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Ice Cream - Brazil - June 2015

Published By :

Mintel

Published Date : Jun 2015

Category :

Ice Cream

No. of Pages : N/A

The investments made in 2014 will continue to have an impact on market growth in the next few years, especially through higher-priced products, such as premium/gourmet ice creams, and/or ice creams with healthy claims.
Table of Content

Introduction

Definitions
Ice cream market
Abbreviations, currency and scales

Executive Summary

The market
Figure 1: Forecast of Brazil retail sales of ice cream, by value, 2010-20
Companies, brands, and innovation
Unilever, the market leader, is increasingly gaining market share
Figure 2: Leading companies' sales share in the Brazil ice cream retail market, by value, 2014
The consumer
Premium formats and healthy attributes can boost consumption of ice lollies without a stick (eg geladinhos/sacolés) by AB consumers
Figure 3: Consumption of Ice lollies without a stick, normally sold in plastic bags (eg geladinho/gelinho/sacolé), by socioeconomic group, January 2015
Frozen yogurts with added protein and fiber can be positioned as meal replacements
Figure 4: Frozen yogurt consumption, by occasion, January 2015
Soft serve ice cream could have a more premium positioning
Figure 5: Consumption of soft serve ice cream (eg Bob’s, McDonald’s), by opinion about ice cream, January 2015
Customization of ice cream could increase consumption among young Brazilians
Figure 6: Attitudes towards eating ice cream, by age group, January 2015
What we think

The Market – Issues and Insights

Ice cream-based desserts can increase consumption among AB consumers
Mexican paletas could have a more premium positioning
Ice lollies can strengthen their “on-the-go” positioning

Trend Application

Trend: The Real Thing
Trend: Minimize Me
Trend: The Big Issue

Who’s Innovating?

Key points
Exotic flavors could be more explored in the ice lollies/bars segment
Figure 7: Share of launches of ice cream, excluding chocolate, vanilla and strawberry, in relation to the total number of launches in the category by year, in Brazil, Japan, China and US, 2010-14
Functional ice cream can attract more over-55s to the category
Figure 8: Share in the launches of ice cream with functional claims, in relation to the total number of launches in the category by year, in Brazil, Japan, China and the US

Market Size and Forecast

Key points
The World Cup and more investment in higher-priced products boosted growth in 2014
Figure 9: Retail sales of ice cream, by value and volume, Brazil 2010-20
Investment in products with a premium/gourmet positioning and healthy attributes should boost market growth
Figure 10: Forecast of Brazil retail sales of ice cream, by value, 2010-20
Figure 11: Forecast of Brazil retail sales of ice cream, by volume, 2010-20
Factors used in forecasting

Market Share

Key points
Unilever is still the market leader, increasingly gaining market share
Figure 12: Leading companies' sales share in the Brazil ice cream retail market, by value, 2013-14
Figure 13: Leading companies' sales share in the Brazil ice cream retail market, by volume, 2013-14

Companies and Brands

Unilever
Kibon
Ben & Jerry’s
Nestlé
Sorvetes Jundiá
Sorvetes Creme Mel

The Consumer – Frequency of Eating Ice Cream

Key points
Innovations in the category can increase consumption frequency
Figure 14: Consumption of ice cream, January 2015
Premium formats and healthy attributes can boost consumption of ice lollies without a stick (eg geladinhos/sacolés) by AB consumers
Figure 15: Consumption of ice lollies without a stick, normally sold in plastic bags (eg geladinho/gelinho/sacolé), by socio-economic group, January 2015
More attracted to innovations, young consumers can be used as opinion formers by new premium brands of ice cream
Figure 16: Consumption of ice cream, by age group and by types of ice cream, January 2015

The Consumer – Occasions for Eating Ice Cream

Key points
Ice cream with healthy claims can increase consumption of the category as dessert
Figure 17: Occasions for eating ice cream, January 2015
Dessert ice cream made to share among friends can increase consumption among young women
Figure 18: Occasion “at family/friends gatherings”, by age group 16-24 and gender, January 2015
Frozen yogurt with added protein and fiber can be positioned as a meal substitute
Figure 19: Frozen yogurt consumption, by occasion, January 2015

The Consumer – Opinions about Ice Cream

Key points
Attributes such as “natural”, “consumption safety” and “healthy” can increase consumption of ice cream
Figure 20: Opinions about ice cream, January 2015
Soft serve ice cream could benefit from a more premium positioning
Figure 21: Consumption of soft serve ice cream (eg Bob’s, McDonald’s), by opinion about ice cream, January 2015
High quality of ingredients can make ice creams be perceived as healthy by some consumers
Figure 22: Consumption of ice cream, by opinion “Frozen yogurt is healthier than ice cream", January 2015

The Consumer – Attitudes towards Eating Ice Cream

Key points
Convenience of ice cream can help consumers save time when serving a dessert
Figure 23: Attitudes toward eating ice cream, January 2015
Customization of ice cream can increase consumption among young Brazilians
Figure 24: Attitudes toward eating ice cream, by age group, January 2015
Ice cream with flavors inspired by alcoholic beverages can appeal to young male consumers
Figure 25: Agreement with the statement "I would be interested in trying more different flavors of ice cream (eg exotic flavors)" by consumers aged 16-24 and by gender, January 2015

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