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LSR: Burger, Chicken and Seafood Concepts - US - August 2014

Published By :

Mintel

Published Date : Sep 2014

Category :

SeaFood

No. of Pages : 298 Pages

Limited service burger, chicken, and seafood restaurants face stiff competition among themselves and against other concepts. Often competing on price, these concepts rely on core offerings coupled with innovative items to draw attention. These operators have also overhauled their menus to add healthful options and ramped up their usage of technology to remain relevant to consumers.
Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Mintel Menu Insights
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The market
Figure 1: Total US sales and fan chart forecast of limited service restaurants, at current prices, 2009-19
Market drivers
Competitive context
Offerings and marketing
Restaurant usage
Figure 2: LSR burger, chicken, seafood concept usage, June 2014
Consumption place
Figure 3: LSR burger, chicken, seafood consumption place, June 2014
Restaurant deals
Figure 4: LSR burger, chicken, seafood concept deals, June 2014
Restaurant drivers
Figure 5: LSR burger, chicken, seafood concept drivers, June 2014
What we think

Issues and Insights

Core offerings: What consumers are most concerned with at restaurants
The issues
The implications
Healthfulness: How these concepts overcome unhealthy perception
The issues
The implications
Innovation: How these concepts innovate to drive brand excitement
The issues
The implications
Value: How these concepts provide value, while obtaining healthy margins
The issues
The implications
Technology: How these concepts utilize technology to drive loyalty
The issues
The implications

Trend Application

Trend: Patriot Games
Trend: Greenfluencers
Trend: Help Me Help Myself

Market Size and Forecast

Key points
Market size and forecast
Figure 6: Total US sales and forecast of limited service restaurants, at current prices, 2009-19
Figure 7: Total US sales and forecast of limited service restaurants, at inflation-adjusted prices, 2009-19
Fan chart forecast
Figure 8: Total US sales and fan chart forecast of limited service restaurants, at current prices, 2009-19

Market Drivers

Economic indicators
Cost and inflation of food items
Governmental legislation
Allergies and gluten-free
Millennials drive usage
Promoting health to children
Corporate responsibility

Innovations and Innovators – Operational Strategies

Dollar menus
Value offerings
Ordering and payment
Discounts and coupons
Loyalty programs
Co-branded menu items
Themed and seasonal LTOs
Rebranding efforts
Technology

Innovations and Innovators – Health

Calorie count
Better-for-you Items
Fresh ingredients

Innovations and Innovators – Ancillary Items

Alcoholic beverages
Non-alcoholic beverages
Indulgent treats
Breakfast offerings

Innovations and Innovators – Flavors and Ingredients

Ethnic items
Regional items
American items ethnicized
Sauces
Focus on bread
Focus on protein
Beef items
Chicken items
Pork items
Seafood items
Turkey items

Competitive Context

Eating at home
Convenience stores
Limited service restaurants
Full service restaurants
Catering and delivery

Featured Companies

Blanc Burgers
Figure 9: Blanc Burgers, August 2014
Burger 21
Figure 10: Burger 21, August 2014
Burger Lounge
Figure 11: Burger Lounge, August 2014
Burger Works
Figure 12: Burger Works, August 2014
Elevation Burger
Figure 13: Elevation Burger, August 2014
Farm Burger
Figure 14: Farm Burger, August 2014
Flip Side
Figure 15: Flip Side, August 2014
JR’s Burger Grill
Figure 16: JR’s Burger Grill, August 2014
The Three Stooges Burger House
Figure 17: The Three Stooges Burger House, August 2014
Zinburger Wine & Burger Bar
Figure 18: Zinburger Wine & Burger Bar, August 2014
Funky Chicken
Figure 19: Funky Chicken, August 2014
KFC Eleven
Figure 20: KFC Eleven, August 2014
PDQ
Figure 21: PDQ, August 2014
Slim Chickens
Figure 22: Slim Chickens, June 2014
Super Chix
Figure 23: Super Chix, August 2014

Marketing Strategies

Television marketing
Out of home
Road trips
Digital marketing
In-store and mobile games
Sweepstakes and contests
Crowdsourcing
Brand mascots
Endorsements and partnerships
Causes and charities
Kids’ charities
Local community

Social Media

Key points
Market overview
Key social media metrics
Figure 24: Key social media metrics for select restaurants, July 2014
Brand usage and awareness
Figure 25: Brand usage and awareness levels for select restaurants, June 2014
Interactions with restaurants
Figure 26: Interactions with select restaurants, June 2014
Leading online campaigns
Mobile
User-generated content
What we think
Online conversations
Figure 27: Share of voice for select restaurants, by week, Aug. 4, 2013-Aug. 3, 2014
Where are people talking about restaurants?
Figure 28: Share of voice for select restaurants, by page type, Aug. 4, 2013-Aug. 3, 2014
What are people talking about?
Figure 29: Topics of conversation among select restaurants, Aug. 4, 2013-Aug. 3, 2014

Menu Analysis – Burger Concepts

By menu type
By menu dish
By ingredient
By ingredient preparation

Menu Analysis – Chicken Concepts

By menu type
By menu dish
By ingredient
By ingredient preparation

Menu Analysis – Seafood Concepts

By menu dish
By ingredient
By flavor of ingredient
By ingredient preparation

Consumer Data – Overview

Restaurant usage
Figure 30: LSR burger, chicken, seafood concept usage, June 2014
Consumption place
Figure 31: LSR burger, chicken, seafood concept consumption place, June 2014
Ordering method
Figure 32: LSR burger, chicken, seafood concept ordering method, June 2014
Change in behavior
Figure 33: LSR burger, chicken, seafood concept increases in behavior, June 2014
Restaurant deals
Figure 34: LSR burger, chicken, seafood concept deals, June 2014
Restaurant drivers
Figure 35: LSR burger, chicken, seafood concept drivers, June 2014
Consumer attitudes
Figure 36: LSR burger, chicken, seafood concept attitudes, June 2014

Consumer Data – By Segment

Key points
Quick serve consumers use drive-thrus, eat in transit, and focus on price
Fast casuals seek health, authenticity, transparency, and technology
Consumer tables by segment
Figure 37: LSR burger, chicken, seafood concept usage, by restaurant segments, June 2014
Figure 38: LSR burger, chicken, seafood concept usage, by restaurant segments, June 2014
Figure 39: LSR burger, chicken, seafood concept consumption place, by restaurant segments, June 2014
Figure 40: LSR burger, chicken, seafood concept ordering method, by restaurant segments, June 2014
Figure 41: LSR burger, chicken, seafood concept increases in behavior, by restaurant segments, June 2014
Figure 42: LSR burger, chicken, seafood concept deals, by restaurant segments, June 2014
Figure 43: LSR burger, chicken, seafood concept drivers, by restaurant segments, June 2014
Figure 44: LSR burger, chicken, seafood concept attitudes, by restaurant segments, June 2014

Consumer Data – By Restaurant Cuisine

Key points
Burger concept users are on the go and consume items out-of-store
Seafood users most likely to increase ordering healthy and authentic items
Consumer tables by restaurant cuisine
Figure 45: LSR burger, chicken, seafood concept usage, by restaurant types, June 2014
Figure 46: LSR burger, chicken, seafood concept usage, by restaurant types, June 2014
Figure 47: LSR burger, chicken, seafood concept consumption place, by restaurant types, June 2014
Figure 48: LSR burger, chicken, seafood concept ordering method, by restaurant types, June 2014
Figure 49: LSR burger, chicken, seafood concept increases in behavior, by restaurant types, June 2014
Figure 50: LSR burger, chicken, seafood concept deals, by restaurant types, June 2014
Figure 51: LSR burger, chicken, seafood concept drivers, by restaurant types, June 2014
Figure 52: LSR burger, chicken, seafood concept attitudes, by restaurant types, June 2014

Consumer Data – By Daypart

Key points
Snack-time users avoid restaurants that use unsustainable ingredients
Dinner users are apathetic to sustainability and authentic regional items
Late night users value signature items, health, and customization
Consumer tables by daypart
Figure 53: LSR burger, chicken, seafood concept usage, by daypart, June 2014
Figure 54: LSR burger, chicken, seafood concept usage, by daypart, June 2014
Figure 55: LSR burger, chicken, seafood concept consumption place, by daypart, June 2014
Figure 56: LSR burger, chicken, seafood concept ordering method, by daypart, June 2014
Figure 57: LSR burger, chicken, seafood concept increases in behavior, by daypart, June 2014
Figure 58: LSR burger, chicken, seafood concept deals, by daypart, June 2014
Figure 59: LSR burger, chicken, seafood concept drivers, by daypart, June 2014
Figure 60: LSR burger, chicken, seafood concept attitudes, by daypart, June 2014

Consumer Data – Ordering Method

Key points
In-store consumers are the least likely to consume orders at home
Drive-thru consumers place importance on speed and price above all else
Online ordering users place quality over speed and desire customization
Mobile ordering users are concerned with health and customization
Consumer tables by ordering method
Figure 61: LSR burger, chicken, seafood concept usage, by order placing, June 2014
Figure 62: LSR burger, chicken, seafood concept usage, by order placing, June 2014
Figure 63: LSR burger, chicken, seafood concept consumption place, by order placing, June 2014
Figure 64: LSR burger, chicken, seafood concept ordering method, by order placing, June 2014
Figure 65: LSR burger, chicken, seafood concept increases in behavior, by order placing, June 2014
Figure 66: LSR burger, chicken, seafood concept deals, by order placing, June 2014
Figure 67: LSR burger, chicken, seafood concept drivers, by order placing, June 2014
Figure 68: LSR burger, chicken, seafood concept attitudes, by order placing, June 2014

Consumer Data – Out-of-store Order Type

Key points
To-go users order in person and are least likely to eat in transit
Delivery users like customization, ethnic twists, authentic regional items
Consumer tables by out-of-store order type
Figure 69: LSR burger, chicken, seafood concept usage, by order type, June 2014
Figure 70: LSR burger, chicken, seafood concept usage, by order type, June 2014
Figure 71: LSR burger, chicken, seafood concept consumption place, by order type, June 2014
Figure 72: LSR burger, chicken, seafood concept ordering method, by order type, June 2014
Figure 73: LSR burger, chicken, seafood concept increases in behavior, by order type, June 2014
Figure 74: LSR burger, chicken, seafood concept deals, by order type, June 2014
Figure 75: LSR burger, chicken, seafood concept drivers, by order type, June 2014
Figure 76: LSR burger, chicken, seafood concept attitudes, by order type, June 2014

Consumer Data – By Consumption Place

Key points
At work, consumers use tech and like customizable, authentic items
In-transit consumers are most concerned with speed and price
Consumer tables by consumption place
Figure 77: LSR burger, chicken, seafood concept usage, by consumption place, June 2014
Figure 78: LSR burger, chicken, seafood concept usage, by consumption place, June 2014
Figure 79: LSR burger, chicken, seafood concept consumption place, by consumption place, June 2014
Figure 80: LSR burger, chicken, seafood concept ordering method, by consumption place, June 2014
Figure 81: LSR burger, chicken, seafood concept increases in behavior, by consumption place, June 2014
Figure 82: LSR burger, chicken, seafood concept deals, by consumption place, June 2014
Figure 83: LSR burger, chicken, seafood concept drivers, by consumption place, June 2014
Figure 84: LSR burger, chicken, seafood concept attitudes, by consumption place, June 2014

Consumer Data – By Gender

Key points
Men are important since they are the core consumers and increasing usage
Women are most concerned with health and price and eat on the go
Consumer tables by gender
Figure 85: LSR burger, chicken, seafood concept usage, by gender, June 2014
Figure 86: LSR burger, chicken, seafood concept usage, by gender, June 2014
Figure 87: LSR burger, chicken, seafood concept consumption place, by gender, June 2014
Figure 88: LSR burger, chicken, seafood concept ordering method, by gender, June 2014
Figure 89: LSR burger, chicken, seafood concept increases in behavior, by gender, June 2014
Figure 90: LSR burger, chicken, seafood concept deals, by gender, June 2014
Figure 91: LSR burger, chicken, seafood concept drivers, by gender, June 2014
Figure 92: LSR burger, chicken, seafood concept attitudes, by gender, June 2014

Consumer Data – By Generation

Key points
Younger Millennials order to-go and consume items in transit
Older Millennials eat at work, seek healthy items, and desire group deals
Baby Boomers use drive-thrus and are price conscious
Older consumers value portion size options and fresh ingredients
Consumer tables by generation
Figure 93: LSR burger, chicken, seafood concept usage, by generations, June 2014
Figure 94: LSR burger, chicken, seafood concept usage, by generations, June 2014
Figure 95: LSR burger, chicken, seafood concept consumption place, by generations, June 2014
Figure 96: LSR burger, chicken, seafood concept ordering method, by generations, June 2014
Figure 97: LSR burger, chicken, seafood concept increases in behavior, by generations, June 2014
Figure 98: LSR burger, chicken, seafood concept deals, by generations, June 2014
Figure 99: LSR burger, chicken, seafood concept drivers, by generations, June 2014
Figure 100: LSR burger, chicken, seafood concept attitudes, by generations, June 2014

Consumer Data – By Income

Key points
Lower-income consumers place the biggest emphasis on affordability
Middle-income consumers are most likely to use quick service chicken concepts
The affluent seek customization as well as upscale and healthful offerings
Consumer tables by income
Figure 101: LSR burger, chicken, seafood concept usage, by household income, June 2014
Figure 102: LSR burger, chicken, seafood concept usage, by household income, June 2014
Figure 103: LSR burger, chicken, seafood concept consumption place, by household income, June 2014
Figure 104: LSR burger, chicken, seafood concept ordering method, by household income, June 2014
Figure 105: LSR burger, chicken, seafood concept increases in behavior, by household income, June 2014
Figure 106: LSR burger, chicken, seafood concept deals, by household income, June 2014
Figure 107: LSR burger, chicken, seafood concept drivers, by household income, June 2014
Figure 108: LSR burger, chicken, seafood concept attitudes, by household income, June 2014

Consumer Data – By Race and Hispanic Origin

Key points
Whites are apathetic to sustainability and BFY dessert options
Blacks are most likely to seek authentic, custom, upscale, and LTO items
Asians eat fast casual orders in-store and place emphasis on customization
Hispanics are heavy users and seek value, authenticity, and health
Consumer tables by race and Hispanic origin
Figure 109: LSR burger, chicken, seafood concept usage, by race/Hispanic origin, June 2014
Figure 110: LSR burger, chicken, seafood concept usage, by race/Hispanic origin, June 2014
Figure 111: LSR burger, chicken, seafood concept consumption place, by race/Hispanic origin, June 2014
Figure 112: LSR burger, chicken, seafood concept ordering method, by race/Hispanic origin, June 2014
Figure 113: LSR burger, chicken, seafood concept increases in behavior, by race/Hispanic origin, June 2014
Figure 114: LSR burger, chicken, seafood concept deals, by race/Hispanic origin, June 2014
Figure 115: LSR burger, chicken, seafood concept drivers, by race/Hispanic origin, June 2014
Figure 116: LSR burger, chicken, seafood concept attitudes, by race/Hispanic origin, June 2014

Consumer Data – By Region

Key points
Northeasterners dine in and are interested in sustainable ingredients
Midwesterners are the heaviest users of quick service burger concepts
Southerners use chicken and seafood concepts and value BOGO deals
Westerners are price conscious, health focused, and adventurous
Consumer tables by region
Figure 117: LSR burger, chicken, seafood concept usage, by regions, June 2014
Figure 118: LSR burger, chicken, seafood concept usage, by regions, June 2014
Figure 119: LSR burger, chicken, seafood concept consumption place, by regions, June 2014
Figure 120: LSR burger, chicken, seafood concept ordering method, by regions, June 2014
Figure 121: LSR burger, chicken, seafood concept increases in behavior, by regions, June 2014
Figure 122: LSR burger, chicken, seafood concept deals, by regions, June 2014
Figure 123: LSR burger, chicken, seafood concept drivers, by regions, June 2014
Figure 124: LSR burger, chicken, seafood concept attitudes, by regions, June 2014

Consumer Data – By Parents

Key points
Parents are heavy users and seek quality, health, and customization
Parents with toddlers eat orders at home and like mobile coupons
Parents with children want nutritional info and use drive-thrus less
Parents with teenagers tend to order to-go in the restaurant
Parents with adult children seek freshness and portion size options
Consumer tables by parents
Figure 125: LSR burger, chicken, seafood concept usage, by parent/guardian with presence of children in household, June 2014
Figure 126: LSR burger, chicken, seafood concept usage, by parent/guardian with presence of children in household, June 2014
Figure 127: LSR burger, chicken, seafood concept consumption place, by parent/guardian with presence of children in household, June 2014
Figure 128: LSR burger, chicken, seafood concept ordering method, by parent/guardian with presence of children in household, June 2014
Figure 129: LSR burger, chicken, seafood concept increases in behavior, by parent/guardian with presence of children in household, June 2014
Figure 130: LSR burger, chicken, seafood concept deals, by parent/guardian with presence of children in household, June 2014
Figure 131: LSR burger, chicken, seafood concept drivers, by parent/guardian with presence of children in household, June 2014
Figure 132: LSR burger, chicken, seafood concept attitudes, by parent/guardian with presence of children in household, June 2014

Appendix – Additional Tables

Consumer tables by area
Figure 133: LSR burger, chicken, seafood concept usage, by area, June 2014
Figure 134: LSR burger, chicken, seafood concept usage, by area, June 2014
Figure 135: LSR burger, chicken, seafood concept consumption place, by area, June 2014
Figure 136: LSR burger, chicken, seafood concept ordering method, by area, June 2014
Figure 137: LSR burger, chicken, seafood concept increases in behavior, by area, June 2014
Figure 138: LSR burger, chicken, seafood concept deals, by area, June 2014
Figure 139: LSR burger, chicken, seafood concept drivers, by area, June 2014
Figure 140: LSR burger, chicken, seafood concept atittudes, by area, June 2014

Appendix – Social Media

Brand usage or awareness
Figure 141: Brand usage or awareness, June 2014
Figure 142: Burger King usage or awareness, by demographics, June 2014
Figure 143: Wendy’s usage or awareness, by demographics, June 2014
Figure 144: White Castle usage or awareness, by demographics, June 2014
Figure 145: In-N-Out Burger usage or awareness, by demographics, June 2014
Figure 146: KFC usage or awareness, by demographics, June 2014
Figure 147: Popeyes Louisiana Kitchen usage or awareness, by demographics, June 2014
Activities done
Figure 148: Activities done, June 2014
Figure 149: Burger King – Activities done – I have looked up/talked about this brand online on social media, by demographics, June 2014
Figure 150: Burger King – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, June 2014
Figure 151: Burger King – Activities done – I follow/like the brand on social media because, by demographics, June 2014
Figure 152: Burger King – Activities done – I have researched the brand on social media to, by demographics, June 2014
Figure 153: Wendy’s – Activities done – I have looked up/talked about this brand online on social media, by demographics, June 2014
Figure 154: Wendy’s – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, June 2014
Figure 155: Wendy’s – Activities done – I follow/like the brand on social media because, by demographics, June 2014
Figure 156: Wendy’s – Activities done – I have researched the brand on social media to, by demographics, June 2014
Figure 157: White Castle – Activities done – I have looked up/talked about this brand online on social media, by demographics, June 2014
Figure 158: White Castle – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, June 2014
Figure 159: White Castle – Activities done – I have researched the brand on social media to, by demographics, June 2014
Figure 160: In-N-Out Burger – Activities done – I have looked up/talked about this brand online on social media, by demographics, June 2014
Figure 161: In-N-Out Burger – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, June 2014
Figure 162: In-N-Out Burger – Activities done – I follow/like the brand on social media because, by demographics, June 2014
Figure 163: In-N-Out Burger – Activities done – I have researched the brand on social media to, by demographics, June 2014
Figure 164: KFC – Activities done – I have looked up/talked about this brand online on social media, by demographics, June 2014
Figure 165: KFC – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, June 2014
Figure 166: KFC – Activities done – I follow/like the brand on social media because, by demographics, June 2014
Figure 167: KFC – Activities done – I have researched the brand on social media to, by demographics, June 2014
Figure 168: Popeyes Louisiana Kitchen – Activities done – I have looked up/talked about this brand online on social media, by demographics, June 2014
Figure 169: Popeyes Louisiana Kitchen – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, June 2014
Figure 170: Popeyes Louisiana Kitchen – Activities done – I follow/like the brand on social media because, by demographics, June 2014
Figure 171: Popeyes Louisiana Kitchen – Activities done – I have researched the brand on social media to, by demographics, June 2014
Key social media metrics
Figure 172: Key social media metrics for select restaurants, July 2014
Online conversations
Figure 173: Share of voice for select restaurants, by week, Aug. 4, 2013-Aug. 3, 2014
Figure 174: Share of voice for select restaurants, by page type, Aug. 4, 2013-Aug. 3, 2014
Figure 175: Topics of conversation among select restaurants, Aug. 4, 2013-Aug. 3, 2014

Appendix – Trade Associations

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