This report brings together consumer insight and market data to provide a comprehensive brief of Irelands Fish & Seafood sector. This allows for the rapid identification of key growth opportunities across major Fish & Seafood categories and their packaging.
- Irelands Fish & Seafood market has remained stagnant because of weak demand, resulting from economic recession
- Fresh Fish & Seafood (Counter) is the most valuable category, while Dried Fish & Seafood will register the highest growth
- Hypermarkets & Supermarkets are the leading retailers of Fish & Seafood products in Ireland, offering a wide variety of products and attractive discounts
- Private label penetration is moderate in the Irish Fish & Seafood sector and is expected to grow, driven by large retailers
- The lower price and benefits of Fish & Seafood consumption compared to meat will sustain growth in the market in Ireland
The economic downturn during 20082013 has resulted in a decline in Fish & Seafood consumption in Ireland, which is expected to partially recover during 20132018. Better Value for Money and Changing Age Structures are the leading factors influencing Fish & Seafood consumption in Ireland. New investment, industrial scale-up, and innovative packaging are expected to drive growth of the Irish Fish & Seafood market.
This overview of the consumer and market dynamics of the Irish Fish & Seafood sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
Table of Contents
Macro economic analysis
Overview Consumption habits
Overall value- volume analysis
Value- volume analysis by categories
Market share analysis
Private label vs national brand penetration
Key distribution formats by categories
Key packaging material and type
Top packing closures and outers
Leading Players with Market Share
Data Appendix & Summary Methodology
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