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Insight Report: Best Practice in the Reward Credit Card Sector

Timetric
Published Date » 2014-06-13
No. Of Pages » 74
   
  Synopsis    The report provides insights into reward credit cards offered to customers in key markets:    
 
 It provides a global snapshot of current market dynamics for reward credit cards and their future outlook. 
 It provides insights into the key factors driving increased focus on rewards and loyalty programs. 
 It provides insights into best practices and key strategies adopted by card issuers in key card markets. 
 It provides information on value-added features offered by different types of credit card to attract customers. 
 It provides case examples which highlight the successful implementation of best practices and strategies in key markets. 
 
  Executive summary   Banks are increasingly using rewards and loyalty programs as a tool for maintaining...
Table of content

1 Executive Summary

2 Global Reward Credit Card Sector Dynamics
2.1 Industry Snapshot and Future Outlook
2.2 Key Trends and Drivers
2.2.1 Emerging trends
2.2.2 Market drivers

3 Reward Credit Cards in Key Markets
3.1 The US
3.1.1 Market potential – credit card market size
3.1.2 Product comparison
3.1.3 Strategies
3.2 Canada
3.2.1 Market potential – credit card market size
3.2.2 Product comparison
3.2.3 Strategies
3.3 The UK
3.3.1 Market potential – credit card market size
3.3.2 Product comparison
3.3.3 Strategies
3.4 Germany
3.4.1 Market potential – credit card market size
3.4.2 Product comparison
3.4.3 Strategies
3.5 Australia
3.5.1 Market potential – credit card market size
3.5.2 Product comparison
3.5.3 Strategies
3.6 South Korea
3.6.1 Market potential – credit card market size
3.6.2 Product comparison
3.6.3 Strategies

4 Best Practices and Case Studies
4.1 Best Practice
4.1.1 Partnerships with merchants and service providers
4.1.2 Product segmentation and rebranding to offer simplified products
4.1.3 Redefining pricing based on nature of banking relationship
4.1.4 Customer engagement using social media
4.2 Case Studies
4.2.1 Branding strategy – Hyundai Card’s use of letter and number cards
4.2.2 Customer engagement – BMO using promotions and digital channels to increase card sales
4.2.3 Customer segmentation – Amex offering different cards to target wider customer base
4.2.4 Lowering cost – Citibank offering rewards through mobile app

5 Appendix
5.1 Methodology
5.2 Contact Timetric
5.3 About Timetric
5.4 Timetric’s Services
5.5 Disclaimer

List of Tables


Table 1: Reward Credit Cards – Current Development and Future Outlook
Table 2: Outbound Business or Leisure Trips (Million)
Table 3: Social Media in Retail Banking Functions
Table 4: The US – Credit Cards in Circulation (Million), 2009–2018
Table 5: Cashback Credit Cards in the US
Table 6: Shopping Reward Point Credit Cards in the US
Table 7: Travel Reward Point Credit Cards in the US
Table 8: Canada – Credit Cards in Circulation (Million), 2009–2018
Table 9: Cashback Credit Cards in Canada
Table 10: Shopping Reward Point Credit Cards in Canada
Table 11: Travel Reward Point Credit Cards in Canada
Table 12: The UK – Credit Cards in Circulation (Million), 2009–2018
Table 13: Cashback Credit Cards in the UK
Table 14: Shopping Reward Point Credit Cards in the UK
Table 15: Travel Reward Point Credit Cards in the UK
Table 16: Germany – Credit Cards in Circulation (Million), 2009–2018
Table 17: Discount and Cashback Credit Cards in Germany
Table 18: Shopping Reward Point Credit Cards in Germany
Table 19: Travel Reward Point Credit Cards in Germany
Table 20: Australia – Credit Cards in Circulation (Million), 2009–2018
Table 21: Shopping Reward Credit Cards in Australia
Table 22: Travel Reward credit cards in Australia
Table 23: South Korea – Credit Cards in Circulation (Million), 2009–2018
Table 24: Discount and Cashback Credit Cards in South Korea
Table 25: Shopping Reward Point Credit Cards in South Korea
Table 26: Travel Reward Point Credit Cards in South Korea
Table 27: Amex – Credit Cards Offered

List of Figures


Figure 1: Rewards Credit Cards – Issuer Focus by Category
Figure 2: The US – Credit Cards in Circulation, 2009–2018
Figure 3: Canada – Credit Cards in Circulation, 2009–2018
Figure 4: The US – Credit Cards in Circulation, 2009–2018
Figure 5: Germany – Credit Cards in Circulation, 2009–2018
Figure 6: Australia – Credit Cards in Circulation, 2009–2018
Figure 7: South Korea – Credit Cards in Circulation, 2009–2018

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