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Ice Cream and Desserts - UK - June 2014

Published By :

Mintel

Published Date : Jul 2014

Category :

Ice Cream

No. of Pages : 258 Pages

Flavour trends have been widely explored by operators in the ice cream and desserts market, looking to cater to adventurous palates and continuously refresh their offering. Coffee, dessert and alcohol-inspired flavours have been seen across the ice cream and desserts market, appealing to adult tastes.
Table of Content

Introduction

Definition
Ice cream
Desserts
Abbreviations

Executive Summary

The market
The future
Figure 1: Forecast of UK retail sales of ice cream, sorbet and frozen yogurt, by value, 2009-19
Figure 2: Forecast of UK retail sales of desserts, by value, 2009-19
Market factors
Warm weather provides a boost
Decline in adults in family lifestage
Health remains an issue
Companies
Unilever leads the ice cream market
Figure 3: Leading manufacturers’ shares in the UK retail ice cream market, by value, 2013/14*
A decline in NPD in 2013
Adspend exceeds £30 million
The consumer
Ice cream and desserts are deemed indulgent and comforting
Figure 4: Correspondence analysis of qualities associated with ice cream, desserts and yogurt/yogurt drinks, April 2014
More than eight in 10 buy and eat ice cream, sorbet and frozen yogurt
Figure 5: Types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, April 2014
Two in five see frozen yogurt as healthier than ice cream
Figure 6: Attitudes towards ice cream, April 2014
More than three in four adults eat desserts
Figure 7: Types of desserts eaten/bought in the past three months, April 2014
Individual portions appeal to two in five
Figure 8: Attitudes towards desserts, April 2014
What we think

Issues and Insights

Innovation on flavour helps to cater to the more adventurous consumer
The facts
The implications
Snacking poses an opportunity to expand usage
The facts
The implications
Investment in healthier versions could help to improve ice cream’s image
The facts
The implications

Trend Application

Trend: Make it Mine
Trend: Guiding Choice
Trend: Brand Intervention

Market Drivers

Key points
Warm summer 2013 weather boosts sales
Figure 9: Mean temperature, rainfall and sunshine hours over summer (June, July and August), UK, 2008-13
Rise in consumer spending could offer opportunities for trading up
Manufacturers remain under pressure from rising commodity prices
Sugar content is a concern for those eating ice cream
Forecast decline in the number of adults in family lifestage could affect the market adversely
Figure 10: Forecast adult population trends, by lifestage, 2008-18
Rise in one-person households poses a challenge
Figure 11: UK households, by size, 2008-18
That ABs account for one in four adults should continue to benefit premium products

Strengths and Weaknesses

Strengths
Weaknesses

Who\'s Innovating?

Key points
Chilled desserts lead NPD in 2013
Figure 12: New product launches in ice cream and desserts, by segment, 2010-14
Snacking fuels innovation
Ice cream
Desserts
Flavour innovation caters to consumer interest
Coffee varieties are on-trend
Alcohol-inspired flavours cater to adult tastes
Dessert-inspired flavours
Frozen yogurt segment sees new flavours
Sweet and savoury
Development of lower-fat/sugar versions is limited
Figure 13: New product launches in ice cream and desserts, by ‘low/no/reduced fat’ and ‘low/no/reduced sugar’ claims, 2010-14
Free-from launches in ice cream look to cater to diet-specific needs
Appealing to the family market
Ice cream
Desserts
Brands look to build on their equity and extend into new areas
Ice cream
Desserts

Market Size and Forecast

Key points
Ice cream
Figure 14: UK retail value and volume sales of ice cream, sorbet and frozen yogurt, 2009-19
Forecast – Ice cream, sorbet and frozen yogurt
Figure 15: Forecast of UK retail sales of ice cream, sorbet and frozen yogurt, by value, 2009-19
Desserts
Figure 16: UK retail value and volume sales of desserts, 2009-19
Forecast – Desserts
Figure 17: Forecast of UK retail sales of desserts, by value, 2009-19
Methodology

Segment Performance

Key points
Ice cream holds massive lead in the market
Figure 18: UK retail value and volume sales of ice cream, sorbet and frozen yogurt, by type, 2011-14
Multipacks see strongest growth in ice cream
Figure 19: UK retail value and volume sales of ice cream, by format, 2011-14
Chilled formats take the lead in desserts
Figure 20: UK retail value and volume sales of ambient, chilled and frozen desserts, 2009-14

Market Share

Key points
Unilever accounts for almost half the market by value
Figure 21: Leading manufacturers’ sales and shares in the UK retail ice cream market, by value and volume, 2012/13 and 2013/14
Magnum extends its lead in the ice cream market
Figure 22: Leading brands’ sales and shares in the UK retail ice cream market, by value and volume, 2012/13 and 2013/14
Own-label accounts for more than two fifths of volumes, but just a quarter of value sales
Müller Rice leads the chilled desserts category
Figure 23: Estimated UK retail sales of leading brands in chilled dessert, by value and volume, 2012 and 2013
Ambrosia grows sales and share in ambient desserts
Figure 24: Leading brands’ sales and shares in the UK retail ambient desserts market, by value and volume, 2012/13 and 2013/14
Own-label holds biggest share, despite dip in sales
Premier leads ambient desserts
Figure 25: Leading manufacturers’ sales and shares in the UK retail ambient desserts market, by value and volume, 2012/13 and 2013/14
Own-label dominates frozen desserts
Figure 26: Leading brands’ sales and shares in the UK retail frozen desserts market, by value and volume, 2012/13 and 2013/14
Figure 27: Leading manufacturers’ sales and shares in the UK retail frozen desserts market, by value and volume, 2012/13 and 2013/14

Companies and Products

General Mills (Häagen-Dazs)
Product range
Recent activity
Mars
Product range and innovation
Recent activity
Müller
Product range and innovation
Product innovation
Recent activity
Nestlé
Product range and innovation
Recent activity
R&R
Product range
Product innovation
Recent activity
Premier Foods
Product range and innovation
Recent activity
Unilever
Product range
Innovation
Recent activity

Brand Advertising, Perceptions and Social Media

Brand advertising
Key points
Desserts overtake ice cream by adspend in 2013
Figure 28: Advertising expenditure in the UK ice cream and desserts market, 2010-14
Müller dominates adspend in 2013
Figure 29: Advertising expenditure in the UK ice cream and desserts market, by top 10 advertisers, 2010-14
Unilever leads overall
Premier Foods continues investment in power brand Ambrosia
Figure 30: Share of advertising expenditure in the UK ice cream and desserts market, by top 10 brands, 2013
Brand perceptions
Key brand metrics
Figure 31: Key brand metrics, February 2014
Brand map
Figure 32: Attitudes towards and usage of brands in the ice cream and dessert sector, February 2014
Correspondence analysis
Brand attitudes
Figure 33: Attitudes, by ice cream and dessert brand, February 2014
Brand personality
Figure 34: Ice cream and dessert brand personality – Macro image, February 2014
Brand usage
Figure 35: Ice cream and dessert brand usage, February 2014
Brand experience
Figure 36: Ice cream and dessert brand experience, February 2014
Social media and online buzz
Social media metrics
Figure 37: Social media metrics of selected ice cream and dessert brands, May 2014
Ben & Jerry’s dominates online mentions
Figure 38: Social media usage, by age, February 2014
Ambrosia’s conversation is low
Online mentions
Figure 39: Share of conversation of selected ice cream and dessert brands, by week, 28th April 2013-3rd May 2014
Ben and Jerry’s dominates online conversation year-round
Magnum appears to be most seasonal in attracting conversation
Bradley Cooper earns Häagen-Dazs online share
Ambrosia sparks little conversation online
Topics of discussion
Figure 40: Topics of discussion around selected ice cream and dessert brands, 28th April 2013-3rd May 2014
Flavour drives conversation the most
Figure 41: Mentions of selected ice cream and dessert brands around topic of flavours, by brand, 28th April 2013-3rd May 2014
Consumers often talk about Ben & Jerry’s in relation to its tub format
Figure 42: Mentions of selected ice cream and dessert brands around topic of format/type, 28th April 2013-3rd May 2014
Figure 43: Mentions of Ben & Jerry’s in reference to format/type, 28th April 2013-3rd May 2014
Bradley Cooper assists Häagen-Dazs discussion
Figure 44: Mentions around Häagen-Dazs and advertising, 28th April 2013-3rd May 2014
Advertising mentions do not necessarily follow advertising spend
Figure 45: Advertising spend of selected ice cream and dessert brands, by week, 29th April 2013-4th May 2014
Analysis by brand
Ben & Jerry’s
Figure 46: Topic cloud around mentions of Ben & Jerry’s, 28th April 2013-3rd May 2014
Magnum
Figure 47: Magnum’s share of conversation across brands analysed, 28th April 2013-3rd May 2014
Häagen-Dazs
Figure 48: Topic cloud around mentions of Gü, 28th April 2013-3rd May 2014
Ambrosia

Channels to Market

Key points
Multiples dominate the market
Ice cream, sorbet and frozen yogurt
Figure 49: UK retail sales of ice cream, sorbet and frozen yogurt, 2011-13
Desserts
Figure 50: UK retail value sales of desserts, by outlet type, 2011-13

The Consumer – Qualities Associated with Ice Cream and Desserts

Key points
Ice cream and desserts are deemed indulgent and comforting
Figure 51: Correspondence analysis of qualities associated with ice cream, desserts and yogurt/yogurt drinks, April 2014
Figure 52: Qualities associated with ice cream, desserts and yogurt/yogurt drinks, April 2014
More than three in 10 view ice cream and desserts as unhealthy
Figure 53: Selected qualities associated with ice cream, desserts and yogurt/yogurt drinks, by gender, March 2014
Two in five see chilled and frozen desserts as suitable for a special occasion
Opportunities to push satiety claim for ambient desserts
Methodology

The Consumer – Usage of Ice Cream

Key points
More than eight in 10 buy ice cream, sorbet and frozen yogurt
Figure 54: Types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, April 2014
Households with children are more likely to buy ice cream
Figure 55: Types of ice cream/sorbet/frozen yogurt bought/eaten in the past 12 months, by presence of children, April 2014
Frozen yogurt and sorbet are most popular among the young
Figure 56: Sorbet/frozen yogurt eaten in the past 12 months, by age, April 2014
One in four adults have bought more than six types of ice cream, sorbet and frozen yogurt
Figure 57: Repertoire of types of ice cream/sorbet/frozen yogurt bought and eaten in the past 12 months, April 2014

The Consumer – Interest in Ice Cream Flavours

Key points
Coffee-inspired flavours are the most popular
Figure 58: Interest in ice cream flavours, April 2014
A fifth have tried sweet and savoury flavours
South American flavours generate greatest future interest
A third of adults show interest in ethnic flavours
Dessert and alcohol-inspired flavours show potential for future trial

The Consumer – Attitudes Towards Ice Cream

Key points
Two in five see frozen yogurt as healthier than ice cream
Figure 59: Attitudes towards ice cream, April 2014
A minority look for authentic production and regionality
Sugar content causes concern for more than a third of buyers and eaters
Flavour innovation is a driver to a third of buyers and eaters
Figure 60: Agreement with the statement ‘I am prompted to buy ice cream when I see a new flavour’, by age and region, April 2014

The Consumer – Usage of Desserts

Key points
More than three in four adults eat desserts
Figure 61: Types of desserts eaten/bought in the past three months, April 2014
Custard attracts an older user base
Dessert toppings and packet mixes are eaten/bought by less than a fifth
Chilled desserts are the most popular format
A fifth buy and an equal number eat just one type of dessert
Figure 62: Repertoire of types of desserts bought and eaten in the past three months, April 2014

The Consumer – Purchasing of Desserts

Key points
The majority of dessert buyers are buying the same amount as a year ago
Figure 63: Changes in purchase patterns of desserts over the last 12 months, April 2014
Health is the main reason to buy fewer desserts
Figure 64: Reasons for buying fewer desserts compared to a year ago, April 2014
More than half cut back because of cost

The Consumer – Occasions for Eating Desserts

Key points
More than three in five eat desserts after a meal on the weekend
Figure 65: Occasions for eating desserts*, April 2014
More than a third eat desserts on special occasions
Two in five 16-34s eat desserts as a snack at home
Entertaining is a driver for over-55s

The Consumer – Attitudes Towards Desserts

Key points
Individual portions appeal to two in five
Figure 66: Attitudes towards desserts, April 2014
Figure 67: Agreement with the statement ‘I would like to see more desserts come in individual portions (eg cheesecake for one)’, by household size, April 2014
Almost a third would like to see more exciting flavours
Making desserts more snackable could attract 16-24s

Appendix – Market Drivers

Figure 68: Forecast adult population trends, by socio-economic group, 2008-18
Figure 69: UK households, by size, 2008-18
Figure 70: Trends in the age structure of the UK population, 2008-18

Appendix – Market Size and Forecast

Figure 71: Best- and worst-case forecasts for retail sales of ice cream, sorbet and frozen yogurt, by value, 2014-19
Figure 72: Best- and worst-case forecasts for retail sales of ice cream, sorbet and frozen yogurt, by volume, 2014-19
Figure 73: Forecast of UK retail sales of ice cream, sorbet and frozen yogurt, by volume, 2009-19
Figure 74: Best- and worst-case forecasts for retail sales of desserts, by value, 2014-19
Figure 75: Best- and worst-case forecasts for retail sales of desserts, by volume, 2014-19
Figure 76: Forecast of UK retail sales of desserts, by volume, 2009-19

Appendix – Brand Advertising, Perceptions and Social Media

Figure 77: Brand usage, February 2014
Figure 78: Brand commitment, February 2014
Figure 79: Brand diversity, February 2014
Figure 80: Brand satisfaction, February 2014
Figure 81: Brand recommendation, February 2014
Figure 82: Brand attitude, February 2014
Figure 83: Brand image – Macro image, February 2014
Figure 84: Online mentions and share of conversation of selected ice cream and dessert brands, 28th April 2013-3rd May 2014
Figure 85: Topics of discussion around selected ice cream and dessert brands, 28th April 2013-3rd May 2014

Appendix – The Consumer – Qualities Associated with Ice Cream and Desserts

Figure 86: Qualities associated with yogurts, ice cream and desserts, April 2014
Figure 87: Most popular qualities associated with ice cream, by demographics, April 2014
Figure 88: Next most popular qualities associated with ice cream, by demographics, April 2014
Figure 89: Other qualities associated with ice cream, by demographics, April 2014
Figure 90: Most popular qualities associated with chilled desserts, by demographics, April 2014
Figure 91: Next most popular qualities associated with chilled desserts, by demographics, April 2014
Figure 92: Other qualities associated with chilled desserts, by demographics, April 2014
Figure 93: Most popular qualities associated with desserts stored at room temperature, by demographics, April 2014
Figure 94: Next most popular qualities associated with desserts stored at room temperature, by demographics, April 2014
Figure 95: Other qualities associated with desserts stored at room temperature, by demographics, April 2014
Figure 96: Most popular qualities associated with frozen desserts, by demographics, April 2014
Figure 97: Next most popular qualities associated with frozen desserts, by demographics, April 2014
Figure 98: Other qualities associated with frozen desserts, by demographics, April 2014
Figure 99: Most popular qualities associated with yogurt/fromage frais, by demographics, April 2014
Figure 100: Next most popular qualities associated with yogurt/fromage frais, by demographics, April 2014
Figure 101: Other qualities associated with yogurt/fromage frais, by demographics, April 2014
Figure 102: Most popular qualities associated with yogurt drinks, by demographics, April 2014
Figure 103: Next most popular qualities associated with yogurt drinks, by demographics, April 2014
Figure 104: Other qualities associated with yogurt drinks, by demographics, April 2014

Appendix – The Consumer – Usage of Ice Cream

Figure 105: Types of ice cream/sorbet/frozen yogurt eaten/bought in the past 12 months, April 2014
Figure 106: Most popular types of ice cream/sorbet/frozen yogurt bought in the past 12 months – Have bought in the last 12 months, by demographics, April 2014
Figure 107: Next most popular types of ice cream/sorbet/frozen yogurt bought in the past 12 months – Have bought in the last 12 months, by demographics, April 2014
Figure 108: Other types of ice cream/sorbet/frozen yogurt bought in the past 12 months – Have bought in the last 12 months, by demographics, April 2014
Figure 109: Most popular types of ice cream/sorbet/frozen yogurt eaten in the past 12 months – Have eaten in the last 12 months, by demographics, April 2014
Figure 110: Next most popular types of ice cream/sorbet/frozen yogurt eaten in the past 12 months – Have eaten in the last 12 months, by demographics, April 2014
Figure 111: Other types of ice cream/sorbet/frozen yogurt eaten in the past 12 months – Have eaten in the last 12 months, by demographics, April 2014
Figure 112: Repertoire of types of ice cream/sorbet/frozen yogurt bought in the past 12 months, April 2014
Figure 113: Repertoire of types of ice cream/sorbet/frozen yogurt bought in the past 12 months, by demographics, April 2014
Figure 114: Repertoire of types of ice cream/sorbet/frozen yogurt eaten in the past 12 months, April 2014
Figure 115: Repertoire of types of ice cream/sorbet/frozen yogurt eaten in the past 12 months, by demographics, April 2014

Appendix – The Consumer – Interest in Ice Cream Flavours

Figure 116: Interest in ice cream flavours, April 2014
Figure 117: Interest in ice cream flavours – Coffee-inspired, by demographics, April 2014
Figure 118: Interest in ice cream flavours – Dessert-inspired, by demographics, April 2014
Figure 119: Interest in ice cream flavours – Sharp flavours, by demographics, April 2014
Figure 120: Interest in ice cream flavours – Sweet and savoury mixed, by demographics, April 2014
Figure 121: Interest in ice cream flavours – Alcohol-inspired^, by demographics, April 2014
Figure 122: Interest in ice cream flavours – Seasonal flavours, by demographics, April 2014
Figure 123: Interest in ice cream flavours – Ethnic, by demographics, April 2014
Figure 124: Interest in ice cream flavours – Flavours featuring spices, by demographics, April 2014
Figure 125: Interest in ice cream flavours – South American flavours, by demographics, April 2014
Figure 126: Interest in ice cream flavours – Hot flavours, by demographics, April 2014
Figure 127: Interest in ice cream flavours – Savoury, by demographics, April 2014

Appendix – The Consumer – Attitudes Towards Ice Cream

Figure 128: Attitudes towards ice cream, frozen yogurt and sorbet, April 2014
Figure 129: Most popular attitudes towards ice cream, frozen yogurt and sorbet, by demographics, April 2014
Figure 130: Next most popular attitudes towards ice cream, frozen yogurt and sorbet, by demographics, April 2014
Figure 131: Other attitudes towards ice cream, frozen yogurt and sorbet, by demographics, April 2014

Appendix – The Consumer – Usage of Desserts

Figure 132: Types of desserts eaten/bought in the past three months, April 2014
Figure 133: Types of desserts eaten/bought in the past three months, by demographics, April 2014
Figure 134: Types of desserts eaten/bought in the past three months – Chilled desserts, by demographics, April 2014
Figure 135: Types of desserts eaten/bought in the past three months – Custard, by demographics, April 2014
Figure 136: Types of desserts eaten/bought in the past three months – Non-chilled desserts, by demographics, April 2014
Figure 137: Types of desserts eaten/bought in the past three months – Packet dessert mixes, by demographics, April 2014
Figure 138: Types of desserts eaten/bought in the past three months – Frozen desserts, by demographics, April 2014
Figure 139: Types of desserts eaten/bought in the past three months – Dessert toppings/sauce, by demographics, April 2014
Figure 140: Types of desserts eaten/bought in the past three months – Other, by demographics, April 2014
Repertoire
Figure 141: Repertoire of types of desserts bought in the past three months, April 2014
Figure 142: Repertoire of types of desserts bought in the past three months, by demographics, April 2014
Figure 143: Repertoire of types of desserts eaten in the past three months, April 2014
Figure 144: Repertoire of types of desserts eaten in the past three months, by demographics, April 2014

Appendix – The Consumer – Purchasing of Desserts

Figure 145: Changes in purchase patterns of desserts over the last 12 months, April 2014
Figure 146: Changes in purchase patterns of desserts over the last 12 months, by demographics, April 2014
Figure 147: Reasons for buying fewer desserts compared to year ago, April 2014

Appendix – The Consumer – Occasions for Eating Desserts

Figure 148: Reasons for eating desserts, April 2014
Figure 149: Reasons for eating desserts, by demographics, April 2014

Appendix – The Consumer – Attitudes Towards Desserts

Figure 150: Attitudes towards desserts, April 2014
Figure 151: Most popular attitudes towards desserts, by demographics, April 2014
Figure 152: Next most popular attitudes towards desserts, by demographics, April 2014

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