6.8.1 Mobile payment industry alliance expected to support mobile money growth in China
6.8.2 Rise of contactless mobile payments in China with increased efforts from banks, telecom and handset operators
6.9 Future of mobile money in China

7 Case Study on Emerging Markets
7.1 Safaricom\'s M-Pesa in Kenya
7.2 Globe Telecom\'s GCash in Philippines
7.3 MTN\'s MobileMoney in Uganda
7.4 Telefonica and Mastercard in Latin America

8 Appendix
8.1 About BRICdata
8.2 Definitions
8.2.1 Areas of expertise
8.3 Methodology
8.4 Disclaimer

List of Table


Table 1: Value Proposition and Competitive Positioning in Mobile Money Market
Table 2: Mobile Payment Development in Brazil based on Scope of Services Offered
Table 3: Key Drivers of Mobile Money Market in Brazil
Table 4: Mobile Banking Services Offered by Leading Brazilian Telecom Operators and Banks
Table 5: Mobile Payment Development in Russia Based on Scope of Services Offered
Table 6: Key Drivers of Russian Mobile Money Market
Table 7: NFC Initiatives Undertaken by Leading Russian Operators
Table 8: Mobile Banking Services Offered by Leading Russian Telecom Operators
Table 9: Mobile Banking Services Offered by Leading Russian Banks
Table 10: Mobile Payment Evolution in India Based on Scope of Services Offered
Table 11: Key Drivers of the Indian Mobile Money Market
Table 12: Interbank Mobile Payments Service (IMPS) Transaction Data
Table 13: Mobile Money Regulations in India
Table 14: Mobile Banking Services Offered by Leading Indian Telecom and Handset Operators
Table 15: Mobile Payment Evolution in China based on Scope of Services Offered
Table 16: Key Drivers of Chinese Mobile Money Market
Table 17: Mobile Application usage in China
Table 18: Process for Booking Plane Tickets Through Mobile Banking in China
Table 19: Mobile Banking Services Offered by Leading Telecom Operators in China
Table 20: Growth in M-Pesa Customers and Agent Network, 2007 - 2011
Table 21: BRICdata Mobile Money Definitions

List of Chart


Figure 1: Mobile Money Value Chain - Key Competitors and Business Models
Figure 2: Mobile Money Market Evolution - Target Customer vs Market Penetration and ROI
Figure 3: Relative Positioning of Emerging Markets - Mobile Payment Adoption and Maturity
Figure 4: Attractiveness of BRIC Countries - Mobile Penetration vs Access to Financial Services
Figure 5: Relative Positioning of BRIC - Market Competitiveness vs Regulatory Readiness
Figure 6: Mobile Money Market Potential in BRIC - Breakdown by Key Financial Services, 2016
Figure 7: Mobile Money Market by Volume of Transaction and Average Transaction Size, 2011-2016
Figure 8: Brazilian Mobile Money Market Size by Value, 2011-2016
Figure 9: Brazilian Mobile Money Market Size by Volume and Avg. Transaction Size, 2011-2016
Figure 10: Brazilian Mobile Money Market Size by Financial Services, 2016
Figure 11: Mobile Users in Brazil (Million), 2007-2016
Figure 12: Russian Mobile Money Market Size by Value, 2011-2016
Figure 13: Russian Mobile Money Market Size by Volume and Avg. Transaction Size, 2011-2016
Figure 14: Russian Mobile Money Market Size by Financial Services, 2016
Figure 15: Usage of Mobile Internet in Russia
Figure 16: India Mobile Money Market Size by Value, 2011-2016
Figure 17: Indian Mobile Money Market Size by Volume and Average. Transaction Size, 2011-2016
Figure 18: India Mobile Money Market Size by Financial Services, 2016
Figure 19: Wireless Subscriber Base (in millions) and Wireless Teledensity (%), September 2009-September 2011
Figure 20: Mobile Money Service, Eko, Made Available at a Local Kirana Store
Figure 21: Chinese Mobile Money Market Size by Value, 2011-2016
Figure 22: Chinese Mobile Money Market Size by Volume and Avg. Transaction Size, 2011-2016
Figure 23: China Mobile Money Market Size by Financial Services, 2016
Figure 24: Mobile Users in China (Million), 2007-2016
Figure 25: Snapshot of Mobile Banking Application launched by Bank of China (Hong Kong)
Figure 26: Snapshot of SIMpass, an NFC-enabled Card Manufactured by Watchdata

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