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Market Analysis and Development Prospect of Imported Wine Industry in China 2015-2020

Published By :

ASKCI Consulting Co., Ltd.

Published Date : Jul 2015

Category :

Alcoholic Beverages

No. of Pages : N/A


With the continuous improvement of people's living standard, Wine’s health and health care function also gradually known by people. In 2008-2014, the imported volume of wine was increased year by year, with a CAGR of 14.23%. In 2014, China’s imported wine volume reached 384 million liters, increasing 1.99% YoY.

In China, wine production areas are mainly concentrated in Shandong Province, Henan Province and Jilin Province, which accounting for about 33.79%, 14.45% and 14.26% of China’s total output respectively. 

In this report, AskCI analyzes the import situation of wine, production situation of China’s wine industry, market situation, as well as make scientific prediction on the future development imported wine industry.

EXECUTIVE SUMMARY

DEFINITION AND METHODOLOGY

I INVESTMENT ENVIRONMENT OF CHINA’S WINE INDUSTRY
I-1 Policy Environment
I-2 Information Technology Environment
I-3 E-commerce Situation of China’s Wine Industry
I-4 Logistics Situation of China’s Wine Industry

II OPERATION AND MARKET ANALYSIS OF CHINA’S WINE INDUSTRY
II-1 Introduction of Oversea Main Wine Production Areas
II-1.1 Argentina
II-1.2 Australia
II-1.3 Chile
II-1.4 Canada
II-1.5 France
II-1.6 Germany
II-2 Introduction of China’s Main Wine Production Areas
II-3 Development Analysis of China’s Wine Industry
II-3.1 Number of Producers
II-3.2 Sales Scale
II-3.3 Profit Scale
II-4 Production and Retail Scale Analysis of China’s Wine

III IMPORT AND EXPORT ANALYSIS OF CHINA’S WINE
III-1 Import Analysis
III-2 Export Analysis

IV ANALYSIS OF IMPORTED WINE’S BRAND OPERATION AND MARKETING
IV-1 Brand Operation Pattern
IV-2 Sales Channel Management
IV-3 Analysis of Retail Marketing Strategy

V ANALYSIS E-COMMERCE OPERATION PATTERN OF IMPORTED WINE IN CHINA
V-1 Operation Status
V-2 Restraining Factor
V-3 Trend of O2O

VI RISK ANALYSIS OF IMPORTED WINE INDUSTRY IN CHINA

VII CONCLUSION AND RECOMMENDATION 

List of Table

Tables 1 Retail volume of wine in China, 2008-2014
Tables 2 Retail value of wine in China, 2008-2014
Tables 3 Number trend of wine manufacturers in China, 2012-2015

List of Chart

Figure 1 Map of wine production areas in Argentina
Figure 2 Map of wine production areas in Australia
Figure 2 Map of wine production areas in Chile

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