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Mobile Applications and App Stores: Market Analysis and Forecasts 2013 - 2018

Mind Commerce Publishing
Published Date » 2013-11-19
No. Of Pages » 90
The mobile industry is in a significant transition stage in which major handset manufacturers, wireless operators, leading enterprises and some independents are all enabling developers to create new applications that are placed in an online stores.  With this transition comes new infrastructure, processes and procedures for customers, and in the case of enterprise, employees and customers, to easily find and benefit from mobile applications that seamless integrate into the handset including automated billing and OSS functions.
 
This research evaluates mobile application stores trends including the transition to improved enterprise support.  The report includes comparative analysis, SWOT analysis, and analysis of support functions (development, testing, etc.).  The report evaluates business opportunities including anticipated future prospects of app store development and support for enterprise applications. 
 
The reports includes forecasts for Global Mobile Application Revenue 2013 - 2018 segmented by Business Model and App Store Provider
 
Report Benefits:

  • Global application forecasts 2013 - 2018
  • Comparative SWOT analysis of developer programs
  • Identify opportunities to expand apps to enterprise
  • Understand the landscape including players and positioning
  • Understand Integrated Mobile Management (IMM) for enterprise
  • Recognize key industry trends shaping the future of apps on different OS
  • Identify the direction and anticipated future of apps and applications stores
  • Understand the unique challenges and opportunities for enterprise application stores

Target Audience:

  • Enterprise companies: Understand challenges and opportunities for app management
  • Potential application store providers: Comparative analysis and market review including enterprise
  • Retail electronics distributors (business & retail): Detailed technical comparison & review of the market
  • Mobile software developers: Provides focus on what platforms offer in terms of growth and opportunities
  • Wireless Carriers: Comprehensive review of the mobile application stores, development tools and support programs
  • Handset manufacturers: Comprehensive review of the Mobile Application Stores, development tools and support programs
Table of Contents:
 
OVERVIEW  3
TECHNICAL OVERVIEW  5
MOBILE APPLICATION DEVELOPMENT TOOLKITS 5
MOBILE APPLICATION STORES   25
COMPARATIVE ANALYSIS   32
APPLICATION STORE ANALYSIS  49
ANALYSIS OF DEVELOPER SUPPORT PROGRAMS 50
OVERALL ANALYSIS     50
SWOT ANALYSIS 51
MARKET OVERVIEW   54
MARKET FORECAST     59
MARKET ANALYSIS  63
MARKET PREDICTIONS  69
BUSINESS OPPORTUNITIES  71
TECHNOLOGY TREND DRIVERS   72
Trends in Mobile Software Development   73
Apps:  Retail versus Enterprise ? 74
Mobile Software Testing Trends 75
WIRELESS DATA IMPACTS OUTSIDE THE WIRELESS INDUSTRY  75
TRENDS AND IMPACTS TO NETWORKS   76
WHERE ARE THE BUSINESS OPPORTUNITIES?  76
The Next Big App Market for Network Operators   77
Managing Apps and App Stores for the Enterprise  78

List of Tables


Table 1: Mobile Development Platform Comparative Analysis 47
Table 2: Developer Program Marketing Analysis  50
Table 3: Mobile App Store Comparative SWOT Analysis  53
Table 4: Global Mobile Application Revenue by App Store ($M) 62

List of Figures


Figure 1: Store Index iOS App Store vs. Google Play App Downloads 60
Figure 2: iOS App Store vs. Google Play App Revenue 60
Figure 3: Global Mobile Application Revenue by Business Model ($M) 61
Figure 4: Smartphone Market Share   63
Figure 5: Looking back at 2008 Data  67
Figure 6: App Store Considerations for Enterprise Mobility 79
Figure 7: Enterprise Apps for Internal and External Usage   81
Figure 8: The Integrated Mobile Management (IMM) Model for Enterprise Apps 82

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