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Mens Clothes Shopping - US - May 2014

Published By :

Mintel

Published Date : May 2014

Category :

Apparel

No. of Pages : 159 Pages


Most men’s clothing purchases are made as replacements for old or worn-out items, as well as to update wardrobes. Retailers can encourage greater frequency of shopping for men’s clothing by focusing on in-store services as well as showcasing clothing items in various styles to appeal to different tastes.
Table of Content

Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Direct marketing creative
Abbreviations and terms
Abbreviations
Terms

Executive Summary
Overview
The market
Figure 1: Total U.S. sales and fan chart forecast of men’s clothing, at current prices, 2008-18
Market drivers
Male population on the rise, Hispanics in particular
Figure 2: Total male and Hispanic male US population change, 2014-19
Consumer confidence and unemployment
Figure 3: Consumer confidence and unemployment, 2000-Q1 2014
Shifts in workplace dynamics
Figure 4: Employed persons working at home, by full- and part-time status and gender, 2012 annual averages
The consumer
Men more likely to shop in-store rather than online for clothing
Figure 5: Retailers shopped for men’s clothing, February 2014
Most men buy clothing to replace old/worn-out items
Figure 6: Men’s reasons for buying clothing, February 2014
Most men loyal to retailers, dress for comfort
Figure 7: Men’s attitudes toward clothing and style, February 2014
Men seek styles they like, ease of finding merchandise
Figure 8: Innovations/improvements desired when shopping for men’s clothing, February 2014
What we think

Issues and Insights
How will the growing Hispanic male population impact the men’s clothing market?
The issues
The implications
What is the impact of online and mobile shopping in the men’s clothing market?
The issues
The implications
What would encourage men to shop for clothing more often?
The issues
The implications

Trend Applications
Trend: Alpha Mothers
Trend: Life – An Informal Affair
Trend: Never Say Die

Market Size and Forecast
Key points
Sales of men’s clothing expected to rise
Figure 9: Total US retail sales of men’s clothing, at current prices 2008-18
Figure 10: Total US retail sales of men’s clothing, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 11: Total US sales and fan chart forecast of men’s clothing, at current prices, 2008-18

Market Drivers
Key points
Male population on the rise, particularly Hispanics
Figure 12: Hispanic men’s attitudes toward style and fashion (any agree), July 2013
Figure 13: Men by race and Hispanic origin, 2009-19
Figure 14: Male population by age, 2009-19
Figure 15: Hispanic males, by age, 2009-19
Consumer confidence and unemployment
Figure 16: Consumer confidence and unemployment, 2000-Q1 2014
Obesity impacts men’s clothing market and sizing
Figure 17: American adults by weight category as determined by body mass index (BMI), 2008-Oct. 28, 2013
Shifts in workplace dynamics impact clothes worn for work
Figure 18: Employed persons working at home, by full and part-time status and sex, 2012 annual averages
Impact of online and mobile shopping

Retailer Overview
Department stores
JCPenney
Kohl’s
Macy’s
Neiman Marcus
Nordstrom
Sears
Issues and opportunities for department stores
Specialty stores
Abercrombie & Fitch
Brooks Brothers
Gap Inc. (Gap, Banana Republic, Old Navy)
J. Crew
L.L. Bean
Men’s Wearhouse and Jos A. Bank
Issues and opportunities for specialty stores
Mass merchandisers
Kmart
Target
Walmart
Issues and opportunities for mass merchandisers
Sporting goods/outdoor stores
Dick’s Sporting Goods
REI
Issues and opportunities for sporting goods/outdoor stores
Online-only retailers
Amazon.com
Issues and opportunities for online-only retailer

Innovations and Innovators
PS Dept makes shopping easy via app
East Dane
Figure 19: East Dane screen shot, April 2014
Pharrell Williams for Uniqlo
Figure 20: Pharrell for Uniqlo collaboration, April 2014

Marketing Strategies
Overview of the brand landscape
Theme: Celebrity influence and exclusivity
Figure 21: Macy’s, “Suiting up with Herm Edwards for Alfani at Macy\'s, March 2014
Figure 22: Macy’s, “Greg Norman For Tasso Elba at Macy\'s,” March 2014
Figure 23: Gap holiday email, December 2013
Theme: Promotions and special offers
Figure 24: Banana Republic email ad, December 2013
Figure 25: Banana Republic email ad, April 2014
Figure 26: Gap email ad, December 2013
Figure 27: Sears email ad, December 2013
Figure 28: Nordstrom rack email ad, April 2014
Figure 29: Old Navy email ad, April 2014
Theme: Connecting with customers
Figure 30: Screen shot of Nordstrom “men’s shop daily blog,” April 2014
Figure 31: Banana Republic email ad, April 2014

Women’s Purchases of Men’s Clothing
Key points
More than half of women shop for their male spouse/significant other
Figure 32: Men\'s clothing purchases by females, February 2014
Older women least likely to buy for men
Figure 33: Men\'s clothing purchases by females, by age, February 2014
Lower-income women least likely to buy clothing for men
Figure 34: Men\'s clothing purchases by females, by household income, February 2014

Women’s Reasons for Purchasing Men’s Clothing
Key points
Nearly half of women who buy men’s clothing are purchasing as a gift
Figure 35: Women\'s reasons for buying men\'s clothing, February 2014
Older women buying to replace old/worn-out items
Figure 36: Women\'s reasons for buying men\'s clothing, by age, February 2014
Gift giving common across women of all income levels
Figure 37: Women\'s reasons for buying men\'s clothing, by household income, February 2014

How Men’s Clothing is Acquired
Key points
Most men select and purchase their own clothing
Figure 38: How men\'s clothing was acquired, February 2014
Younger men likely shopping with others
Figure 39: How men\'s clothing was acquired, by age, February 2014
Men with higher incomes most likely to have purchased new clothing
Figure 40: How men\'s clothing was acquired, by household income, February 2014

Who Shops for and Influences Men’s Clothing Purchases
Key points
Four in 10 married men are influenced by spouse/partner
Figure 41: Who shops for and influences men\'s clothing purchases, February 2014
25-34 year-old men most influenced by others when shopping for clothes
Figure 42: Who shops for and influences men\'s clothing purchases, by age, February 2014
Spouse/significant others influence and purchase men’s clothing
Figure 43: Who shops for and influences men\'s clothing purchases, by household income, February 2014

Men’s Clothing Purchases
Key points
T-shirts and jeans most acquired men’s clothing items
Figure 44: Clothing bought for self, February 2014
Incidence of dress and casual clothes decreases as age increases
Figure 45: Clothing bought for self – dress clothes, by age, February 2014
Figure 46: Clothing bought for self – casual clothes, by age, February 2014
Higher-income men more likely to buy dress clothes
Figure 47: Clothing bought for self – dress clothes, by household income, February 2014
Figure 48: Clothing bought for self – casual clothes, by household income, February 2014

Retailers Shopped for Men’s Clothing
Key points
In-store shopping more common than online for men’s clothing
Figure 49: Retailers shopped for men’s clothing, February 2014
Older men least likely to shop at upscale department and specialty stores
Figure 50: Retailers shopped in-store, by age, February 2014
Middle-income men shop across a variety of retailers
Figure 51: Retailers shopped in-store, by household income, February 2014

Men’s Reasons for Buying Clothing
Key points
Most men buy clothing to replace old/worn-out items
Figure 52: Men\'s reasons for buying clothing, February 2014
Younger men buying for special occasions, new jobs
Figure 53: Men\'s reasons for buying clothing, by age, February 2014
Higher-income men influenced by price
Figure 54: Men\'s reasons for buying clothing, by household income, February 2014

Attitudes toward Men’s Clothing
Key points
Most men loyal to retailers, dress for comfort
Shopping behaviors
Figure 55: Men\'s shopping behaviors, February 2014
Attitudes toward style
Figure 56: Men\'s attitudes toward clothing and style, February 2014
Sources of ideas/inspiration
Figure 57: Where men get ideas/inspiration about clothing and style, February 2014
Younger men more engaged in clothes shopping compared to older men
Figure 58: Men\'s attitudes toward clothing and style, by age, February 2014
Regardless of household income level, men dress for comfort
Figure 59: Men\'s attitudes toward clothing and style, by household income, February 2014
18-24 year-old men likely to be trendsetters
Figure 60: Men\'s attitudes/opinions about apparel, by age, November 2012-December 2013

Innovations/Improvements Desired When Shopping for Men’s Clothing
Key points
Men seek styles they like, ease of finding merchandise
Figure 61: Innovations/Improvements desired when shopping for men\'s clothing, February 2014
Younger men more likely than older men to be positively influenced
Figure 62: Innovations/Improvements desired when shopping for men\'s clothing, by age, February 2014
Finding styles they like would appeal to men of all income levels
Figure 63: Innovations/Improvements desired when shopping for men\'s clothing, by household income, February 2014

Race and Hispanic Origin
Key points
Hispanic women likely to buy for spouse/significant other and children
Figure 64: Women’s purchases of men’s clothing, by race/Hispanic origin, February 2014
Hispanic women are likely to buy men’s clothing on sale
Figure 65: Women\'s reasons for buying men\'s clothing, by race/Hispanic origin, February 2014
Nearly three quarters or more of men shop for clothing for themselves
Figure 66: How men\'s clothing was acquired, by race/Hispanic origin, February 2014
Hispanic men are more likely than non-Hispanics to have others shop for them
Figure 67: Who shops for and influences men\'s clothing purchases, by race/Hispanic origin, February 2014
Hispanic men shopping across a variety of retail channels
Figure 68: Retailers shopped in-store, by race/Hispanic origin, February 2014
Non-Hispanics buy clothing to replace old/worn-out items
Figure 69: Men\'s reasons for buying clothing, by race/Hispanic origin, February 2014
Hispanic men shop at more stores, interested in style
Figure 70: Men\'s attitudes toward clothing and style, by race/Hispanic origin, February 2014
Blacks and Hispanics seek fashion over comfort
Figure 71: Men\'s attitudes/opinions about apparel, by race/Hispanic origin, November 2012-December 2013
Hispanics seek more in-store services
Figure 72: Innovations/Improvements desired when shopping for men\'s clothing, by race/Hispanic origin, February 2014

Appendix – Other Useful Consumer Tables
Women’s purchases of men’s clothing
Figure 73: Men\'s clothing purchases by females, by marital/relationship status, February 2014
Figure 74: Men\'s clothing purchases by females, by household size, February 2014
Figure 75: Men\'s clothing purchases by females, by generations, February 2014
Women’s reasons for purchasing men’s clothing
Figure 76: Women\'s reasons for buying men\'s clothing, by marital/relationship status, February 2014
Figure 77: Women\'s reasons for buying men\'s clothing, by household size, February 2014
Figure 78: Women\'s reasons for buying men\'s clothing, by generations, February 2014
How men’s clothing is acquired
Figure 79: How men\'s clothing was acquired, by marital/relationship status, February 2014
Figure 80: How men\'s clothing was acquired, by household size, February 2014
Figure 81: How men\'s clothing was acquired, by generations, February 2014
Who shops for and influences men’s clothing purchases
Figure 82: Who shops for and influences men\'s clothing purchases, by marital/relationship status, February 2014
Figure 83: Who shops for and influences men\'s clothing purchases, by household size, February 2014
Figure 84: Who shops for and influences men\'s clothing purchases, by presence of children in household, February 2014
Figure 85: Who shops for and influences men\'s clothing purchases, by employment, February 2014
Figure 86: Who shops for and influences men\'s clothing purchases, by generations, February 2014
Retailers shopped for men’s clothing – in-store
Figure 87: Retailers shopped in-store, by marital/relationship status, February 2014
Figure 88: Retailers shopped in-store, by household size, February 2014
Figure 89: Retailers shopped in-store, by presence of children in household, February 2014
Figure 90: Retailers shopped in-store, by employment, February 2014
Figure 91: Retailers shopped in-store, by generations, February 2014
Retailers shopped for men’s clothing – online
Figure 92: Retailers shopped online, by age, February 2014
Figure 93: Retailers shopped online, by household income, February 2014
Figure 94: Retailers shopped online, by race/Hispanic origin, February 2014
Figure 95: Retailers shopped online, by marital/relationship status, February 2014
Figure 96: Retailers shopped online, by household size, February 2014
Figure 97: Retailers shopped online by presence of children in household, February 2014
Figure 98: Retailers shopped online, by employment, February 2014
Figure 99: Retailers shopped online, by generations, February 2014
Men’s reasons for buying clothing
Figure 100: Men\'s reasons for buying clothing, by marital/relationship status, February 2014
Figure 101: Men\'s reasons for buying clothing, by household size, February 2014
Figure 102: Men\'s reasons for buying clothing, by presence of children in household, February 2014
Figure 103: Men\'s reasons for buying clothing, by employment, February 2014
Figure 104: Men\'s reasons for buying clothing, by generations, February 2014
Attitudes toward men’s clothing
Figure 105: Men\'s attitudes toward clothing and style, by marital/relationship status, February 2014
Figure 106: Men\'s attitudes toward clothing and style, by household size, February 2014
Figure 107: Men\'s attitudes toward clothing and style, by presence of children in household, February 2014
Figure 108: Men\'s attitudes toward clothing and style, by employment, February 2014
Figure 109: Men\'s attitudes toward clothing and style, by generations, February 2014
Figure 110: Men\'s attitudes/opinions about apparel, by household income, November 2012-December 2013
Figure 111: Men\'s attitudes/opinions about apparel, by marital status, November 2012-December 2013
Innovations/improvements desired when shopping for men’s clothing
Figure 112: Innovations/Improvements desired when shopping for men\'s clothing, by marital/relationship status, February 2014
Figure 113: Innovations/Improvements desired when shopping for men\'s clothing, by household size, February 2014
Figure 114: Innovations/Improvements desired when shopping for men\'s clothing, by presence of children in household, February 2014
Figure 115: Innovations/Improvements desired when shopping for men\'s clothing, by employment, February 2014
Figure 116: Innovations/Improvements desired when shopping for men\'s clothing, by generations, February 2014

Appendix – Trade Associations

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