ResearchMoz

Insight Report: Best Practice in the Reward Credit Card Sector

Timetric
Published Date » 2014-06-13
No. Of Pages » 74
   
  Synopsis    The report provides insights into reward credit cards offered to customers in key markets:    
 
 It provides a global snapshot of current market dynamics for reward credit cards and their future outlook. 
 It provides insights into the key factors driving increased focus on rewards and loyalty programs. 
 It provides insights into best practices and key strategies adopted by card issuers in key card markets. 
 It provides information on value-added features offered by different types of credit card to attract customers. 
 It provides case examples which highlight the successful implementation of best practices and strategies in key markets. 
 
  Executive summary   Banks are increasingly using rewards and loyalty programs as a tool for maintaining...
Table of content

1 Executive Summary

2 Global Reward Credit Card Sector Dynamics
2.1 Industry Snapshot and Future Outlook
2.2 Key Trends and Drivers
2.2.1 Emerging trends
2.2.2 Market drivers

3 Reward Credit Cards in Key Markets
3.1 The US
3.1.1 Market potential – credit card market size
3.1.2 Product comparison
3.1.3 Strategies
3.2 Canada
3.2.1 Market potential – credit card market size
3.2.2 Product comparison
3.2.3 Strategies
3.3 The UK
3.3.1 Market potential – credit card market size
3.3.2 Product comparison
3.3.3 Strategies
3.4 Germany
3.4.1 Market potential – credit card market size
3.4.2 Product comparison
3.4.3 Strategies
3.5 Australia
3.5.1 Market potential – credit card market size
3.5.2 Product comparison
3.5.3 Strategies
3.6 South Korea
3.6.1 Market potential – credit card market size
3.6.2 Product comparison
3.6.3 Strategies

4 Best Practices and Case Studies
4.1 Best Practice
4.1.1 Partnerships with merchants and service providers
4.1.2 Product segmentation and rebranding to offer simplified products
4.1.3 Redefining pricing based on nature of banking relationship
4.1.4 Customer engagement using social media
4.2 Case Studies
4.2.1 Branding strategy – Hyundai Card’s use of letter and number cards
4.2.2 Customer engagement – BMO using promotions and digital channels to increase card sales
4.2.3 Customer segmentation – Amex offering different cards to target wider customer base
4.2.4 Lowering cost – Citibank offering rewards through mobile app

5 Appendix
5.1 Methodology
5.2 Contact Timetric
5.3 About Timetric
5.4 Timetric’s Services
5.5 Disclaimer

List of Tables


Table 1: Reward Credit Cards – Current Development and Future Outlook
Table 2: Outbound Business or Leisure Trips (Million)
Table 3: Social Media in Retail Banking Functions
Table 4: The US – Credit Cards in Circulation (Million), 2009–2018
Table 5: Cashback Credit Cards in the US
Table 6: Shopping Reward Point Credit Cards in the US
Table 7: Travel Reward Point Credit Cards in the US
Table 8: Canada – Credit Cards in Circulation (Million), 2009–2018
Table 9: Cashback Credit Cards in Canada
Table 10: Shopping Reward Point Credit Cards in Canada
Table 11: Travel Reward Point Credit Cards in Canada
Table 12: The UK – Credit Cards in Circulation (Million), 2009–2018
Table 13: Cashback Credit Cards in the UK
Table 14: Shopping Reward Point Credit Cards in the UK
Table 15: Travel Reward Point Credit Cards in the UK
Table 16: Germany – Credit Cards in Circulation (Million), 2009–2018
Table 17: Discount and Cashback Credit Cards in Germany
Table 18: Shopping Reward Point Credit Cards in Germany
Table 19: Travel Reward Point Credit Cards in Germany
Table 20: Australia – Credit Cards in Circulation (Million), 2009–2018
Table 21: Shopping Reward Credit Cards in Australia
Table 22: Travel Reward credit cards in Australia
Table 23: South Korea – Credit Cards in Circulation (Million), 2009–2018
Table 24: Discount and Cashback Credit Cards in South Korea
Table 25: Shopping Reward Point Credit Cards in South Korea
Table 26: Travel Reward Point Credit Cards in South Korea
Table 27: Amex – Credit Cards Offered

List of Figures


Figure 1: Rewards Credit Cards – Issuer Focus by Category
Figure 2: The US – Credit Cards in Circulation, 2009–2018
Figure 3: Canada – Credit Cards in Circulation, 2009–2018
Figure 4: The US – Credit Cards in Circulation, 2009–2018
Figure 5: Germany – Credit Cards in Circulation, 2009–2018
Figure 6: Australia – Credit Cards in Circulation, 2009–2018
Figure 7: South Korea – Credit Cards in Circulation, 2009–2018

Upcoming Reports:

Building-Integrated Photovoltaics (BIPV) Market - Global Industry Size, Market Share, Trends, Analysis And Forecasts 2012 - 2018
By - Transparency Market Research
Building integrated photovoltaics (BIPV) market makes up an important part of current world Photovoltaics market. The global market for BIPV is expected to reach the capacity of 11,392 megawatts by the year 2015 at the compounded annual growth rate of 56%. Among the various segments of this market, BIPV roofing is the largest segments accounting for 3,197 megawatts by year 2015 with the CAGR of 51%. Increase in the demand for energy and rapidly depleting energy sources are creating the need for alternative energy sources. Building integrated photovoltaics will enable...
Inkjet Papers and Films Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020
By - Transparency Market Research
Inkjet paper is a special paper which is classified by its weight, brightness, smoothness and opacity designed for inkjet printers. It is manufactured from high quality deinked pulp or chemical pulp and possesses good dimensional stability. Additionally, inkjet papers and films possess good surface strength and excellent surface smoothness. Inkjet papers can be bifurcated as glossy, semi-matte, semi-gloss, satin and matte finishes. The thickness of the inkjet paper varies over a wide range. Glossy inkjet papers are made by multicoating, resin coating or cast coating on a lamination...
Next Generation Display Market - Global Industry Analysis, Market Size, Share, Trends, Analysis, Growth And Forecast, 2013 - 2019
By - Transparency Market Research
Advancements in optoelectronics and nanotechnology have changed the display technology in last few years. Due the environmental issues there is high demand for the green products and energy efficient products. With consuming less energy providing other qualities such as high resolution, better display quality and improved backlight are provided by next generation display technologies. 4K technology which refers to 4,000 pixels in horizontal resolution in various digital formats used mainly in shooting motion pictures and scanning 35 mm film into digital. Products using 4K technology are...

Research Assistance

We will be happy to help you find what you need.
Please call us or write us:

866-997-4948 (Us-Canada Toll Free)
Tel: +1-518-618-1030
Email: sales@researchmoz.us
Select License type:

Share this report

Related News

Pepsi Limon, A Brand New Addition to the Pepsi Portfolio
May 22, 2015  
To add a new dose of excitement to its cola offering, Pepsi has come up with the all new Pepsi Limon. This is a new flavored cola, which according to the company is manufactured with just the appropriate amount of real lime juice. The idea for the drink was inspired from the escalating preference of the Hispanic consumers. To satisfy the taste urges of the consumers, the new Pepsi Limon will...
India’s Auto Exports Register Record High Figures in 2014-15
May 21, 2015  
In the fiscal year 2014-15, Indian factories exported a record number of 3.5 million vehicles, which is 15% higher than what they managed a year back. However, domestic sales rose by only 5% since last financial year, with 2.6 million units being sold.  Exports of utility vehicles, commercial vehicles, cars and two- wheelers have increased every year since 2000. But domestic car...
Turkey’s Labor Dispute Affects Ford’s Production
May 21, 2015  
With the ongoing labor dispute in Turkey, Ford’s Turkish manufacturing facility has been hit. Ford Otosan, a joint venture between the company and Turkey’s Koc Holding, mentioned that due to supply problems, production has been temporary stalled at its plants located at Yenikoy and Golcuk in northwestern part of the country. Earlier this week, production at Tofas and Oyak Renault,...
International Automakers Slashing Prices in China
May 21, 2015  
With a slowing Chinese economy, the international automakers are cutting prices of vehicles to be sold in the nation. This has hit the profit margins of the automakers who are struggling with a slowdown in demand.  Last week saw Ford Motor Co. and General Motors slashing their prices on Chinese models. It closely follows rival Volkswagen AG’s move last month to offer...
Century Old Vancouver Sheet Metal Enterprise Shutters
May 21, 2015  
A Vancouver based metal works business in operation for almost 100 years, known for custom metal works shuttered this week.  The business known as Main Sheet Metal Works, a fabrication shop for sheet-metal on Main Street which is wedged between Pacific Central Station and Chinatown has existed for more than ninety years.  As commented by a third generation member of...