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Marketing and Sales Behaviors and Strategies in the Beverage Industry - 2012-2013: Survey Brief

Published By :

Canadean

Published Date : Jul 2012

Category :

Beverages

No. of Pages : 49 Pages


Analysis of opinions drawn from leading beverage industry executives. The report identifies and analyzes the key marketing and sales strategies companies will be adopting to deal with market conditions in 2012-2013.

Summary

This report is the result of an extensive survey drawn from Canadeans exclusive panel of leading beverage industry executives. It analyzes the changing marketing behaviour and strategies of the companies in the beverage industry. The report also identifies the most significant strategies that beverage industry suppliers plan to implement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope

  • The opinions and forward looking statements of 144 industry executives have been captured in our in-depth survey, of which 29% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by Canadean accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • This report covers data and analysis on supplier expenditure, sales and marketing and industry developments.
  • The report provides insights into the marketing needs of beverage industry suppliers and how they are looking to develop their marketing and sales strategies in the future.
  • The report examines current practices and provides future expectations for the industry over the next 12-24 months.

ReasonsToBuy

  • This report will help you to drive revenues by understanding future product investment areas and growth regions.
  • This report will help you to formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spend in the future.
  • This report will help you to better promote your business by aligning your capabilities and business practices with your customers changing needs.
  • This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
  • This report will help you to predict how the industry will grow, consolidate and where it will stagnate.
  • This report will help you to uncover the business outlook, key challenges and opportunities identified by suppliers.
Table of Content

1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Global Beverage Industry: Marketing and Sales Behaviors in 2012-2013
2.1 Global Beverage Industry: Key Marketing Aims of Suppliers for 2012-2013
2.1.1 Key marketing aims by region
2.1.2 Key marketing aims by company turnover
2.1.3 Key marketing aims by revenue growth expectations
2.2 Global Beverage Industry: Essential Amendments to Marketing Activities
2.2.1 Amendments to marketing activities by region
2.2.2 Amendments to marketing activities by company turnover
2.3 Global Beverage Industry: Use of New Media for Business Prospects
2.3.1 Use of new media by region
2.3.2 Use of new media by company turnover
2.4 Global Beverage Industry: Critical Success Factors for Choosing a Marketing Agency
2.4.1 Critical success factors by region
2.4.2 Critical success factors by company turnover

3 Appendix
3.1 Global Beverage Industry Survey Results - Closed Questions
3.2 About Canadean
3.3 Disclaimer

List of Table


Table 1: Total Global Beverage Manufacturers' Industry Survey Respondents, 2012
Table 2: Global Beverage Manufacturers Industry Respondents by Job Role (%), 2012
Table 3: Global Beverage Manufacturers' Industry Respondents by Region (%), 2012
Table 4: Global Beverage Manufacturers' Industry Respondents by Company Turnover (%), 2012
Table 5: Global Beverage Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Beverage Industry Supplier Respondents by Region (%), 2012
Table 7: Global Beverage Industry Supplier Respondents by Company Turnover (%), 2012
Table 8: Key Marketing Aims: Global Beverage Industry Suppliers (%), 2012
Table 9: Global Beverage Industry: Key Marketing Aims by Revenue Growth Expectations (%), 2012
Table 10: Amendments to Marketing Activities: Global Beverage Industry Suppliers (%), 2012
Table 11: Global Beverage Industry: Amendments to Marketing Activities by Region (%), 2012
Table 12: Global Beverage Industry: Amendments to Marketing Activities by Turnover (%), 2012
Table 13: Use of New Media: Global Beverage Industry Suppliers (%), 2012
Table 14: Global Beverage Industry: Use of New Media by Region (%), 2012
Table 15: Global Beverage Industry: Use of New Media by Company Turnover (%), 2012
Table 16: Critical Success Factors: Global Beverage Industry Suppliers (% ), 2012
Table 17: Global Beverage Industry: Critical Success Factors by Region (%), 2012
Table 18: Global Beverage Industry: Critical Success Factors by Turnover (%), 2012
Table 19: Global Beverage Industry Survey Results - Closed Questions

List of Chart


Figure 1: Key Marketing Aims: Global Beverage Industry Suppliers (%), 2012
Figure 2: Global Beverage Industry: Key Marketing Aims by Region (%), 2012
Figure 3: Global Beverage Industry: Key Marketing Aims by Company Turnover (%), 2012
Figure 4: Global Beverage Industry: Key Marketing Aims by Revenue Growth Expectations (%), 2012
Figure 5: Amendments to Marketing Activities: Global Beverage Industry Suppliers (%), 2012
Figure 6: Global Beverage Industry: Amendments to Marketing Activities by Region (%), 2012
Figure 7: Global Beverage Industry: Amendments to Marketing Activities by Turnover (%), 2012
Figure 8: Use of New Media: Global Beverage Industry Suppliers (%), 2012
Figure 9: Global Beverage Industry: Use of New Media by Region (%), 2012
Figure 10: Global Beverage Industry: Use of New Media by Company Turnover (%), 2012
Figure 11: Critical Success Factors: Global Beverage Industry Suppliers (% ), 2012
Figure 12: Global Beverage Industry: Critical Success Factors by Region (%), 2012
Figure 13: Global Beverage Industry: Critical Success Factors by Turnover (%), 2012

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