866-997-4948(US-Canada Toll Free)

Ice Cream and Desserts - UK - June 2015

Published By :

Mintel

Published Date : Jun 2015

Category :

Ice Cream

No. of Pages : N/A

There is no shortage of innovation in the ice cream and desserts market. There is nonetheless plenty of scope to take NPD in new directions to inject even more excitement into the category and grab the attention of experimental “foodie” consumers keen to step outside their comfort zone. Super sour flavours (as seen in the sugar confectionery market), spicy flavours and even savoury flavours all attract interest.
Table of Content

Introduction

Definition
Ice cream
Desserts
Abbreviations

Executive Summary

The market
Ice cream
Figure 1: Forecast of UK retail sales of ice cream, sorbet and frozen yogurt, by value, 2010-20
Desserts
Figure 2: Forecast of UK retail sales of desserts, by value, 2010-20
Market factors
The sugar debate puts pressure on manufacturers
A big summer boost for ice cream in 2013
The ageing population presents a challenge
Companies, brands and innovation
Unilever has a stronghold on the ice cream market
Figure 3: Leading manufacturers’ shares in the UK retail ice cream market, by value, 2014/15*
NPD activity is dominated by chilled desserts and dairy ice cream
Adspend reaches a five-year high
The consumer
Eight in 10 people eat ice cream
Figure 4: Types of ice cream/sorbet/frozen yogurt eaten in the past 12 months, April 2015
Ice cream is most commonly eaten as a treat and weather plays a strong role
Figure 5: Occasions for eating ice cream, April 2015
Three quarters of adults eat shop-bought desserts
Figure 6: Usage and purchasing of desserts, April 2015
Ingredients and flavours can add more excitement to ice cream and desserts
Figure 7: Interest in innovation in ice cream and desserts, April 2015
Frozen yogurt from yogurt brands attracts interest
Figure 8: Attitudes towards ice cream, April 2015
Opportunities for “hybrid” desserts
Figure 9: Attitudes towards desserts, April 2015
What we think

Issues and Insights

Encouraging customisation can help to heighten consumers’ engagement with desserts and ice cream
The facts
The implications
Functionality can be further explored in the ice cream market
The facts
The implications
There is no need to play it safe with NPD, with a more unconventional approach likely to reap rewards
The facts
The implications

Market Drivers

Key points
The sugar debate puts pressure on manufacturers…
but also creates opportunities for low-sugar variants
A big summer boost for ice cream in 2013
The ageing population presents a challenge
Rise in consumer spending paving the way for premiumisation

Strengths and Weaknesses

Strengths
Weaknesses

Who’s Innovating?

Key points
NPD activity is dominated by chilled desserts and dairy ice cream
Figure 10: New product launches in ice cream and desserts, by segment, 2011-15
Ambient desserts grow their share of NPD
Dairy-free desserts double their share of NPD within ice cream and desserts
Brands snatch the lead from own-label in NPD
Figure 11: New product launches in ice cream and desserts, by company (top 10), 2011-15
The ‘Greek’ trend gathers momentum
The edgy Licktators brand targets adults
A rise in better-for-you claims in 2014
Figure 12: New product launches in ice cream and desserts, by selected claim, 2011-15
Innovation in Gelato

Market Size and Forecast

Key points
Volume sales continue to slip in 2015
Figure 13: UK retail value and volume sales of ice cream, sorbet and frozen yogurt, 2010-20
Forecast – Ice cream, sorbet and frozen yogurt
Figure 14: Forecast of UK retail sales of ice cream, sorbet and frozen yogurt, by value, 2010-20
Desserts
Figure 15: UK retail value and volume sales of desserts, 2010-20
Forecast – Desserts
Figure 16: Forecast of UK retail sales of desserts, by value, 2010-20
Methodology

Segment Performance

Key points
Ice cream sales reached a peak in 2013
Figure 17: UK retail value and volume sales of ice cream, sorbet and frozen yogurt, by segment, 2012-15
Tubs are the most popular format of ice cream
Figure 18: UK retail value and volume sales of ice cream, by format, 2012-15
Chilled formats lead desserts in value
Figure 19: UK retail value and volume sales of ambient, chilled and frozen desserts, 2010-15

Market Share

Key points
Unilever had a stronghold on the ice cream market
Figure 20: Leading brands’ sales and shares in the UK retail ice cream market (top 10), by value and volume, 2013/14-2014/15
Figure 21: Leading manufacturers’ sales and shares in the UK retail ice cream market (top 10), by value and volume, 2013/14-2014/15
Own-label extends its lead in chilled desserts
Figure 22: UK retail sales of leading brands in chilled dessert, by value and volume, 2013/14-2014/15
Frozen desserts
Figure 23: Leading brands’ sales and shares in the UK retail frozen desserts market, by value and volume, 2013/14-2014/15
Ambient desserts
Figure 24: Leading brands’ sales and shares in the UK retail ambient desserts market, by value and volume, 2013/14-2014/15
Figure 25: Leading manufacturers’ sales and shares in the UK retail ambient desserts market, by value and volume, 2013/14-2014/15

Companies and Products

General Mills (Häagen-Dazs)
Product range
Recent activity
Mars
Product range and innovation
Recent activity
Müller UK & Ireland
Product range and innovation
Recent activity
Nestlé
Product range
Product innovation
Recent activity
R&R
Product range
Recent activity
Premier Foods
Product range and innovation
Recent activity
Unilever
Product range
Innovation
Recent activity

Brand Communication and Promotion

Key points
Adspend reaches a five-year high
Figure 26: Recorded above-the-line, online display and direct mail total advertising expenditure in the UK ice cream and desserts market, 2010-15
Unilever leads adspend
Figure 27: Recorded above-the-line, online display and direct mail total advertising expenditure in the UK ice cream and desserts market, by top 10 advertisers in 2014, 2010-15
Unilever steps up adspend in 2014
Iceland leads the supermarkets
Coverage/methodology

Brand Research – Ice Cream and Desserts

Key points
Brand map
Figure 28: Attitudes towards and usage of selected brands, April 2015
Key brand metrics
Figure 29: Key metrics for selected brands, April 2015
Brand attitudes: Ambrosia most strongly noted for offering value
Figure 30: Attitudes, by brand, April 2015
Brand personality: Gü has an element of exclusivity compared to other brands
Figure 31: Brand personality – Macro image, April 2015
Müller Rice has healthier brand image but struggles to match up on taste
Figure 32: Brand personality – Micro image, April 2015
Brand analysis
Magnum enjoys strong position built on trust and satisfaction
Figure 33: User profile of Magnum, April 2015
Ben & Jerry’s vibrant and fun image provides youthful appeal
Figure 34: User profile of Ben & Jerry’s, April 2015
Häagen-Dazs may be the choice for consumers looking for something special
Figure 35: User profile of Häagen-Dazs, April 2015
Gü is the most exclusive brand analysed, which may limit usage somewhat
Figure 36: User profile of Gü, April 2015
Kelly’s has a traditional brand image that appeals to older groups in particular
Figure 37: User profile of Kelly’s, April 2015
Ambrosia’s longevity boosts trust but it lacks some glamour of other brands
Figure 38: User profile of Ambrosia, April 2015
Müller Rice has an additional element of healthiness, but lacks vibrancy
Figure 39: User profile of Müller Rice, April 2015

The Consumer – Usage of Ice Cream

Key points
Eight in 10 people eat ice cream
Figure 40: Types of ice cream/sorbet/frozen yogurt eaten in the past 12 months, April 2015
Frequency of usage is low
Figure 41: Frequency of usage of handheld ice cream and tubs/pots of ice cream, April 2015
25-34s and parents are core demographics
Figure 42: Consumers who eat handheld ice cream and tubs/pots of ice cream at least once a week, by gender, age and parental status, April 2015

The Consumer – Ice Cream Usage Occasions

Ice cream is most commonly eaten as a treat and weather plays a strong role
Figure 43: Occasions for eating ice cream, April 2015
Dessert occasion fuels usage among older consumers
Figure 44: Selected usage occasions for typically eating ice cream, by age, April 2015
Low levels of usage as a snack
Minority of parents eat ice cream with their children

The Consumer – Usage of Desserts

Key points
Three quarters of adults eat shop-bought desserts
Figure 45: Usage and purchasing of desserts, April 2015
Users eating desserts weekly are in the minority
Figure 46: Frequency of usage of desserts, April 2014

Ingredients and the Consumer – Interest in Innovation in Ice Cream and Desserts

flavours can add more excitement to ice cream and desserts
Figure 47: Interest in innovation in ice cream and desserts, April 2015
Savoury flavours
Textures
Natural sweeteners attract interest
Added health opportunities
Energy-boosting credentials appeal to the younger generation

The Consumer – Attitudes towards Ice Cream

Key points
Frozen yogurt from yogurt brands attracts interest
Figure 48: Attitudes towards ice cream, April 2015
Portion control presents an issue
Scope to build on usage occasions
Customisation can be encouraged through NPD

The Consumer – Attitudes towards Desserts

Key points
Opportunities for “hybrid” desserts
Figure 49: Attitudes towards desserts, April 2015
Scope for more ethnic-inspired desserts
Homemade desserts pose competition

Appendix – Market Size and Forecast

Figure 50: Best- and worst-case forecasts for retail sales of ice cream, sorbet and frozen yogurt, by value, 2015-20
Figure 51: Best- and worst-case forecasts for retail sales of ice cream, sorbet and frozen yogurt, by volume, 2015-20
Figure 52: Best- and worst-case forecasts for retail sales of desserts, by value, 2015-20
Figure 53: Best- and worst-case forecasts for retail sales of desserts, by volume, 2015-20

Make an enquiry before buying this Report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title *
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Message
  • Security Code *