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Ice Cream - UK - June 2013

Published By :

Mintel

Published Date : Jul 2013

Category :

Beverages

No. of Pages : 205 Pages


While the ice cream market continues to struggle, sales of frozen yogurt are soaring, with the segment benefiting from its naturally low-fat positioning. However, representing less than 1% of the total market, it remains fairly embryonic. This suggests there are lucrative opportunities for ice cream brands to grab a slice of this rapidly expanding sector.
TABLE OF CONTENT

Introduction
Definition
Abbreviations

Executive Summary
The market
Figure 1: Market size and forecast for UK retail value sales of ice cream, sorbet and frozen yogurt, 2007-17
Market factors
Gloomy summer weather in 2012 hits the market
Figure 2: Summer* sunshine and rainfall trends, 2006-12
Ageing population set to hinder the market
Companies, brands and innovation
Unilever brands dominate the market
Figure 3: Brand shares in the UK tubs and blocks ice cream market, 2013*
Brands drive NPD
Adspend continues to ebb
The consumer
Ice cream enjoys high penetration
Figure 4: Types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, April 2013
Special offers are the number one choice factor
Figure 5: Choice factors when buying ice cream/sorbet/frozen yogurt, April 2013
Ice cream benefits from its position as an affordable indulgence
Figure 6: Attitudes towards ice cream, sorbet and frozen yogurt, April 2013
For one in three users, ice cream only appeals in warm weather
Figure 7: Barriers to buying ice cream, sorbet and frozen yogurt, April 2013
What we think

Issues in the Market
How can ice cream brands encourage out of season usage?
How can ice cream brands boost the visibility of the sector?
How can brands boost the health credentials of the category?
Where are growth opportunities in the market?

Trend Application
Trend: Play Ethic
Trend: Collective Intelligence
Mintel Futures: East Meets West

Market Drivers
Key points
Disappointing weather in summer 2012 dents demand
Figure 8: Summer* sunshine and rainfall trends, 2006-12
Rising commodity prices put manufacturers under pressure
Population shifts present challenges and opportunities
Figure 9: Trends in the age structure of the UK population, 2007-17
Families provide a boost to the sector…
Figure 10: Forecast adult population trends, by lifestage, 2007-17
however, household sizes are shrinking
Figure 11: UK households, by size, 2007-17
Socio-economic shifts to benefit the market
Figure 12: Forecast adult population trends, by socio-economic group, 2007-12 and 2012-17

Strength and Weaknesses
Strengths
Weaknesses

Who’s Innovating?
Key points
Innovation levels remain low but stable
NPD concentrates on dairy-based products
Figure 13: NPD in ice cream, sorbet and frozen yogurt, by type, 2009-12
Frozen yogurt NPD looks to cater to burgeoning popularity
Brands extend their lead in NPD in 2012
Figure 14: NPD in ice cream, sorbet and frozen yogurt – branded vs. own-label, 2009-12
Figure 15: Top companies in ice cream, sorbet and frozen yogurt market, by NPD, 2009-12
Unilever is a key driver of high-profile NPD
while R&R focuses on the kids’ market
Harnessing the power of brand extensions
The miniature trend gains momentum
Flavours become more experimental
Figure 16: Top ten flavours used in ice cream, sorbet and frozen yogurt market, 2009-12

Market Size and Forecast
Key points
Price inflation drives growth in ice cream, sorbet and frozen yogurt market
Figure 17: Market size and forecast for UK retail volume and value sales of ice cream, sorbet and frozen yogurt, 2007-17
The future of the ice cream, sorbet and frozen yogurt market
Figure 18: Market size and forecast for UK retail value sales of ice cream, sorbet and frozen yogurt, 2007-17
Figure 19: Market size and forecast for UK retail volume sales of ice cream, sorbet and frozen yogurt, 2007-17
Factors used in the forecast

Segment Performance
Key points
Ice cream sector governs the market
Figure 20: UK retail value sales of ice cream, sorbet and frozen yogurt, by type, 2009-13
Multipacks are gaining ground on tubs and blocks
Figure 21: UK retail value sales of ice cream, by format, 2009-13

Market Share
Key points
Ben & Jerry’s extends its lead of the tubs market
Figure 22: Brand shares in retail sales of tubs/blocks of ice cream, by value and volume, 2012 and 2013
Magnum dominates handheld
Figure 23: Brand shares in retail sales of handheld ice cream, by value and volume, 2012 and 2013

Companies and Products
Fredericks Dairies
General Mills (Häagen-Dazs)
Green and Black’s
Mars
R&R
Unilever

Brand Research
Brand map
Figure 24: Attitudes towards and usage of brands in the ice cream sector, March 2013
Correspondence analysis
Brand attitudes
Figure 25: Attitudes, by ice cream brand, March 2013
Brand personality
Figure 26: Ice cream brand personality – macro image, March 2013
Figure 27: Ice cream brand personality – micro image, March 2013
Brand experience
Figure 28: Ice cream brand usage, March 2013
Figure 29: Satisfaction with various ice cream brands, March 2013
Figure 30: Consideration of ice cream brands, March 2013
Figure 31: Consumer perceptions of current ice cream brand performance, March 2013
Figure 32: Ice cream brand recommendation – Net Promoter Score, March 2013
Brand index
Figure 33: Ice cream brand index, March 2013
Figure 34: Ice cream brand index vs. recommendation, March 2013
Target group analysis
Figure 35: Target groups, March 2013
Figure 36: Ice cream brand usage, by target groups, March 2013
Group One – Conformists
Group Two – Simply the Best
Group Three – Shelf Stalkers
Group Four – Habitual Shoppers
Group Five – Individualists

Brand Communication and Promotion
Key points
Total adspend ebbs from its 2010 peak
Figure 37: Total advertising expenditure in the ice cream market, 2009-12
Unilever accounts for the lion’s share, despite cutting adspend…
Figure 38: Advertising expenditure, by top ten advertisers, 2009-12
while R&R steps up expenditure
Sainsbury’s, Asda and Tesco ramp up adspend
Figure 39: Advertising expenditure, by media type, 2009-12

Channels to Market
Key points
Multiples reign supreme
Figure 40: UK retail sales of the ice cream, sorbet and frozen yogurt market, 2009-12

The Consumer – Usage of Ice Cream, Sorbet and Frozen Yogurt
Key points
85% of Britons purchase ice cream
Figure 41: Types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, April 2013
Families buy the most ice cream
Figure 42: Consumers who have purchased ice cream/sorbet/frozen yogurt in the past 12 months, by presence of own children and household size, April 2013
25-34s are important to the market
Frozen yogurts and sorbets attract a young, affluent crowd
Figure 43: Consumers who have purchased sorbet and frozen yogurt in the past 12 months, by age and socio-economic group, April 2013
Repertoire analysis
Figure 44: Repertoire of types of ice cream/sorbet/frozen yogurt bought in the past 12 months, April 2013
The category is characterised by relatively infrequent usage
Figure 45: Frequency of eating ice cream, ice lollies, sorbet and frozen yogurt, April 2013

The Consumer – Choice Factors
Key points
Special offers hold the most sway on ice cream shoppers
Figure 46: Choice factors when buying ice cream/sorbet/frozen yogurt, April 2013
Figure 47: Consumers who look for special offers/promotions and a well-known brand when choosing ice cream/sorbet/frozen yogurt, by gender, socio-economic group and presence of children, April 2013
The majority gravitate towards their favourite flavour
Figure 48: Consumers who look for their favourite flavour when choosing ice cream/sorbet/frozen yogurt, by gender, presence of children and working status, April 2013
Notable demand for premium and all-natural ingredients
Figure 49: Consumers who look for premium ingredients and all-natural ingredients when choosing ice cream/sorbet/frozen yogurt, by age and socio-economic group, April 2013
Health attributes are of most interest to women
Figure 50: Consumers who look for low fat/fat-free, low sugar/sugar-free and reduced calorie when choosing ice cream/sorbet/frozen yogurt, by gender and age, April 2013
Demand for large packs far outweighs that for small packs
Niche interest in ethical credentials

The Consumer – Attitudes Towards Ice Cream, Sorbet and Frozen Yogurt
Key points
Ice cream benefits from its position as an affordable indulgence
Figure 51: Attitudes towards ice cream, sorbet and frozen yogurt, April 2013
Added-value opportunities for superfood ingredients
A third add toppings
Notable demand for a wider range of sorbet and frozen yogurt
16-24s most open to unusual flavours and added health benefits
Figure 52: Consumers who are interested in buying ice cream featuring unusual flavours and with functional benefits, by age, April 2013
Meal deals could boost visibility
Room for products with natural alternative sweeteners
Figure 53: Consumers who would be interested in buying ice creams/lollies/sorbets which use natural alternative sweeteners and those who do not like the taste of healthier or ‘light’ variants, by gender and age, April 2013

The Consumer – Barriers to Ice Cream
Key points
For one in three users, ice cream only appeals in warm weather
Figure 54: Barriers to buying ice cream, sorbet and frozen yogurt, April 2013
Negative health perceptions hinder the market
Figure 55: Consumers who don’t eat more ice cream/lollies/sorbet/frozen yogurt because they are too high in fat/sugar, by gender, age and socio-economic group, April 2013
Price is a sticking point for one in four users
Figure 56: Consumers who don’t eat more ice cream/lollies/sorbet/frozen yogurt because they are too expensive and consumers who have cut back on buying these to save money, by gender and age, April 2013
Ice cream is not front of mind for one in five
Space in the freezer is an issue for one in eight
Figure 57: Consumers who don’t eat more ice cream/lollies/sorbet/frozen yogurt because they take up too much space in the freezer, by age and household size, April 2013

Appendix – Market Size
Figure 58: Best- and worst-case forecasts for UK retail sales of ice cream, sorbet and frozen yogurt, by volume, 2012-17
Figure 59: Best- and worst-case forecasts for UK retail sales of ice cream, sorbet and frozen yogurt, by value, 2012-17

Appendix – Brand Research
Figure 60: Brand usage, March 2013
Figure 61: Brand commitment, March 2013
Figure 62: Brand momentum, March 2013
Figure 63: Brand diversity, March 2013
Figure 64: Brand satisfaction, March 2013
Figure 65: Brand recommendation, March 2013
Figure 66: Brand attitude, March 2013
Figure 67: Brand image – Macro image, March 2013
Figure 68: Brand image – Micro image, March 2013
Figure 69: Profile of target groups, by demographics, March 2013
Figure 70: Psychographic segmentation, by target groups, March 2013
Figure 71: Brand usage, by target groups, March 2013
Brand index
Figure 72: Brand index, March 2013

Appendix – The Consumer – Usage of Ice Cream, Sorbet and Frozen Yogurt
Figure 73: Most popular types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, by demographics, April 2013
Figure 74: Next most popular types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, by demographics, April 2013
Figure 75: Other types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, by demographics, April 2013
Figure 76: Most popular types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, by demographics, April 2013
Figure 77: Next most popular types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, by demographics, April 2013
Figure 78: Other types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, by demographics, April 2013
Figure 79: Repertoire of types of ice cream/sorbet/frozen yogurt bought in the past 12 months, by demographics, April 2013
Figure 80: Frequency of eating tubs/pots of ice cream, by demographics, April 2013
Figure 81: Frequency of eating ice cream sticks/bars/cones, by demographics, April 2013
Figure 82: Frequency of eating ice lollies, by demographics, April 2013
Figure 83: Frequency of eating sorbet/frozen yogurt, by demographics, April 2013

Appendix – The Consumer – Choice Factors
Figure 84: Most popular choice factors when buying ice cream/lollies/sorbet/frozen yogurt, by demographics, April 2013
Figure 85: Next most popular choice factors when buying ice cream/lollies/sorbet/frozen yogurt, by demographics, April 2013
Figure 86: Top ten claims used in ice cream, sorbet and frozen yogurt, 2009-12

Appendix – The Consumer – Attitudes Towards Ice Cream, Sorbet and Frozen Yogurt
Figure 87: Most popular attitudes towards ice cream, lollies, sorbet and frozen yogurt, by demographics, April 2013
Figure 88: Next most popular attitudes towards ice cream, lollies, sorbet and frozen yogurt, by demographics, April 2013

Appendix – The Consumer – Barriers to Buying Ice Cream
Figure 89: Most popular barriers to buying ice cream, lollies, sorbet and frozen yogurt, by demographics, April 2013
Figure 90: Next most popular barriers to buying ice cream, lollies, sorbet and frozen yogurt, by demographics, April 2013

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