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Marketing, Sales Behaviors and Strategies in 2012-2013 in the Global Banking Industry: Survey Brief

Published By :

Timetric

Published Date : Sep 2012

Category :

Advertising and Marketing

No. of Pages : 46 Pages


Synopsis

  • This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
  • The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Middle East and Africa
  • The report covers data and analysis on marketing and sales behaviors and strategies in 2013
  • Key topics covered include key marketing objectives, key marketing initiatives: budget allocation, essential amendments to marketing activities in 20122013 and critical success factors for choosing a marketing agency

Summary

Marketing, Sales Behaviors and Strategies in 20122013 in the Global Banking Industry: Survey Brief is a new report by Timetric and VRL that extensively analyzes how business planning of banks are set to change in 20122013. The report also identifies key marketing objectives, key marketing initiatives: budget allocation, essential amendments to marketing activities in 20122013 and critical success factors for choosing a marketing agency. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions and business priorities. The report also provides access to information categorized by company type and region.

Scope

The report features the opinions of global banking industry respondents related to the following:

  • Key marketing objectives
  • Key marketing initiatives budget allocation
  • Essential amendments to marketing activities in 20122013
  • Critical success factors for choosing a marketing agency

Reasons To Buy
  • Identifies the key marketing aims and strategies companies will be adopting to address the current market conditions

Key Highlights

NA
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents

2 Marketing and Sales Behaviors and Strategies in 2013
2.1 Key Marketing Objectives
2.1.1 Key marketing objectives by company type
2.1.2 Key marketing objectives by company turnover
2.1.3 Key marketing objectives by region
2.2 Key Marketing Initiatives: Budget Allocation
2.2.1 Key marketing initiatives: budget allocation by banks
2.2.2 Key marketing initiatives: budget allocation by other financial institutions
2.3 Essential Amendments to Marketing Activities in 20122013
2.3.1 Amendments to marketing activities by company type
2.3.2 Amendments to marketing activities by company turnover
2.3.3 Amendments to marketing activities by region
2.4 Critical Success Factors for Choosing a Marketing Agency
2.4.1 Critical success factors by company type
2.4.2 Critical success factors by company turnover
2.4.3 Critical success factors by region

3 Appendix
3.1 Survey Results Closed Questions
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 About VRL Financial News
3.6 Disclaimer

List of Table


Table 1: Global Banking Industry Survey Respondents by Company Type, 2012
Table 2: Global Banking Industry Respondents by Job Role (%), 2012
Table 3: Global Banking Industry Respondents by Company Turnover (%), 2012
Table 4: Key Marketing Objectives for Banks in the Global Banking Industry (%), 2012–2013
Table 5: Key Marketing Objectives for Other Financial Institutions in the Global Banking Industry (%), 2012–2013
Table 6: Key Marketing Initiatives: Budget Allocation by Banks in the Global Banking Industry (%), 2012
Table 7: Key Marketing Initiatives: Budget Allocation by Other Financial Institutions in the Global Banking Industry (%), 2012
Table 8: Amendments to Marketing Activities by Company Type in the Global Banking Industry (%), 2012–2013
Table 9: Amendments to Marketing Activities by Company Turnover in the Global Banking Industry (%), 2012–2013
Table 10: Amendments to Marketing Activities by Region in the Global Banking Industry (%), 2012–2013
Table 11: Critical Success Factors by Company Type in the Global Banking Industry (%), 2012
Table 12: Critical Success Factors by Company Turnover in the Global Banking Industry (%), 2012
Table 13: Critical Success Factors by Region in the Global Banking Industry (%), 2012
Table 14: Survey Results: Closed Questions

List of Chart


Figure 1: Key Marketing Objectives for Banks in the Global Banking Industry (%), 20122013
Figure 2: Key Marketing Objectives for Other Financial Institutions in the Global Banking Industry (%), 2012
Figure 3: Key Marketing Objectives by Company Turnover in the Global Banking Industry (% Very Important Responses), 20122013
Figure 4: Key Marketing Objectives by Company Turnover in the Global Banking Industry (% Very Important Responses), 2012
Figure 5: Key Marketing Initiatives: Budget Allocation by Banks in the Global Banking Industry (%), 2012
Figure 6: Key Marketing Initiatives: Budget Allocation by Other Financial Institutions in the Global Banking Industry (%), 2012
Figure 7: Amendments to Marketing Activities by Company Type in the Global Banking Industry (%), 20122013
Figure 8: Critical Success Factors by Company Type (%), 2012
Figure 9: Critical Success Factors by Company Turnover in the Global Banking Industry (%), 2012
Figure 10: Critical Success Factors by Region in the Global Banking Industry (%), 2012

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