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In-store Bakeries - US - June 2015

Published By :

Mintel

Published Date : Jun 2015

Category :

Bakery Products

No. of Pages : N/A


In-store bakeries will continue their recent pattern of sustained, if not spectacular, sales growth, particularly as innovation in baked items deliver healthier indulgences and more convenient breakfast baked goods. With a fairly sizable portion of consumers not even thinking of their in-store bakery as an option for breads and other baked goods, retailers should concentrate on improving product quality and introducing consumers to the available products. Furthermore, mass merchandisers and natural food stores are likely to increase their attention on their in-store bakeries and present greater competition to supermarkets, particularly in the area of natural/organic and allergen-free baked goods.
Table of Content

Overview

What you need to know
Definition

Executive Summary

The issues
Increased growth expected for in-store bakeries
Figure 1: Total US sales and fan chart forecast of in-store bakeries, at current prices, 2010-20
Desserts dominate in-store bakeries
Figure 2: Total estimated 2015 US retail sales of in-store bakery products, by segment, at inflation-adjusted prices, in millions (% change from 2013)
In-store bakeries face competition from their own stores
Figure 3: Purchase of bakery items, March 2015
The opportunities
Ethnic options could lure younger consumers to the in-store bakery
Figure 4: Products for in-store bakeries, by generation, March 2015
Portion control presents potential for in-store bakeries
Figure 5: Products for in-store bakeries, by presence/age of children in household, March 2015
Local resonates most strongly with Millennials
Figure 6: Important features of in-store bakeries, any important, by generation, March 2015
What it means

The Market – What You Need to Know

In-store bakeries projected to grow through 2020
Desserts dominate in in-store bakeries
Breakfast starts strong

Market Size and Forecast

Increased growth rate projected for in-store bakeries
Figure 7: Total US sales and fan chart forecast of in-store bakeries, at current prices, 2010-20
Figure 8: Total US retail sales and forecast of in-store bakery products, at inflation-adjusted prices, 2010-20

Market Breakdown

Desserts continue category dominance
Figure 9: Total U.S. retail sales and forecast of in-store bakery products, by segment, at inflation-adjusted prices, 2010-20
Beginning with breakfast
Figure 10: Total estimated 2015 US retail sales of in-store bakery products, by segment, at inflation-adjusted prices, in millions (% change from 2013)
In-store bakeries rise along with sales
Figure 11: Total number of in-store bakeries and average weekly sales per store, 2008-13

Market Perspective

Battling stand-alone bakeries’ higher quality perception
Figure 12: Purchase of bakery items, March 2015
At-home baking offers less-expensive, though somewhat less-convenient alternative
Figure 13: Types of baking/dessert mixes used – Once a month or more, by age, June 2014

Market Factors

In-store for households with children
Figure 14: US households, by presence of own children, 2003-13
Income for in-store
Figure 15: Real disposable personal income, updated March 10, 2015

Key Players – What You Need to Know

Scratch-made options add fresher appeal
Health translates into less gluten, sugar, and portion size
Organic growth

What’s Working?

Scratch-made at Costco
Figure 16: Reason for purchase from in-store bakeries, by generations, March 2015
Health cues prompt Wegmans’ bakery additions
Figure 17: Reason for purchase from in-store bakeries, by age groups, March 2015
Fresh & Easy organic options
Figure 18: Reason for purchase from in-store bakeries, by age groups, March 2015

The Consumer – What You Need to Know

In-store bakeries resonate with larger households
Natural, mass merchandisers have room to grow their in-store bakeries
In-store bakery insights of interest to consumers

In-store Bakeries More Popular than Stand-alone Bakeries

In-store bakeries still fall short of supermarket aisle sales
Figure 19: Purchase of bakery items, March 2015

Family Size and In-store Bakery Purchase

Larger households turn to in-store bakeries
Figure 20: Purchase of bakery items, by number of children under age 18 in household, March 2015
Figure 21: Reason for purchase from in-store bakeries, by number of children under 18 in household, March 2015

Freshness Differentiates In-store Bakeries from the Supermarket Aisle

Fresh appeal for in-store bakeries
Figure 22: Reason for purchase from in-store bakeries, by generations, March 2015

Room for Growth in Non-supermarket In-store Bakeries

Natural, mass merchandisers fall short of supermarket in-store bakeries
Figure 23: Purchase location for select bakery items, March 2015

Unique Items’ Potential as a Draw

New and different items could lure those who do not think about the in-store bakery
Figure 24: Reasons for not purchasing from in-store bakeries, March 2015
Figure 25: Reasons for not purchasing from in-store bakeries, March 2015

Breakfast, Ethnic Items of Particular Interest to Millennials

Breakfast offerings will have to bear value/price in mind, however
Figure 26: Products for in-store bakeries, by generation, March 2015

In-store Bakery Product Needs

High fiber and portion control would help consumers help themselves
Figure 27: Products for in-store bakeries, by presence/age of children in household, March 2015

Health of Relatively Little Importance among In-store Bakery Offerings

Can in-store bakeries merge health, convenience, and indulgence?
Figure 28: Products for in-store bakeries, by household income, March 2015
Figure 29: Products for in-store bakeries, by generation, March 2015

Bakery Personnel Can Be an In-store Bakery Selling Point

Consumers looking for in-store bakery insight
Figure 30: Important features of in-store bakeries, any important, by race and Hispanic origin, March 2015

Features of the Ideal In-store Bakery

Locally sourced ingredients resonate with more than half of all consumers
Figure 31: Important features of in-store bakeries, any important, by generation, March 2015

Consumer Segmentation

Figure 32: Consumers of in-store bakeries, March 2015
Group one: Seeking something special
Opportunities
Figure 33: Reason for purchase from in-store bakeries, any important, by target group, March 2015
Group two: All about indulgence
Opportunities
Figure 34: Important features of in-store bakeries, any important, by target groups, March 2015
Group three: Getting guidance
Opportunities
Figure 35: Important features of in-store bakeries, any important, by target groups, March 2015
Group four: Happily healthy
Opportunities
Figure 36: Important features of in-store bakeries, any important, by target groups, March 2015

Appendix – Data Sources and Abbreviations

Data sources
Sales data
Fan chart forecast
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Appendix – The Market

Figure 37: Total US retail sales and forecast of in-store bakery products, at current prices, 2010-20
Figure 38: Number of in-store bakeries and average weekly sales per store, 2008-13
Figure 39: Total U.S. retail sales and forecast of in-store bakery products, by segment, at inflation-adjusted prices, 2013 and 2015
Figure 40: Total US retail sales and forecast of in-store bakery desserts, at current prices, 2010-20
Figure 41: Total US retail sales and forecast of in-store bakery desserts, at inflation-adjusted prices, 2010-20
Figure 42: Total US retail sales and forecast of in-store bakery breads and rolls, at current prices, 2010-20
Figure 43: Total US retail sales and forecast of in-store bakery breads and rolls, at inflation-adjusted prices, 2010-20
Figure 44: Total US retail sales and forecast of in-store bakery breakfast bakery products, at current prices, 2010-20
Figure 45: Total US retail sales and forecast of in-store bakery breakfast bakery products, at inflation-adjusted prices, 2010-20
Figure 46: Total US retail sales and forecast of other in-store bakery products, at current prices, 2010-20
Figure 47: Total US retail sales and forecast of other in-store bakery products, at inflation-adjusted prices, 2010-20

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