866-997-4948(US-Canada Toll Free)

Lifestyles of the Over 55s - China - December 2013

Published By :

Mintel

Published Date : Dec 2013

Category :

Lifestyle

No. of Pages : 160 Pages


It can not be stressed enough how important the over-55s will become to China’s economy in the future. There is an urgent need for companies marketing products and services to start taking notice of the over-55s as a consumer market, not just in themselves, but also the younger generations of consumers who care for them.
Table of Content

Introduction
Definition
Report structure
Methodology
Abbreviations

Executive Summary
The Consumer: China’s over-55s’ varied lifestyles and outlooks
Figure 1: China – Over-55s consumer segments, September 2013
Key issue: Planning for retirement
Figure 2: Activities planned for the next 12 months, September 2013
Key issue: Financial security and spending priorities of the over-55s
Figure 3: Statements about current financial situation, September 2013
Key issue: Leisure priorities of the over-55s
Figure 4: Holiday planning for the next 12 months, September 2013
Key issue: Marketing to the over-55s
Figure 5: Attitudes towards shopping and buying products – trying new things, September 2013
What we think

The Consumer – China’s over-55s’ varied Lifestyles and Outlooks
Key points
Who are China’s over-55s?
Adults turning 80 in 2015
Adults turning 70 in 2015
Adults turning 60 in 2015
The tradition of filial piety
China’s over-55s are a varied group of consumers
Figure 6: China – Over-55s consumer segments, September 2013
Figure 7: China – Over-55s consumer segments, by gender, age group and monthly household income, September 2013
Figure 8: China – Over-55s consumer segments, by city, September 2013
The elderly population is growing
Figure 9: Decline in birth rate and increase in gender imbalance over 20 years, 1992-2001
Figure 10: The population of the over-60s in China, 2000, 2005, 2010 and 2015

Key Issue – Planning for Retirement
Key points
Reasons for retirement
Figure 11: People who are planning to retire, September 2013
Figure 12: Reasons for taking retirement, September 2013
Figure 13: Reasons for planning to retire, September 2013
Plans for an active retirement
Figure 14: Activities planned for the next 12 months, September 2013
Plans for an active retirement by demographic groups
Figure 15: Activities planned for the next 12 months, by age group, September 2013
Figure 16: Activities planned for the next 12 months, by monthly household income, September 2013
What does it mean?

Key Issue – Financial Security and Spending Priorities of the Over-55s
Key points
Most 55+-year-olds have discretionary money to spend
Figure 17: Statements about current financial situation, September 2013
Figure 18: Statements about current financial situation, by age group, September 2013
Figure 19: Statements about current financial situation, by monthly household income, September 2013
Figure 20: Statements about current financial situation, by areas of spending where people are spending more, September 2013
Figure 21: Statements about current financial situation, by areas of spending where people are spending about the same, September 2013
Figure 22: Statements about current financial situation, by areas of spending where people are spending less, September 2013
Figure 23: Statements about current financial situation, by areas of discretionary spending, September 2013
What 55+-year-olds are spending more or about the same on
Figure 24: Areas where people have spent more or about the same over the past 12 months, September 2013
Figure 25: Areas where people have spent more over the past 12 months, by gender, September 2013
Figure 26: Areas where people have spent about the same over the past 12 months, by gender, September 2013
Figure 27: Areas where people have spent more over the past 12 months, by monthly household income, September 2013
Figure 28: Areas where people have spent about the same over the past 12 months, by monthly household income, September 2013
What 55+-year-olds are spending less on
Figure 29: Areas where people have spent less or not at all over the past 12 months, September 2013
Figure 30: Areas where people have spent less over the past 12 months, by monthly household income, September 2013
Discretionary spending by 55+-year-olds
Figure 31: Concerns for the future, October 2012
Figure 32: Discretionary spending on non-essential products and activities, September 2013
Discretionary spending by demographic groups
Figure 33: Discretionary spending on non-essential products and activities, by gender, September 2013
Figure 34: Discretionary spending on non-essential products and activities, by age group, September 2013
Figure 35: Discretionary spending on non-essential products and activities, by monthly household income, September 2013
Discretionary spending by category
Figure 36: Discretionary spending on non-essential products and activities, by areas where people are spending more (A), September 2013
Figure 37: Discretionary spending on non-essential products and activities, by areas where people are spending more (B), September 2013
What does it mean?

Key Issue – Leisure Priorities of the Over-55s
Key points
The leisure time of the over-55s
Figure 38: Frequency of spending leisure time, by type of leisure activity, October 2012
Figure 39: Frequency of spending leisure time by type of leisure activity in the home, by age group, October 2012
The strong growth of domestic travel creating new potential
Figure 40: China – Volume of passenger traffic, by location of origin and purpose, 2007-12
Lower tier cities seeing bigger growth in airport passenger volume
Figure 41: China – top 21 airports, by share of total airport passenger volume and volume growth, 2012
Domestic leisure travel tops consumers’ reasons for flying
Figure 42: Reason for flying, June 2013
The over-55s are getting the travel bug
Figure 43: Holiday planning for the next 12 months, September 2013
The elderly Chinese seeking fun in the sun
What China’s over-55s plan to do with their leisure time
Figure 44: Activities planned for the next 12 months, September 2013
Travel habits of 55+-year-olds by demographic group
Figure 45: Holiday planning for the next 12 months, by demographics, September 2013
Changes in leisure and holiday spending habits
Figure 46: Changes in leisure and holiday spending habits over the past 12 months, September 2013
Figure 47: Changes in leisure and holiday spending habits over the past 12 months, by gender and age group, September 2013
Figure 48: Changes in leisure and holiday spending habits over the past 12 months, by monthly household income, September 2013
Discretionary leisure and holiday spending habits
Figure 49: Discretionary spending on leisure activities, September 2013
Trends in discretionary leisure and holiday spending habits
Figure 50: Discretionary spending on leisure activities, by areas where people are spending more, September 2013
Figure 51: Discretionary spending on leisure activities, by areas where people are spending about the same, September 2013
Figure 52: Discretionary spending on leisure activities, by areas where people are spending less, September 2013
What does it mean?

Key Issue – Marketing to the Over-55s
Key points
Openness to new things among the over-55s
Figure 53: Attitudes towards shopping and buying products – trying new things, September 2013
Figure 54: Attitudes towards shopping and buying products – trying new things, by consumer segments, September 2013
Price sensitivity among the over-55s
Figure 55: Attitudes towards shopping and buying products – price sensitivity, September 2013
Figure 56: Attitudes towards shopping and buying products – price sensitivity, by consumer segments, September 2013
Needs fulfilment among the over-55s
Figure 57: Attitudes towards shopping and buying products – needs fulfilment, September 2013
Figure 58: Attitudes towards shopping and buying products – needs fulfilment, by consumer segments, September 2013
What products are aimed at elderly Chinese?
Shifting attitudes in advertising to China’s elderly
Online shopping among the over-55s
Figure 59: Attitudes towards shopping and buying products – online purchasing, September 2013
Figure 60: Attitudes towards shopping and buying products – online purchasing, by consumer segments, September 2013
Elderly Chinese online
Getting on with retirement
What does it mean?

Appendix – Reasons for Taking Retirement
Figure 61: Reasons for taking retirement, September 2013
Figure 62: Reasons for taking retirement, by most popular activities planned for the next 12 months, September 2013
Figure 63: Reasons for taking retirement, by next most popular activities planned for the next 12 months, September 2013
Figure 64: Reasons for taking retirement, by other activities planned for the next 12 months, September 2013

Appendix – Planning for Retirement
Figure 65: People who are planning to retire, September 2013
Figure 66: Reasons for planning to retire, September 2013

Appendix – Planning Retirement Activities
Figure 67: Activities planned for the next 12 months, September 2013
Figure 68: Most popular activities planned for the next 12 months, by demographics, September 2013
Figure 69: Next most popular activities planned for the next 12 months, by demographics, September 2013
Figure 70: Other activities planned for the next 12 months, by demographics, September 2013

Appendix – Holiday Plans in the Next 12 Months
Figure 71: Holiday panning for the next 12 months, September 2013
Figure 72: Most popular holiday panning for the next 12 months, by demographics, September 2013
Figure 73: Next most popular holiday panning for the next 12 months, by demographics, September 2013

Appendix – Level of Financial Security
Figure 74: Statements about current financial situation, September 2013
Figure 75: Most popular statements about current financial situation, by demographics, September 2013
Figure 76: Next most popular statements about current financial situation, by demographics, September 2013

Appendix – Changes in Spending Habits over the Past 12 Months
Figure 77: Changes in spending habits over the past 12 months, September 2013
Figure 78: Changes in spending habits over the past 12 months – Food and non-alcoholic beverages for the home, by demographics, September 2013
Figure 79: Changes in spending habits over the past 12 months – Food and non-alcoholic beverages outside of the home, by demographics, September 2013
Figure 80: Changes in spending habits over the past 12 months – Alcoholic drinks and tobacco, by demographics, September 2013
Figure 81: Changes in spending habits over the past 12 months – Personal care, by demographics, September 2013
Figure 82: Changes in spending habits over the past 12 months – Medical/health care, by demographics, September 2013
Figure 83: Changes in spending habits over the past 12 months – Fashion, by demographics, September 2013
Figure 84: Changes in spending habits over the past 12 months – Electronic equipment, by demographics, September 2013
Figure 85: Changes in spending habits over the past 12 months – Mobile phone, by demographics, September 2013
Figure 86: Changes in spending habits over the past 12 months – Entertainment/leisure, by demographics, September 2013
Figure 87: Changes in spending habits over the past 12 months – Household care products, by demographics, September 2013
Figure 88: Changes in spending habits over the past 12 months – Transport, by demographics, September 2013
Figure 89: Changes in spending habits over the past 12 months – Housing, by demographics, September 2013
Figure 90: Changes in spending habits over the past 12 months – Holidays, by demographics, September 2013
Figure 91: Changes in spending habits over the past 12 months – Baby care products, by demographics, September 2013

Appendix – Discretionary Spending Habits
Figure 92: Discretionary spending on non-essential products and activities, September 2013
Figure 93: Most popular discretionary spending on non-essential products and activities, by demographics, September 2013
Figure 94: Next most popular discretionary spending on non-essential products and activities, by demographics, September 2013
Figure 95: Other discretionary spending on non-essential products and activities, by demographics, September 2013

Appendix – Attitudes Towards Shopping and Buying Products
Figure 96: Attitudes towards shopping and buying products, September 2013
Figure 97: Agreement with the statement ‘It’s best to stick to shops you’ve been to rather than going to the new ones’, by demographics, September 2013
Figure 98: Agreement with the statement ‘It is better to stick to the products you use rather than trying new ones’, by demographics, September 2013
Figure 99: Agreement with the statement ‘It’s good to experience something new rather than sticking to same things’, by demographics, September 2013
Figure 100: Agreement with the statement ‘It is worth paying a bit more for products that are of higher quality’, by demographics, September 2013
Figure 101: Agreement with the statement ‘It is worth waiting until products go on sale to buy’, by demographics, September 2013
Figure 102: Agreement with the statement ‘Advertising tends to be aimed at younger people’, by demographics, September 2013
Figure 103: Agreement with the statement ‘There is a lack of products designed for people of my age’, by demographics, September 2013
Figure 104: Agreement with the statement ‘It is easier to shop online than in-store’, by demographics, September 2013
Figure 105: Agreement with the statement ‘Online shopping is just a trend’, by demographics, September 2013
Figure 106: Agreement with the statement ‘The process of online shopping is too complicated’, by demographics, September 2013
Figure 107: Agreement with the statement ‘Online security is the biggest concern that puts me off online shopping’, by demographics, September 2013

Appendix – Further Analysis
Figure 108: Target groups, September 2013
Figure 109: Target groups, by demographics, September 2013

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title *
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *