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Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Banking Industry 2012-2013: Survey Intelligence

Published By :

Timetric

Published Date : Sep 2012

Category :

Banking

No. of Pages : 64 Pages


Synopsis

  • This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
  • The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Middle East and Africa
  • The report covers data and analysis on global banking industry marketing spend activity and marketing and sales behaviors and strategies in 2013
  • Key topics covered include annual marketing budget, planned change in marketing expenditure, future investment in media channels, key marketing objectives, key marketing initiatives: budget allocation, essential amendments to marketing activities in 20122013 and critical success factors for choosing a marketing agency

Summary

Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Global Banking Industry 20122013: Survey Intelligence is a new report by Timetric and VRL that extensively analyzes how marketing spend activity and sales behaviors strategies are set to change in 20122013. This report provides information on the current size of marketing and advertising budgets of global banks and views into how spending by financial institutions will change, providing an insight into marketing behavior. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions and business priorities. The report also provides access to information categorized by company type and region.

Scope

The report features the opinions of global banking industry respondents related to the following:

  • Annual marketing budgets and change in marketing expenditure
  • Future spending outlook on media channels
  • Marketing agency selection criteria

Reasons To Buy
  • Benchmark your sales and marketing spend with industry peers to effectively determine strategy
  • Identify the specific marketing approaches your competitors are using to win business

Key Highlights

NA
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents

2 Global Banking Industry Marketing Spend Activity
2.1 Annual Marketing Budget
2.1.1 Annual marketing budgets by company type
2.1.2 Annual marketing budgets by company turnover
2.1.3 Annual marketing budgets by region
2.2 Planned Change in Marketing Expenditure
2.2.1 Planned change in marketing expenditure by company type
2.2.2 Planned change in marketing expenditure by company turnover
2.2.3 Planned change in marketing expenditure by region
2.3 Future Investment in Media Channels
2.3.1 Future investment in media channels by company type
2.3.2 Future investment in media channels by company turnover
2.3.3 Future investment in media channels by region

3 Marketing and Sales Behaviors and Strategies in 2013
3.1 Key Marketing Objectives
3.1.1 Key marketing objectives by company type
3.1.2 Key marketing objectives by company turnover
3.1.3 Key marketing objectives by region
3.2 Key Marketing Initiatives: Budget Allocation
3.2.1 Key marketing initiatives: budget allocation by banks
3.2.2 Key marketing initiatives: budget allocation by other financial institutions
3.3 Essential Amendments to Marketing Activities in 2012–2013
3.3.1 Amendments to marketing activities by company type
3.3.2 Amendments to marketing activities by company turnover
3.3.3 Amendments to marketing activities by region
3.4 Critical Success Factors for Choosing a Marketing Agency
3.4.1 Critical success factors by company type
3.4.2 Critical success factors by company turnover
3.4.3 Critical success factors by region

4 Appendix
4.1 Survey Results – Closed Questions
4.2 Methodology
4.3 Contact Us
4.4 About Timetric
4.5 About VRL Financial News
4.6 Disclaimer

List of Table


Table 1: Global Banking Industry Survey Respondents by Company Type, 2012
Table 2: Global Banking Industry Respondents by Job Role (%), 2012
Table 3: Global Banking Industry Respondents by Company Turnover (%), 2012
Table 4: Annual Marketing Budgets by Company Type in the Global Banking Industry (%), 2012
Table 5: Annual Marketing Budgets by Company Turnover in the Global Banking Industry (%), 2012
Table 6: Annual Marketing Budgets by Region in the Global Banking Industry (%), 2012
Table 7: Expected Change in Marketing Expenditure by Company Type in the Global Banking Industry (%), 20122013
Table 8: Expected Change in Marketing Expenditure by Company Turnover in the Global Banking Industry (%), 20122013
Table 9: Expected Change in Marketing Expenditure by Region in the Global Banking Industry (%), 20122013
Table 10: Future Investment by Media Channels by Banks in the Global Banking Industry (%), 20122013
Table 11: Future Investment by Media Channels by Other Financial Institutions in the Global Banking Industry (%), 20122013
Table 12: Key Marketing Objectives for Banks in the Global Banking Industry (%), 20122013
Table 13: Key Marketing Objectives for Other Financial Institutions in the Global Banking Industry (%), 20122013
Table 14: Key Marketing Initiatives: Budget Allocation by Banks in the Global Banking Industry (%), 2012
Table 15: Key Marketing Initiatives: Budget Allocation by Other Financial Institutions in the Global Banking Industry (%), 2012
Table 16: Amendments to Marketing Activities by Company Type in the Global Banking Industry (%), 20122013
Table 17: Amendments to Marketing Activities by Company Turnover in the Global Banking Industry (%), 20122013
Table 18: Amendments to Marketing Activities by Region in the Global Banking Industry (%), 20122013
Table 19: Critical Success Factors by Company Type in the Global Banking Industry (%), 2012
Table 20: Critical Success Factors by Company Turnover in the Global Banking Industry (%), 2012
Table 21: Critical Success Factors by Region in the Global Banking Industry (%), 2012
Table 22: Survey Results: Closed Questions

List of Chart


Figure 1: Annual Marketing Budgets by Company Type in the Global Banking Industry (%), 2012
Figure 2: Annual Marketing Budgets by Company Turnover in the Global Banking Industry (%), 2012
Figure 3: Annual Marketing Budgets by Region in the Global Banking Industry (%), 2012
Figure 4: Expected Change in Marketing Expenditure by Company Type in the Global Banking Industry (%), 20122013
Figure 5: Expected Change in Marketing Expenditure by Company Turnover in the Global Banking Industry (%), 20122013
Figure 6: Expected Change in Marketing Expenditure by Region in the Global Banking Industry (%), 20122013
Figure 7: Future Investment by Media Channels by Banks in the Global Banking Industry (%), 20122013
Figure 8: Future Investment by Media Channels by Other Financial Institutions in the Global Banking Industry (%), 20122013
Figure 9: Future Investment in Media Channels by Company Turnover in the Global Banking Industry (% Increase Responses), 20122013
Figure 10: Future Investment in Media Channels by Region in the Global Banking Industry (% Increase Responses), 20122013
Figure 11: Key Marketing Objectives for Banks in the Global Banking Industry (%), 20122013
Figure 12: Key Marketing Objectives for Other Financial Institutions in the Global Banking Industry (%), 2012
Figure 13: Key Marketing Objectives by Company Turnover in the Global Banking Industry (% Very Important Responses), 20122013
Figure 14: Key Marketing Objectives by Company Turnover in the Global Banking Industry (% Very Important Responses), 2012
Figure 15: Key Marketing Initiatives: Budget Allocation by Banks in the Global Banking Industry (%), 2012
Figure 16: Key Marketing Initiatives: Budget Allocation by Other Financial Institutions in the Global Banking Industry (%), 2012
Figure 17: Amendments to Marketing Activities by Company Type in the Global Banking Industry (%), 20122013
Figure 18: Critical Success Factors by Company Type (%), 2012
Figure 19: Critical Success Factors by Company Turnover in the Global Banking Industry (%), 2012
Figure 20: Critical Success Factors by Region in the Global Banking Industry (%), 2012

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