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Marketing Spend Activity in the Global Banking Industry 2012-2013: Survey Brief

Published By :

Timetric

Published Date : Sep 2012

Category :

Banking

No. of Pages : 44 Pages


Synopsis

  • This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
  • The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Middle East and Africa
  • The report covers data and analysis on global banking industry marketing spend activity
  • Key topics covered include annual marketing budget, planned change in marketing expenditure and future investment in media channels

Summary

Marketing Spend Activity in the Global Banking Industry 20122013: Survey Brief is a new report by Timetric and VRL that extensively analyzes how spending activities in the global banking industry are set to change in 20122013. The report also identifies annual marketing budget, planned change in marketing expenditure and future investment in media channels. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions and business priorities. The report also provides access to information categorized by company type and region.

Scope

The report features the opinions of global banking industry respondents related to the following:

  • Annual marketing budget
  • Planned change in marketing expenditure
  • Future investment in media channels

Reasons To Buy

  • Reveals the current size of marketing and advertising budgets of banks and other financial institutions, and predicts how expenditure on marketing will change over the next 12 months

Key Highlights

NA
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents

2 Global Banking Industry Marketing Spend Activity
2.1 Annual Marketing Budget
2.1.1 Annual marketing budgets by company type
2.1.2 Annual marketing budgets by company turnover
2.1.3 Annual marketing budgets by region
2.2 Planned Change in Marketing Expenditure
2.2.1 Planned change in marketing expenditure by company type
2.2.2 Planned change in marketing expenditure by company turnover
2.2.3 Planned change in marketing expenditure by region
2.3 Future Investment in Media Channels
2.3.1 Future investment in media channels by company type
2.3.2 Future investment in media channels by company turnover
2.3.3 Future investment in media channels by region

3 Appendix
3.1 Survey Results Closed Questions
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 About VRL Financial News
3.6 Disclaimer

List of Table


Table 1: Global Banking Industry Survey Respondents by Company Type, 2012
Table 2: Global Banking Industry Respondents by Job Role (%), 2012
Table 3: Global Banking Industry Respondents by Company Turnover (%), 2012
Table 4: Annual Marketing Budgets by Company Type in the Global Banking Industry (%), 2012
Table 5: Annual Marketing Budgets by Company Turnover in the Global Banking Industry (%), 2012
Table 6: Annual Marketing Budgets by Region in the Global Banking Industry (%), 2012
Table 7: Expected Change in Marketing Expenditure by Company Type in the Global Banking Industry (%), 20122013
Table 8: Expected Change in Marketing Expenditure by Company Turnover in the Global Banking Industry (%), 20122013
Table 9: Expected Change in Marketing Expenditure by Region in the Global Banking Industry (%), 20122013
Table 10: Future Investment by Media Channels by Banks in the Global Banking Industry (%), 20122013
Table 11: Future Investment by Media Channels by Other Financial Institutions in the Global Banking Industry (%), 20122013
Table 12: Survey Results: Closed Questions

List of Chart


Figure 1: Annual Marketing Budgets by Company Type in the Global Banking Industry (%), 2012
Figure 2: Annual Marketing Budgets by Company Turnover in the Global Banking Industry (%), 2012
Figure 3: Annual Marketing Budgets by Region in the Global Banking Industry (%), 2012
Figure 4: Expected Change in Marketing Expenditure by Company Type in the Global Banking Industry (%), 20122013
Figure 5: Expected Change in Marketing Expenditure by Company Turnover in the Global Banking Industry (%), 20122013
Figure 6: Expected Change in Marketing Expenditure by Region in the Global Banking Industry (%), 20122013
Figure 7: Future Investment by Media Channels by Banks in the Global Banking Industry (%), 20122013
Figure 8: Future Investment by Media Channels by Other Financial Institutions in the Global Banking Industry (%), 20122013
Figure 9: Future Investment in Media Channels by Company Turnover in the Global Banking Industry (% Increase Responses), 20122013
Figure 10: Future Investment in Media Channels by Region in the Global Banking Industry (% Increase Responses), 20122013

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