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Leisure Time - China - September 2013

Published By :

Mintel

Published Date : Sep 2013

Category :

Lifestyle

No. of Pages : 153 Pages


Due to the slowing consumer economy in China, competition is increasing in many leisure services sectors, and this is forcing leisure service providers to look beyond their immediate consumer bases and develop more business among middle and lower income groups, and in lower tier cities.
TABLE OF CONTENT

Introduction
Definition
Report structure
Methodology
Abbreviations

Executive Summary
Key trends
Consumer leisure spending weaker amid economic uncertainty
Figure 1: Urban per capita household leisure services spending, 2007-11
Choosing and planning leisure activities
Figure 2: Frequency of spending leisure time, by type of activity in the past 12 months, July 2013
Making more time for leisure, and spending more on it
Figure 3: Changes in the amount of time spent on leisure by type of activity compared to 12 months ago, July 2013
Fitting leisure into a work-life balance
Figure 4: Average time people spend on leisure time during the week and at weekends in the past 12 months, July 2013
What we think

Key Issue – Consumer Leisure Spending Weaker Amid Economic Uncertainty
Key points
Major public holidays in China
Annual national holidays
Chinese New Year
May Holiday
National Day
Christmas
Other national holidays and festivals
Changes in economic growth leading to consumer spending changes
Figure 5: Total wholesale & retail trade value and average urban wages, 2007-12
Leisure services spending rising within wider consumer spending
Figure 6: Urban per capita household spending analysis by sector, 2007-11
Leisure services spending strongest among higher income groups
Figure 7: Urban per capita leisure services spending, by income group, 2011
Figure 8: Sectors in which people have spent more compared to this time last year, by monthly income group, February 2013
Discretionary spending reflects value of China’s middle class
Figure 9: Discretionary spending, April 2012
Figure 10: Holidays taken in the last 12 months, April 2012
China’s consumers are spending more on treating themselves
Figure 11: Reasons for spending more, February 2013
Figure 12: Spending changes, by sector, by consumers feeling they are doing more free-time activities, February 2013
Leisure services spending differences by region
Figure 13: Urban per capita recreation services spending ranked by province, 2011
Figure 14: Urban per capita recreation services spending by province ranked by growth, 2011
Health club market runs out of steam
Figure 15: China – Health club total market value, number of clubs and average turnover, 2007-12
A rapidly aging population changing social dynamics
Figure 16: The population of over-60s in China, 2000, 2005, 2010 and 2015
The leisure time of elderly Chinese
Figure 17: Leisure activities, by frequency, October 2012
Elderly Chinese seeking fun in the sun
Figure 18: Holiday travel undertaken in the past 12 months, October 2012
What does it mean?

Key Issue – Choosing and Planning Leisure Activities
Key points
Home entertainment, eating out and shopping dominate regular leisure time
Figure 19: Frequency of spending leisure time, by type of activity in the past 12 months, July 2013
Figure 20: Café outlets and sales in China, 2007-12
High frequency leisure pursuits by lifestage
Figure 21: Consumers who undertake a leisure activity on a basis of 2-3 times a month or more by type of activity in the past 12 months, by gender and income group, July 2013
Figure 22: Consumers who undertake a leisure activity on a basis of 2-3 times a month or more by type of activity in the past 12 months, by marital status and children in household, July 2013
High frequency leisure pursuits according to income
Figure 23: Consumers who undertake a leisure activity on a basis of 2-3 times a month or more by type of activity in the past 12 months, by monthly household income group, July 2013
Figure 24: Consumers who undertake a leisure activity on a basis of 2-3 times a month or more by type of activity in the past 12 months, by level of education, July 2013
How Chinese consumers plan to spend their leisure time
Figure 25: How people plan to spend their leisure time, July 2013
How Chinese consumers plan their leisure time by lifestage
Figure 26: How people plan to spend their leisure time, by gender and age group, July 2013
Figure 27: How people plan to spend their leisure time, by marital status and children in household, July 2013
How Chinese consumers plan their leisure time by income
Figure 28: How people plan to spend their leisure time, by monthly household income group, July 2013
Figure 29: How people plan to spend their leisure time, by city tier, July 2013
What does it mean?

Key Issue – Making More Time For, and Spending More on Leisure
Key points
What are consumers spending more, less or the same amount of time doing for leisure?
Figure 30: Changes in the amount of time spent on leisure by type of activity compared to 12 months ago, July 2013
Figure 31: Number of nights spent in a hotel in China, August 2013
Changes in time spent on leisure by lifestage
Figure 32: Changes in the amount of time spent on leisure by type of activity compared to 12 months ago, by gender and age group, July 2013
Figure 33: China: Number of travel accommodation outlets by star classification and unclassified type, 2007-12
Figure 34: Changes in the amount of time spent on leisure by type of activity compared to 12 months ago, by marital status and children in household, July 2013
Changes in time spent on leisure by income
Figure 35: Consumers who agree they spend more, or the same amount of time on leisure by type of activity compared to 12 months ago, by monthly household income group, July 2013
Figure 36: Consumers who agreed they spent less time on leisure by type of activity compared to 12 months ago, by monthly household income group, July 2013
Consumer leisure pursuit spending habits
Figure 37: People’s leisure time spending habits, July 2013
Leisure spending habits differences by lifestage
Figure 38: People’s leisure time spending habits, by gender and age group, July 2013
Figure 39: People’s leisure time spending habits, by marital status and children in household, July 2013
Leisure spending habits differences by income
Figure 40: People’s leisure time spending habits, by monthly household income group, July 2013
Figure 41: People’s leisure time spending habits, by city tier, July 2013
What does it mean?

Key Issue – Fitting Leisure Into a Work-Life Balance
Key points
How much leisure time people have at weekends and during the week
Figure 42: Average time people spend on leisure time during the week and at weekends in the past 12 months, July 2013
Leisure time people have by lifestage
Figure 43: Average time people spend on leisure time during the week and at weekends in the past 12 months, by gender and age group, July 2013
Figure 44: Average time people spend on leisure time during the week and at weekends in the past 12 months, by marital status and children in household, July 2013
Leisure time people have by income
Figure 45: Average time people spend on leisure time during the week and at weekends in the past 12 months, by monthly household income group, July 2013
Figure 46: Average time people spend on leisure time during the week and at weekends in the past 12 months, by level of education, July 2013
People’s attitudes towards leisure time and work
Figure 47: People’s attitudes towards leisure time, July 2013
Leisure time attitudes by lifestage
Figure 48: People’s attitudes towards leisure time, by gender and age group, July 2013
Figure 49: People’s attitudes towards leisure time, by marital status and children in household, July 2013
Leisure time attitudes by income
Figure 50: People’s attitudes towards leisure time, by monthly household income group, July 2013
Figure 51: People’s attitudes towards leisure time, by level of education, July 2013
What does it mean?

Appendix – Average Time People Spend on Leisure Time
Figure 52: Average time people spend on leisure time during the week and at weekends in the past 12 months, July 2013
Figure 53: Most popular average time people spend on leisure time during the week in the past 12 months, by demographics, July 2013
Figure 54: Next most popular average time people spend on leisure time during the week in the past 12 months, by demographics, July 2013
Figure 55: Most popular average time people spend on leisure time at weekends in the past 12 months, by demographics, July 2013
Figure 56: Next most popular average time people spend on leisure time at weekends in the past 12 months, by demographics, July 2013

Appendix – Frequency of Spending Leisure Time By Type of Activity
Figure 57: Frequency of spending leisure time by type of activity in the past 12 months, July 2013
Figure 58: Frequency of spending leisure time by type of activity in the past 12 months, July 2013 (continued)
Figure 59: Frequency of spending leisure time by shopping in the past 12 months, by demographics, July 2013
Figure 60: Frequency of spending leisure time by shopping in the past 12 months, by demographics, July 2013 (continued)
Figure 61: Frequency of spending leisure time by visiting public recreation venues in the past 12 months, by demographics, July 2013
Figure 62: Frequency of spending leisure time by visiting public recreation venues in the past 12 months, by demographics, July 2013 (continued)
Figure 63: Frequency of spending leisure time by eating out in the past 12 months, by demographics, July 2013
Figure 64: Frequency of spending leisure time by eating out in the past 12 months, by demographics, July 2013 (continued)
Figure 65: Frequency of spending leisure time by night out in the past 12 months, by demographics, July 2013
Figure 66: Frequency of spending leisure time by night out in the past 12 months, by demographics, July 2013 (continued)
Figure 67: Frequency of spending leisure time by going to the cinema in the past 12 months, by demographics, July 2013
Figure 68: Frequency of spending leisure time by going to the cinema in the past 12 months, by demographics, July 2013 (continued)
Figure 69: Frequency of spending leisure time by sports or exercise in the past 12 months, by demographics, July 2013
Figure 70: Frequency of spending leisure time by sports or exercise in the past 12 months, by demographics, July 2013 (continued)
Figure 71: Frequency of spending leisure time by going shopping in the past 12 months, by demographics, July 2013
Figure 72: Frequency of spending leisure time by going shopping in the past 12 months, by demographics, July 2013 (continued)
Figure 73: Frequency of spending leisure time by going to live shows in the past 12 months, by demographics, July 2013
Figure 74: Frequency of spending leisure time by going to live shows in the past 12 months, by demographics, July 2013 (continued)
Figure 75: Frequency of spending leisure time by going to live sports events in the past 12 months, by demographics, July 2013
Figure 76: Frequency of spending leisure time by going to live sports events in the past 12 months, by demographics, July 2013 (continued)
Figure 77: Frequency of spending leisure time by karaoke singing in the past 12 months, by demographics, July 2013
Figure 78: Frequency of spending leisure time by karaoke singing in the past 12 months, by demographics, July 2013 (continued)
Figure 79: Frequency of spending leisure time by go on a short trip 1-3 days in the past 12 months, by demographics, July 2013
Figure 80: Frequency of spending leisure time by go on a short trip 1-3 days in the past 12 months, by demographics, July 2013 (continued)
Figure 81: Frequency of spending leisure time by go on a holiday for 3 days or more in the past 12 months, by demographics, July 2013
Figure 82: Frequency of spending leisure time by go on a holiday for 3 days or more in the past 12 months, by demographics, July 2013 (continued)
Figure 83: Frequency of spending leisure time by doing in-home activities in the past 12 months, by demographics, July 2013
Figure 84: Frequency of spending leisure time by doing in-home activities in the past 12 months, by demographics, July 2013 (continued)

Appendix – Changes in the Amount of Time Spent on Leisure by Type of Activity
Figure 85: Changes in the amount of time spent on leisure by type of activity compared to 12 months ago, July 2013

Appendix – How People Spend Their Leisure Time
Figure 86: How people spend their leisure time, July 2013
Figure 87: Most popular how people spend their leisure time, by demographics, July 2013
Figure 88: Next most popular how people spend their leisure time, by demographics, July 2013

Appendix – People’s Leisure Time Spending Habits
Figure 89: People’s leisure time spending habits, July 2013
Figure 90: Most popular people’s leisure time spending habits, by demographics, July 2013
Figure 91: Next most popular people’s leisure time spending habits, by demographics, July 2013
Figure 92: People’s leisure time spending habits, by most popular attitudes towards leisure time, July 2013
Figure 93: People’s leisure time spending habits, by next most popular attitudes towards leisure time, July 2013

Appendix – Attitudes towards Leisure Time
Figure 94: People’s attitudes towards leisure time, July 2013
Figure 95: Most popular attitudes towards leisure time, by demographics, July 2013
Figure 96: Next most popular attitudes towards leisure time, by demographics, July 2013

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