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LTE Business Models - Best Practices in Network Deployment, Positioning and Service Pricing

Pyramid Research
Published Date » 2014-07-11
No. Of Pages » 92
 Built around five detailed country case studies of markets where LTE networks have been launched, LTE Business Models: Best Practices in Network Deployment, Positioning and Service Pricing to Maximize Market Opportunity, a new Report by Pyramid Research, examines LTE spectrum allocation and availability, network deployment considerations, product and pricing strategies and LTE adoption trends as well as drivers for market growth. Highlighting what works and what doesn’t — based on the experience of commercial operators - this report uncovers the pain points and the keys to success for LTE service providers worldwide. 
   
  Key Findings  
   
 
 
 The availability of spectrum underpins the timing and scale of LTE deployments and operators’ competitive...
Table of Content

Introduction
Report scope and outline
Approach and methodology
Section 1: LTE background and status
4G/LTE technology primer
LTE deployment status
LTE market adoption trends and forecast
Voice over LTE: Technology readiness and operator approaches

Section 2: Analysis
LTE spectrum trends and strategies to improve spectrum availability
Network deployment strategies and best practices
Drivers for LTE adoption and growth
LTE devices and key considerations for service providers
LTE-based services and the role of digital content
Trends in data traffic over LTE
Positioning LTE as a fixed broadband alternative
VoLTE timelines and opportunities for service providers
LTE pricing approaches and best practices
LTE ARPS trends and growth strategies
Market leaders: Go-to-market strategies and best practices
Market challengers: Go-to-market strategies and best practices

Section 3: Analysis of leading and emerging LTE markets
Comparative review of the case study countries
Key takeaways from country case studies
Country case studies
Japan: NTT fails to capitalize on its time-to-market advantage
South Africa: LTE as a fixed-broadband replacement and channel for video content
South Korea: First to market with LTE-Advanced and VoLTE deployments
UK: Challenger MNOs disrupt the market leader’s pricing premium
USA: Largest LTE market in the world, where shared data plans have found success

Appendixes
Companies mentioned
Sources and related research
About Pyramid Research

List of Tables


Report overview
HSPA, LTE and WiMAX comparison
Wireless standards evolution
LTE technology evolution
Number of commercial LTE networks, 2009-2014
LTE commercial networks by frequency band, May 2014
LTE percentage of mobile subscriptions globally
LTE penetration by region, year-end 2013
Examples of spectrum-driven acquisitions
LTE deployment strategies by country, operator position
Quarterly LTE adoption since launch in four markets
Low-cost operator-branded LTE devices
Comparison of service strategies by country
Additional data usage on 4G networks vs 3G networks at five operators
Android smartphone 3G and 4G data consumption globally, Jan 2013 and Dec 2013
LTE impact on fixed broadband
LTE pricing comparison and highlights by country
4G ARPS compared with 3G ARPS at six operators
Blended ARPS in Japan and South Korea, Q2 2012 to Q1 2014
SK Telecom quarterly LTE vs WCDMA data usage, 2011-2013
SK Telecom’s 3G and LTE price plans compared
Market share and ARPS performance of five market leaders
Market share and ARPS performance of eight challengers
Overview of mobile markets in five countries
Key country indicators in Japan, 2013 (year end)
Japan market highlights
Key LTE spectrum in Japan by operator
Population coverage of LTE FDD by operator in Japan, Q1 2011 to Q1 2014
NTT network evolution
Service subscriptions of KDDI and NTT, Q4 2013 and Q1 2014
Net FTTH additions of NTT, 2011-2013
Smartphone sales as percentage of handset sales in Japan, 2012 and 2013
KDDI smartphone plans
LTE and smartphone penetration in four countries, Q1 2014
Mobile, smartphone and LTE subscriptions in Japan, Q1 2011 to Q1 2014
3G and 4G data consumption in Japan, Jan 2013 and Dec 2013
Blended ARPS by operator in Japan, Q1 2011 to Q1 2014
Change in subscription market shares in Japan, Q1 2011 to Q1 2014
Key country indicators in South Africa, 2013 (year end)
South Africa market highlights
Number of Vodacom base stations in Gauteng by technology, 2014 and 2015
MTN South Africa coverage by network generation, year-end 2012 and 2013
MTN coverage by network generation in select African countries, year-end 2013
Telkom South Africa fixed broadband packages
Prices of 5Mbps broadband at Neotel and Telkom in South Africa
Mobile, smartphone and LTE subscriptions in South Africa, Q1 2013 to Q1 2014
Mobile subscription breakdown by network generation and use, Q1 2014
Data devices on Vodacom network, Q1 2012 to Q1 2014
Change in market shares in South Africa, Q1 2013 to Q1 2014
Key country indicators in South Korea, 2013 (year end)
South Korea market highlights
KT Telecom LTE lag behind SK Telecom and LGU+
LTE spectrum by operator in South Korea
LTE operator services in South Korea
Fixed broadband net additions in South Korea, 2010-2013
LGU+ fixed broadband subscriptions: 100Mbps vs total, 2011-2013
LTE subscriptions using VoLTE in South Korea, Q2 2012 to Q4 2013
Evolution of LTE plans in South Korea
Comparison of operator data plans in South Korea
Mobile, smartphone and LTE subscriptions in South Korea, 2010-2014
SK Telecom subscription breakdown by technology, Q1 2014
SK Telecom data usage on LTE and WCDMA, Q4 2011 to Q4 2013
Blended vs LTE ARPS in South Korea, Q2 2013 and Q1 2014
Blended ARPS by operator in South Korea, Q4 2011 to Q4 2013
Changes in subscription market shares, South Korea, 2010 to 2013
Key country indicators in the UK, 2013 (year end)
UK market highlights
LTE coverage by operator in the UK, 2012-2015
Key LTE spectrum holdings of UK operators
LTE content and service details by operator in the UK
Data usage on 4G plans in excess of average 3G usage, Vodafone, Q1 2014
Evolution of LTE plans in the UK
Mobile, smartphone and LTE subscriptions in the UK, 2010-2014
Additional LTE ARPS over 3G ARPS at three operators in the UK, Q1 2014
LTE subscriptions by operator in the UK
Change in retail postpaid ARPS of UK operators, Q1 2013 to Q1 2014
Key country indicators in the United States, 2013 (year end)
US market highlights
LTE coverage by operator in the US, Q1 2012 to Q1 2014
Free personal cloud storage bundles of AT&T and Verizon
Verizon broadband prices compared
US HD voice and VoLTE timeline
Portion of postpaid subscriptions on shared-data plans, Verizon and AT&T, Q1 2012 to Q1 2014
Verizon retail postpaid subscription breakdown by device, Q1 2014
Mobile, smartphone and LTE subscriptions in the US, 2010-2014
Postpaid ARPS by operator in the US, Q1 2011 to Q1 2014
Verizon average revenue per account, Q1 2012 to Q1 2014
Change in retail postpaid subscription market shares among top four US operators, Q1 2012 to Q1 2014

List of Figures

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