Mainstream ethnic operators need to keep up with what the rest of the eating out market place, and smaller, emerging players in the ethnic restaurant sector, are doing in order to remain relevant to consumers. Otherwise the market is in danger of losing even more trade to in-home alternatives and/or non-specialist operators such as pubs as they fail to demonstrate added value or be proactive in giving consumers a reason to visit.
Helena Spicer, Senior Foodservice Analyst
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