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Mass Affluents in Hong Kong: Attitudes

Published By :

Verdict Financial

Published Date : Mar 2016

Category :

Banking

No. of Pages : 19 Pages

Mass affluent populations around the world are growing in size, making them an increasingly important segment for financial providers. These consumers possess more financial products than average, maintain higher levels of savings and investments, and are more likely to use added-value services. This makes them an attractive and profitable segment to target.

Key Findings

  • Mass affluents in Hong Kong hold more products than average, and are significantly more likely to own investments and insurance products than the general population. Providers should consider offering robot-advice investment tools to cost-effectively service their needs.
  • Mass affluents are far more likely to be saving in order to fund a future financial investment. Banks can cater for this by allowing easy switching of funds between deposit and equity accounts and providing customers with a single view of all their holdings across different asset classes.
  • Mass affluents are relatively skeptical about the benefits of money management and account aggregation services. They are less likely than the general population to view them as being helpful, and more likely to be concerned about the security implications of handing over account details to a third party.

Synopsis

Verdict Financial

Table of Contents

Overall Attitudes
Product Preferences
Entrants and Technology
Financial Management

List of Table

NA

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