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Hotels - China - September 2013

Mintel
Published Date » 2013-10-03
No. Of Pages » 199
   
 China’s hotel market has grown rapidly in recent years, and future growth prospects also look good, but there is also rising competition in the market. While the number of Chinese people travelling for work and leisure has increased, driving the dramatic increase in new hotel openings, hotel chains now face catering to the needs of an increasingly diverse range of travel needs and differentiation among hotel users. 
TABLE OF CONTENT

Introduction
Definition
Classified
Unclassified
Report structure
Methodology
Abbreviations

Executive Summary
The market
Figure 1: China – Total travel accommodation outlets, 2008-18
Companies and brands
Figure 2: China – Top 5 hotel chain groups’ share of total star-rating classified outlets, 2012
The consumer
Figure 3: Number of nights spent in an hotel in China, August 2013
Key trends
Hotel purpose and duration of stay
Figure 4: Purposes for staying in an hotel in China, August 2013
How do consumers choose and book hotels?
Figure 5: Planning process before booking an hotel, August 2013
What consumers look for in an hotel
Figure 6: Importance of reputation/quality factors when booking an hotel in China, August 2013
Chinese consumer attitudes towards hotels
Figure 7: Attitudes towards basic needs fulfilment of hotels in China, August 2013
What we think

The Market
Key points
Market size and forecast
The total market
Figure 8: China – Total travel accommodation outlets, 2008-18
The 1-3 star-rated hotels sector
Figure 9: China – Total 1-3 star-rated travel accommodation outlets, 2008-18
The 4-5 star-rated hotels sector
Figure 10: China – Total 4-5 star-rated travel accommodation outlets, 2008-18
The unclassified hotels sector
Figure 11: China – Total non-star-rated travel accommodation outlets, 2008-18
Market segmentation
Figure 12: China – Total travel accommodation outlets, by star-rating classification and non-classified type, 2008-12
Figure 13: China –Travel accommodation outlets total period % growth, by star-rating classification, 2007-12
Market drivers
Figure 14: Period % growth in key statistical indicators for hotel service enterprises and establishments above the designated national statistics gathering threshold, 2008-11
Figure 15: Urban per capita household leisure services spending, 2008-11
The strong growth of domestic travel creating new potential
Figure 16: China – Volume of passenger traffic, by location of origin and purpose, 2007-12
Lower tier cities seeing bigger growth in airport passenger volume
Figure 17: China – Top-21 airports, by share of total airport passenger volume and volume growth, 2012
Domestic leisure travel tops consumers’ reasons for flying
Figure 18: Reason for flying, June 2013
Figure 19: Choice of airline and class, June 2013
Strong growth potential showing in consumers taking short breaks
Figure 20: Frequency of spending leisure time, by type of activity in the past 12 months, July 2013
Figure 21: Changes in the amount of time spent on leisure, by type of activity compared to 12 months ago, July 2013

Companies and Brands
Key points
Brand share
Figure 22: China – Top-5 hotel chain groups’ share of total star-rating classified outlets, 2012
Figure 23: China – Leading hotel chain groups’ total star-rating classified outlets, 2009-12
Figure 24: China – Top 5 hotel chain groups’ share of total star-rating classified outlets, 2009-12
Advertising and innovation
Wedding and banquet services
Conference and business meeting services
Cuisine events
Major festival marketing
Special city breaks
Loyalty/membership cards
Services to guests – massage, travel booking, transport, etc.
Companies
Home Inns and Hotels Management Inc.
Figure 25: Home Inns and Hotels Management Inc. financial results, 2008-12
7 Days Group Holdings, Ltd.
Figure 26: Days Group Holdings, Ltd. financial results, 2008-12
Figure 27: Days Group Holdings, Ltd. hotel network structure, 2008-12
China Lodging Group, Ltd.
Figure 28: China Lodging Group, Ltd. financial results, 2008-12
Figure 29: China Lodging Group, Ltd. hotel network structure, 2010-12
Shanghai Jinjiang International Hotels Development Co., Ltd.
Figure 30: Shanghai Jinjiang International Hotels Development Co., Ltd. financial results, 2011/12
Figure 31: Shanghai Jinjiang International Hotels Development Co., Ltd. hotel network structure, 2008-12
Figure 32: Shanghai Jinjiang International Hotels Development Co., Ltd. average room revenues and occupancy, by brand, 2011/12
GreenTree Inns Hotel Management Group, Inc.

The Consumer – Hotel Usage and Duration of Stay
Key points
Purposes of hotel stay
Figure 33: Purposes for staying in an hotel in China, August 2013
Duration of hotel stay
Figure 34: Number of nights spent in an hotel in China, August 2013

The Consumer – Hotel Planning and Booking Habits
Key points
The planning process before booking a hotel
Figure 35: Planning process before booking an hotel, August 2013
How people book hotels
Figure 36: How consumers book an hotel in China, August 2013

The Consumer – Features Sought by, and Attitudes towards Hotels among Chinese Consumers
Key points
Key services and facilities sought by consumers from an hotel
Figure 37: Importance of service/facility factors when booking an hotel in China, August 2013
Attitudes towards hotel pricing
Figure 38: Attitudes towards price of hotels in China, August 2013

Key Issue – Hotel Purpose and Duration of Stay
Key points
Short holiday breaks are in big demand
Figure 39: Purposes for staying in an hotel in China, August 2013
Hotel leisure stays create a variety of opportunities
Figure 40: Purposes for staying in an hotel for leisure/personal reasons in China, August 2013
Potential for increasing conference and training business
Figure 41: Purposes for staying in an hotel for business reasons in China, August 2013
Consumer hotel stay reasons by lifestage
Figure 42: Purposes for staying in an hotel in China, by gender and age group, August 2013
Figure 43: Purposes for staying in an hotel in China, by marital status and children in household, August 2013
Figure 44: Purposes for staying in an hotel in China, by age of children in household, August 2013
Consumer hotel stay reasons by income, location and education
Figure 45: Purposes for staying in an hotel in China, by monthly household income group, August 2013
Figure 46: Purposes for staying in an hotel in China, by city tier, August 2013
Typical duration of stay at hotels
Figure 47: Number of nights spent in an hotel in China, August 2013
Typical hotel stay duration by lifestage
Figure 48: Number of nights spent in an hotel in China, by gender and age group, August 2013
Figure 49: Number of nights spent in an hotel in China, by age of children in household, August 2013
Typical hotel stay duration by income, location and education
Figure 50: Number of nights spent in an hotel in China, by monthly household income group, August 2013
Figure 51: Number of nights spent in an hotel in China, by city tier, August 2013
What does it mean?

Key Issue – How do Consumers Choose and Book Hotels?
Key points
The planning process before booking an hotel
Figure 52: Planning process before booking an hotel, August 2013
Consumer hotel booking planning by lifestage
Figure 53: Planning process before booking an hotel, by gender and age group, August 2013
Figure 54: Planning process before booking an hotel, by marital status and children in household, August 2013
Figure 55: Planning process before booking an hotel, by age of children in household, August 2013
Consumer hotel booking planning by income and location
Figure 56: Planning process before booking an hotel, by monthly household income group, August 2013
Figure 57: Planning process before booking an hotel, by level of education, August 2013
How consumers book an hotel stay
Figure 58: How consumers book an hotel in China, August 2013
Consumer hotel booking process by lifestage
Figure 59: How consumers book an hotel in China, by gender and age group, August 2013
Figure 60: How consumers book an hotel in China, by age of children in household, August 2013
Consumer hotel booking process by income and location
Figure 61: How consumers book an hotel in China, by monthly household income group, August 2013
Figure 62: How consumers book an hotel in China, by city tier, August 2013
What does it mean?

Key Issue – What Consumers Look for in a Hotel
Key points
Importance of reputation and quality
Figure 63: Importance of reputation/quality factors when booking an hotel in China, August 2013
Importance of reputation and quality factors by lifestage
Figure 64: Importance of reputation/quality factors when booking an hotel in China, by gender and age group, August 2013
Importance of reputation and quality factors by income
Figure 65: Importance of reputation/quality factors when booking an hotel in China, by monthly household income group, August 2013
Importance of services and facilities
Figure 66: Importance of service/facility factors when booking an hotel in China, August 2013
Importance of services and facilities factors by lifestage
Figure 67: Importance of service/facilities factors when booking an hotel in China, by gender and age group, August 2013
Importance of services and facilities factors by income
Figure 68: Importance of service/facilities factors when booking an hotel in China, by monthly household income group, August 2013
Importance of location and convenience
Figure 69: Importance of location/convenience factors when booking an hotel in China, August 2013
Importance of convenience and location factors by lifestage
Figure 70: Importance of convenience/location factors when booking an hotel in China, by gender and age group, August 2013
Importance of convenience and location factors by income
Figure 71: Importance of convenience/location factors when booking an hotel in China, by monthly household income group, August 2013
Importance of price and reward schemes
Figure 72: Importance of price/reward scheme factors when booking an hotel in China, August 2013
Importance of price and reward schemes factors by lifestage
Figure 73: Importance of price/reward scheme factors when booking an hotel in China, by gender and age group, August 2013
Importance of price and reward schemes factors by income
Figure 74: Importance of price/reward scheme factors when booking an hotel in China, by monthly household income group, August 2013
What does it mean?

Key Issue – Chinese Consumer Attitudes towards Hotels
Key points
Consumer attitudes towards basic hotel need fulfilment
Figure 75: Attitudes towards basic needs fulfilment of hotels in China, August 2013
Basic needs fulfilment attitudes by consumer lifestage
Figure 76: Attitudes towards basic needs fulfilment of hotels in China, by gender and age group, August 2013
Figure 77: Attitudes towards basic needs fulfilment of hotels in China, by marital status and children in household, August 2013
Basic needs fulfilment attitudes by consumer income
Figure 78: Attitudes towards basic needs fulfilment of hotels in China, by monthly household income group, August 2013
Consumer attitudes towards hotel price
Figure 79: Attitudes towards price of hotels in China, August 2013
Price factor attitudes by consumer lifestage
Figure 80: Attitudes towards price of hotels in China, by marital status and children in household, August 2013
Price factor attitudes by consumer income and location
Figure 81: Attitudes towards price of hotels in China, by monthly household income group, August 2013
Figure 82: Attitudes towards price of hotels in China, by city tier, August 2013
Consumer attitudes towards hotel chains
Figure 83: Attitudes towards chains of hotels in China, August 2013
Hotel chain reputation attitudes by consumer lifestage
Figure 84: Attitudes towards chains of hotels in China, by marital status and children in household, August 2013
Hotel chain reputation attitudes by consumer income and location
Figure 85: Attitudes towards chains of hotels in China, by monthly household income group, August 2013
Consumer attitudes towards local versus international brands/chains
Figure 86: Attitudes towards local versus international brands/chains of hotels in China, August 2013
Local versus international brands/chain attitudes by consumer lifestage
Figure 87: Attitudes towards local versus international brands/chains of hotels in China, by gender and age group, August 2013
Figure 88: Attitudes towards local versus international brands/chains of hotels in China, by marital status and children in household, August 2013
Local versus international brands/chain attitudes by consumer income
Figure 89: Attitudes towards local versus international brands/chains of hotels in China, by monthly household income group, August 2013
What does it mean?

Appendix – Market Size
Figure 90: China – Total star-rated and unclassified travel accommodation outlets, 2008-18

Appendix – Purposes for Staying in a Hotel in China
Figure 91: Purposes for staying in an hotel in China, August 2013
Figure 92: Purposes for staying in an hotel in China, by demographics, August 2013
Figure 93: Purposes for staying in an hotel in China – Duration, by demographics, August 2013
Figure 94: Most popular purposes for staying in an hotel in China – Leisure/personal purposes, by demographics, August 2013
Figure 95: Next most popular purposes for staying in an hotel in China – Leisure/personal purposes, by demographics, August 2013
Figure 96: Purposes for staying in an hotel in China – Business purposes, by demographics, August 2013

Appendix – Number of Nights Spent in an Hotel in China
Figure 97: Number of nights spent in an hotel in China, August 2013
Figure 98: Most common no of nights spent in an hotel in China – For leisure/personal purposes, by demographics, August 2013
Figure 99: Next most common number of nights spent in an hotel in China – For leisure/personal purposes, by demographics, August 2013
Figure 100: Most common number of nights spent in an hotel in China – For business purposes, by demographics, August 2013
Figure 101: Next most common number of nights spent in an hotel in China – For business purposes, by demographics, August 2013
Figure 102: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China, August 2013
Figure 103: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Duration, August 2013
Figure 104: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Leisure/personal purposes, August 2013
Figure 105: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Business purposes, August 2013
Figure 106: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China, August 2013
Figure 107: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Duration, August 2013
Figure 108: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Leisure/personal purposes, August 2013
Figure 109: Number of nights spent in an hotel in China, by purposes for staying in an hotel in China – Business purposes, August 2013

Appendix – Planning Process Before Booking an Hotel
Figure 110: Planning process before booking an hotel, August 2013
Figure 111: Most popular planning process before booking an hotel, by demographics, August 2013
Figure 112: Next most popular planning processes before booking an hotel, by demographics, August 2013
Figure 113: Other planning processes before booking an hotel, by demographics, August 2013
Figure 114: Planning process before booking an hotel, by purposes for staying in an hotel in China, August 2013
Figure 115: Planning process before booking an hotel, by purposes for staying in an hotel in China – Duration, August 2013
Figure 116: Planning process before booking an hotel, by most popular purposes for staying in an hotel in China – Leisure/personal purposes, August 2013
Figure 117: Planning process before booking an hotel, by next most popular purposes for staying in an hotel in China – Leisure/personal purposes, August 2013
Figure 118: Planning process before booking an hotel, by purposes for staying in an hotel in China – Business purposes, August 2013

Appendix – How People Book a Hotel in China
Figure 119: How people book an hotel in China, August 2013
Figure 120: Most common method of booking an hotel in China, by demographics, August 2013
Figure 121: Next most common method of booking an hotel in China, by demographics, August 2013
Figure 122: How people book an hotel in China, by purposes for staying in an hotel in China, August 2013
Figure 123: How people book an hotel in China, by purposes for staying in an hotel in China – Duration, August 2013
Figure 124: How people book an hotel in China, by purposes for staying in an hotel in China – Leisure/personal purposes, August 2013
Figure 125: How people book an hotel in China, by purposes for staying in an hotel in China – Business purposes, August 2013

Appendix – Importance of Factors When Booking a Hotel in China
Figure 126: Importance of factors when booking an hotel in China, by demographics, August 2013
Figure 127: Importance of factors when booking an hotel in China – Well-known hotel brand, by demographics, August 2013
Figure 128: Importance of factors when booking an hotel in China, by demographics – Official hotel grading/star rating, August 2013
Figure 129: Importance of factors when booking an hotel in China, by demographics – Good online customer reviews, August 2013
Figure 130: Importance of factors when booking an hotel in China, by demographics – Having breakfast included in the room cost, August 2013
Figure 131: Importance of factors when booking an hotel in China, by demographics – Quality of food at hotel restaurant, August 2013
Figure 132: Importance of factors when booking an hotel in China, by demographics – Additional facilities, August 2013
Figure 133: Importance of factors when booking an hotel in China, by demographics – Free internet/Wi-Fi, August 2013
Figure 134: Importance of factors when booking an hotel in China, by demographics – Unusual design or theme, August 2013
Figure 135: Importance of factors when booking an hotel in China – Family friendly facilities, by demographics, August 2013
Figure 136: Importance of factors when booking an hotel in China – Clean room, by demographics, August 2013
Figure 137: Importance of factors when booking an hotel in China – Environmentally-friendly hotel, by demographics, August 2013
Figure 138: Importance of factors when booking an hotel in China – Convenience of transportation, by demographics, August 2013
Figure 139: Importance of factors when booking an hotel in China – Location, by demographics, August 2013
Figure 140: Importance of factors when booking an hotel in China – Value for money, by demographics, August 2013
Figure 141: Importance of factors when booking an hotel in China – The availability of a loyalty/reward scheme, by demographics, August 2013
Figure 142: Importance of factors when booking an hotel in China, by number of nights spent in an hotel in China – For leisure/personal purposes, August 2013
Figure 143: Importance of factors when booking an hotel in China, by number of nights spent in an hotel in China – For business purposes, August 2013

Appendix – Attitudes Towards Hotels in China
Figure 144: Attitudes towards hotels in China, by demographics, August 2013
Figure 145: Agreement with the statement ‘Hotels are just about the basic essentials’, by demographics, August 2013
Figure 146: Agreement with the statement ‘An hotel is just a base while I am in another’, by demographics, August 2013
Figure 147: Agreement with the statement ‘It’s worth paying a bit more to have a better guest experience’, by demographics, August 2013
Figure 148: Agreement with the statement ‘Budget hotels offer good value for money’, by demographics, August 2013
Figure 149: Agreement with the statement ‘It’s worth paying more for hotels with additional facilities’, by demographics, August 2013
Figure 150: Agreement with the statement ‘Big hotel chains offer a more reliable service’, by demographics, August 2013
Figure 151: Agreement with the statement ‘Hotel chains don’t offer enough individuality’, by demographics, August 2013
Figure 152: Agreement with the statement ‘Independent hotels lack consistency compared with branded chains’, by demographics, August 2013
Figure 153: Agreement with the statement ‘Local hotel brands/chains offer better value for money compared with international hotel brands/chains’, by demographics, August 2013
Figure 154: Agreement with the statement ‘Hotels of local brands/chains offer better customer service compared with hotels of international’, by demographics, August 2013

List of Tables

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