ResearchMoz

Mobile Data & Applications: State of the Industry, Market Prospects, and Forecast 2013 - 2018

Mind Commerce Publishing
Published Date » 2013-12-30
No. Of Pages » 96
   
 Mobile applications continue an explosive growth phase. There can be no doubt that several factors have led to this including data speed improvements from 3G to 4G, Apple’s pioneering and Google’s entry into the mobile OS arena, mobile application store expansion with open development, and the overall rapid penetration and usage of smartphones. We see the fourth generation (4G) of cellular via the LTE standard contributing a particularly profound effect on mobile application evolution. 
   
 Mobile apps are more than just a direct to consumer phenomenon as leading enterprise companies take mobile apps seriously. Just as over a decade ago every company needed an attractive, useful website, today leading companies are focused on compelling mobile apps. Savvy companies...
Table of Contents: 

1.0 EXECUTIVE SUMMARY 8

2.0 INTRODUCTION 9
2.1 OVERVIEW 9
2.2 MOBILE DATA: STATE OF THE INDUSTRY 16
2.2.1 Additional Mobile Data Related Milestones: 17
2.2.2 Mobile Data Related Projections: 17
2.2.3 Mobile Video a Significant Driver of Mobile Data 18
2.3 MOBILE APP HOPES AND REALITIES 19
2.4 TARGET AUDIENCE ANALYSIS 21
2.5 RISE OF THE MEGA SDK VENDORS IN MOBILE 23
2.6 BRING YOUR OWN DEVICE (BYOD) 27
2.7 EVENT LOGGING, ANALYTICS AND REPORTING 27

3.0 MOBILE APP SUCCESS FACTORS 28
3.1 APP MARKETING SERVICES 28
3.2 ACCESSIBILITY 30
3.3 THE PERSONAL TOUCH 30
3.4 HIGH DEGREE OF PUBLICITY 30
3.5 STRENGTH IN NUMBERS 30
3.6 LONG-LASTING RELATIONSHIP 31
3.7 THE SPIRIT OF PARTICIPATION 31
3.8 HIGHLY TARGETED MARKETING 31
3.9 REAL-TIME PERFORMANCE 31
3.10 ENTERPRISE MOBILE SERVICES 32

4.0 IMPLEMENTATION AND OPERATION CONSIDERATIONS 34
4.1 LAUNCHING AND OPERATING MOBILE APPS 34
4.1.1 Mobile Application testing 34
4.1.2 Google Android Emulator 35
4.1.3 Official Android SDK Emulator 35
4.1.4 MobiOne 35
4.1.5 Test iPhone 35
4.1.6 IPhone 35
4.1.7 BlackBerry Simulator 35
4.1.8 ZAP-fix for Mobile Application Testing 36
4.1.9 See Test from Experitest 36
4.2 ADVANTAGES OF A MOBILE WEBSITE VS. NATIVE APPS 36
4.2.1 Immediacy – Mobile Websites Are Instantly Available 36
4.2.2 Compatibility – Mobile Websites are Compatible across Devices 36
4.2.3 Upgradability – Mobile Websites Can Be Updated Instantly 37
4.2.4 Fundability – Mobile Websites Can be found easily 37
4.2.5 Share ability – Mobile Websites Can be Shared Easily by Publishers, and Between Users 37
4.2.6 Reach – Mobile Websites Have Broader Reach 37
4.2.7 Lifecycle – Mobile Websites can’t be deleted 37
4.2.8 Mobile Website can is an App! 38
4.2.9 Time and Cost – Mobile Websites are Easier and Less Expensive 38
4.2.10 Support and Sustainability 38

5.0 MOBILE APPS IN OPERATION 41
5.1 APPLICATIONS 41
5.2 APP REVIEW: IBANK MOBILE 41
5.3 ACCOUNTS 42
5.4 TRANSACTIONS 42
5.5 SYNCHRONIZATION 43
5.6 MOBILE DATA NETWORKS 44
5.7 DATA SERVICE PLANS 44
5.7.1 Pay-per-use 44
5.7.2 Metered Use 45
5.7.3 Unlimited Use 45
5.7.4 Prepaid 45

6.0 NATIVE APPS VS. HTML5 47
6.1 THE FUTURE OF MOBILE APP DEVELOPMENT: NATIVE VS. HTML5 47
6.2 BENEFITS OF HTML5 47
6.3 WHY DEVELOPERS LOVE HTML5 47
6.4 WHO CREATED HTML5 AND WHY? 47
6.5 WHAT ARE HTML5 APPS? 48
6.6 MOBILE WEB BROWSER MARKET SHARE 48
6.7 THE FUTURE OF HTML5 48
6.8 THE PROBLEM WITH MARKETING HTML5 APPS 48
6.9 THE NATIVE APP STORE ECONOMY 49
6.10 THE FUTURE OF MOBILE APP DEVELOPMENT 49

7.0 MOBILE APPLICATION METRICS 50
7.1 MOBILE APP USAGE 50
7.2 SMARTPHONE APP USAGE VS.MOBILE WEB AND SMS 51
7.3 MOBILE APPS VS. MOBILE WEB PREFERENCES 53
7.4 MOBILE APPLICATION VOLUME 53
7.5 MOBILE APPS ARE DOWNLOADS PER YEAR 53
7.6 ANDROID-FIRST STRATEGY 53
7.7 APP REVENUE GENERATION 54
7.7.1 Mobile Apps Winners 54
7.7.2 Mobile App Losers 55
7.8 MAKING MONEY WITH APPS 56
7.9 APP STORE EXPANSION 58
7.9.1 Largest App Stores 59
7.9.2 Best App Stores 59
7.10 MOST POPULAR APPS 60
7.11 MOST USED APPS 61
7.12 FAILED APP DEPLOYMENTS 62
7.13 MOBILE APP SUBSTITUTION FOR MOBILE WEBSITE 62
7.14 BBUSINESSES USE OF ENTERPRISE (PRIVATE) APP STORES 63

8.0 MOBILE APPLICATION FORECASTS 2013 - 2018 64
8.1 GLOBAL MOBILE APP REVENUE BY APP STORE 2013 - 2018 64
8.2 GLOBAL MOBILE APP REVENUE BY BUSINESS MODEL 2013 - 2018 66
9.0 CONCLUSIONS AND RECOMMENDATIONS 68

10.0 APPENDICES 71
10.1 LTE TECHNOLOGY AND ARCHITECTURE 71
10.1.1 LTE Technology 71
10.1.1.1 FDD LTE 73
10.1.1.2 TDD LTE (TD-LTE) 73
10.1.2 LTE Advanced 74
10.1.3 LTE Infrastructure Elements and Architecture 75
10.1.3.1 LTE E-UTRAN 76
10.1.3.2 LTE Remote Radio Heads 77
10.1.3.3 LTE Base Station 77
10.1.3.4 LTE Femtocells 78
10.1.3.5 LTE Antenna Schemes 80
10.1.3.6 LTE RAN Infrastructure and Frequency Reuse 81
10.1.3.7 LTE EPC Infrastructure Elements 81
10.1.3.8 Serving and Packet Gateway 82
10.1.3.9 Mobility Management Entity 84
10.1.3.10 Policy and Charging Rules Function 84
10.1.3.11 IP Multimedia Subsystem 85
10.1.3.12 EPC and Core Network Equipment Reuse in LTE 85
10.2 LTE ARCHITECTURE DETAILS 86
10.2.1 Service Architecture 87
10.2.2 Layer 2 of LTE 88
10.2.3 Downlink Logical 89
10.2.4 Uplink Logical 90
10.2.5 Mobility Across eNBs 91
10.3 IP MULTIMEDIA SUBSYSTEM (IMS 93
10.3.1 IMS Planes 93
10.3.2 IMS Network Elements 94
10.4 SERVICE CENTRALIZED AND CONTINUITY APPLICATION SERVER (SCC) 96

List of Tables


TABLE 1 - USERS OF MOBILE APPS GLOBALLY BY REGION 2012-2017 51
TABLE 2 - ACTIVITIES PERFORMED BY SMARTPHONE USERS 52
TABLE 3 - NUMBER OF APPS RESPONSIBLE FOR SIGNIFICANT REVENUE AT APPLE APP STORE AND GOOGLE PLAY 55
TABLE 4 - REVENUE DISTRIBUTION BY PLATFORM 56
TABLE 5 - DOWNLOADS OF MOBILE APPS FROM ALL STORES GLOBALLY, 2010-2016 58
TABLE 6 - NUMBER OF APPS DOWNLOADED AND USED ONLY ONCE 62
TABLE 7 - GLOBAL MOBILE APP REVENUE BY APP STORE 2013 - 2018 66
TABLE 8 - GLOBAL MOBILE APP REVENUE BY BUSINESS MODEL 2013 - 2018 67

List of Figures


FIGURE 1 - MOBILE SOPHISTICATION 12
FIGURE 2 - DESCRIPTION ABOUT THE MOBILE DATA APPLICATIONS AND USERS 13
FIGURE 3 - AREA WISE SPEED NETWORK OF MOBILE INTERNET CONNECTION 13
FIGURE 4 - MEDICAL REQUIREMENTS 15
FIGURE 5 - TOP COUNTRIES USING MOBILE TRAVEL APPLICATIONS 15
FIGURE 7 - OUTLOOK FOR MOBILE APPLICATIONS 25
FIGURE 8 - SMARTPHONE DATA LEGEND 40
FIGURE 8 – GLOBAL MOBILE APP REVENUE BY APP STORE 65
FIGURE 9 – GLOBAL MOBILE APP REVENUE BY BUSINESS MODEL 67
FIGURE 10: LTE E-UTRAN INFRASTRUCTURE NETWORK ELEMENTS 76
FIGURE 11: LTE EPC INFRASTRUCTURE NETWORK ELEMENTS 82
FIGURE 12: UNDERSTANDING LTE NETWORK ELEMENTS AND CHANNELS 88
FIGURE 13: IMS PLANES 93
FIGURE 14: IMS MODEL 95
FIGURE 15: SERVICE CENTRALIZED AND CONTINUITY APPLICATION SERVER 96

Upcoming Reports:

Electric Accumulators Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012 - 2018
By - Transparency Market Research
Electric accumulators, commonly known as rechargeable batteries, are extensively used in various industrial sectors. They find applications in fields such as activated carbon, audio-visual equipments, and coating machines among many others. These accumulators include motor vehicle lead-acid, nickel-cadmium (NiCad) and the newly developed nickel-metal hydride (NiMH), and lithium ion polymer (LiPoly or LiPo) type batteries. The market for electric accumulators is concentrated in the European region followed by Asia Pacific. Regions such as North America and the rest of world exhibit an...
Veterinary Diagnostics Market - Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 - 2019
By - Transparency Market Research
Veterinary diagnostics are the tests that help in determiningand identifyingvariousdisorders in animals. These procedures are performed via various methods that utilize their blood, feces and tissue samples.The new methods and technologies that have been developed for human diagnostics are also utilized extensively in veterinary diagnostics. Various methods used in veterinary diagnostics include immunodiagnostics, hematology, molecular testing (including nucleic acid testing) and clinical chemistry.The other methods used for the same include enzyme linked immunosorbent assay (ELISA),...
Blood Gas And Electrolyte Analyzers Market - Global Industry Analysis, Size, Share, Growth, Trends And Forecast, 2013 - 2019
By - Transparency Market Research
Blood gas and electrolyte (or Blood gas analyzer) analyzers are widely used in blood testing. Blood gas analyzer measures concentration of hydrogen ions which is a measure of acidity, partial pressure of carbon dioxide to access efficiency of its elimination from the body, and partial pressure of oxygen to access the efficiency in oxygen absorption. It also measures electrolyte in the blood such as sodium, calcium, chloride ions and bicarbonate ions. The concentration of oxygen, carbon dioxide and other electrolytes along with pH are indicators for diabetes, hemorrhage, drug overdose,...

Research Assistance

We will be happy to help you find what you need.
Please call us or write us:

866-997-4948 (Us-Canada Toll Free)
Tel: +1-518-618-1030
Email: sales@researchmoz.us
Select License type:

Share this report

Related News

Technology License Deal Signed between Sumitomo Chemical and Universal Display
Jan 22, 2015  
A new OLED technology license agreement has been signed between Sumitomo Chemical Company Ltd., and Universal Display Corporation. This agreement states that non-exclusive license rights have been granted to Sumitomo Chemical by Universal Display. These rights come within the ambit of several patents that are controlled and owned by Universal Display for manufacturing and selling processed...
Utah: Ranks No. 2 in Toxic Chemical Emissions
Jan 22, 2015  
As per reports, it has been observed and concluded that Utah has the maximum number of open-pit copper mines in the entire world, and this involves huge volumes of lead compounds. The annual inventory of Environmental Protection Agency denotes that Utah holds the second position amidst 56 states and territories all over the country for toxic and harmful releases per square mile. ...
The Production of Bio-based Materials and Chemicals to Increase Significantly by 2018
Jan 22, 2015  
It is expected that the global production capacity of bio-based materials and chemicals will increase significantly by 2018. The growth will primarily be driven by growth taking place in Brazil, and the U.S. As a result, with the help of the emerging technologies the production will be greater than 7.4 million metric tons. Also, the market for bio-based materials and chemicals will be fueled...
Maxx Mobilink Announces its Plan to Manufacture in India
Jan 22, 2015  
Maxx Mobilink, Indian smartphone manufacturer intends to start making mobile handsets at its Haridwar plant. This plan will only materialize after the manufacturer has assembled devices starting April at its factory where it presently makes charger, batteries, and other such accessories. The mobile manufacturer’s plan is in accordance with Prime Minister’s appeal to the nation to...
Ontario to Benefit from Western Canadas Loss
Jan 22, 2015  
As oil prices are hitting a new low in Canada, the country cannot help but turn to Ontario to make some recovery. Presently, Ontario is Canada’s only hope to sustain its growth in manufacturing. It was in December last year that TD Economics predicted that Ontario will help Canada achieve growth at a rapid pace with a 2.6% hike in GDP in 2015. The current economic winds are suggestive of...