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Italy Beer Market Insights 2012

Published By :

Canadean

Published Date : Sep 2012

Category :

Alcoholic Beverages

No. of Pages : 136 Pages


Product Synopsis

A detailed market research report on the Italy beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises of high level market research data on the Italy beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
Italy has been hit hard by the economic crisis as a consequence of its large public debt.

What are the key drivers behind recent market changes?
Super premium and specialty brands are driving growth in both off- and on-premise, despite the economic situation. The growing appeal of made in Italy continues to drive exports.

What makes this report unique and essential to read?
The Italy Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
  • This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Italy Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
  • This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
  • This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
  • This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles of major brewers
  • This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
  • Temperatures were well below average (especially in July) which led to a decline in consumption of commercial beverages.
  • Spending in the On-Premise channel suffered a setback owing to the growing political and economic uncertainty
  • Growth in nectars and energy drinks were able to off-set losses in other categories.
  • FABs continue to decline as a result of falling on-premise consumption
  • Drinking yogurt declined owing to its premium price positioning

Key Highlights

  • Weather improved in August which helped with consumption of beverages, which helped offset the bad weather in July.
  • Flavored milk grew marginally thanks to their competitive price positioning.
  • Draught Beer has a faily modest share of total beer consumption.
  • Soymilk grew with the expansion of the consumer base, as a result of successful Marketing.
  • Beer culture is developing among Italian consumers.
Table of Content

Canadean Italy Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context 

MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation 

MARKET PARAMETER TABLES
Table - Population Size and Growth, 1983-2014F
Table -West Europe Population Size and Growth, 2001-2012F
Table - Economic Indicators, 2003-2013F
Table - WestEurope Commercial Beverage Consumption - Per Capita, 2001-2012F
Table - WestEurope Commercial Beverage Consumption - Per Capita, % Share, 2001-2012F
Table -West Europe Beverage Consumption Per Capita, Growth, 2002-2012F

LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing 

MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation
Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update 

MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011 

MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends 

DISTRIBUTION AND PRICING TABLES
Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.7 - Leading Retail Groups for Beer by - Number/% Share, 2010-2011
Table 3.8A - Leading Distributors/Drinks Wholesalers, 2011
Table 3.8B - Leading Beer Importers, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012

DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2001-2012F
Commercial Beverage Consumption Per Capita, % Share, 2001-2012F
Commercial Beverage Consumption, Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Consumption of FABs and Cider, 2001-2012F
Beer Foreign Trade by Country (Imports), 2008-2012F
Beer Foreign Trade by Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles 

BREWER PROFILES 

CARLSBERG ITALIA SPA

Ownership/Shareholders
Company History
Strategic Information
Company Data
Table- Breweries, Capacity, 000s HL
Table- Carlsberg Italia Full Brand List, ABV%, Pack Type
Table- Carlsberg Italia Brand Volumes, 2007-2011 

BIRRA CASTELLO DI UDINE SPA
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table- Breweries, Capacity, 000s HL
Table- Birra Castello Full Brand List, ABV%, Pack Type
Table- Birra Castello Brand Volumes, 2007-2011 

FABBRICA BIRRA FORST SPA
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table- Breweries, Capacity, 000s HL
Table- Forst Full Brand List, ABV%, Pack Type
Table- Forst Brand Volumes, 2007-2011 

HEINEKEN ITALIA SPA
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table- Breweries, Capacity, 000s HL
Table-Heineken Italia Full Brand List, ABV%, Pack Type
Table- Heineken Italia Brand Volumes, 2007-2011 

INBEV ITALIA Srl
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table- Breweries, Capacity, 000s HL
Table-InBev Italia Full Brand List, ABV%, Pack Type
Table- InBev Italia Brand Volumes, 2007-2011 

MENABREA SPA
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table- Breweries, Capacity, 000s HL
Table-Menabrea Full Brand List, ABV%, Pack Type
Table- Menabrea Brand Volumes, 2007-2011 

PERONI INDUSTRIALE
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table- Breweries, Capacity, 000s HL
Table-Peroni Full Brand List, ABV%, Pack Type
Table- Peroni Brand Volumes, 2007-2011 

SMALLER BREWERS
Bavaria Italia Srl
Ceres Spa
Paulaner Italia
Radeberger Gruppe Italia Srl
Tarricone Spa
Warsteiner Italia Srl
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map

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