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Hong Kong Beer Market Insights Report 2016 In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Published By :


Published Date : Jul 2016

Category :

Alcoholic Beverages

No. of Pages : 49 Pages

Hong Kong is highly reliant on international brands to populate their beer market. In 2015 the international brands have been dominant over the market in Hong Kong. Although there were many microbreweries popping up in the country but they are bound geographically to operate on a large scale. Craft beer is the new trend catching up. An average Hong Kong customer is open to trying new flavors and variations and hence the trend is likely to continue in the coming years. After many years of drinking the customers here are bored of mainstream beer and hence this rise of craft beer can be seen as a threat.

Key Findings
2015 saw a rise in microbreweries and craft beer.

Average Hong Kong customer is bored of mainstream brands and is up for trying new flavors and variations.

Although there are multiple small breweries popping up but they are geographically limited when it comes to large scale productions.

Alcoholic drinks saw a market growth of 3% in 2015.

In alcoholic beverage industry only spirits recorded a very minor contraction. Rest of the market witnessed growth.

Price promos drive growth, Jensen benefits from distributor change.

Canadeans Hong Kong Beer Market Insights 2016 Report provides a complete overview of the Hong Kong beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.

Covering total market (on and off-premise) the report details:

2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

Value by distribution channel 2011-2015, with 2016 forecasts

2014-2016 selected on- / off-premise retail prices

Details of key beer new product launches in 2015 by company

Overview of the competitive landscape in the beer market, with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Gain an in-depth understanding of the dynamics and structure of the Hong Kong beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Hong Kong beer market to support your brand development and marketing initiatives

Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Hong Kong beer market

View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Table of Contents
1 Data Revisions Summary
2 Market Context
2.1 .Market Parameters Tables
2.2 .Legislation and Taxation Tables
3 Market Background Briefing
4 Market Update
4.1 .New Products and Photo Shots
4.2 .Beer Pricing Tables
4.3 .Beer Data Tables
5 Brewer Profiles
6 Appendix
6.1 .Disclaimer
6.2 .Methodology, Wisdom Attributes & Product Definitions
6.3 .Map

List of Tables
Table 1: Data Revisions Summary
Table 2: Hong Kong Population Size and Growth, 1987-2018F
Table 3: Population Size and Growth, 2005-2016F
Table 4: Hong Kong Economic Indicators, 2007-2017F
Table 5: Taxation Base
Table 6: Historical Excise Rates of Beer
Table 7: Legal Controls on Beer
Table 8: Tax Burden on Beer @ 5% Abv, 2015
Table 9: Beer Key Facts
Table 10: Top 10 Beer Brands - Volume, 2013-2015
Table 11: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
Table 12: Licensed Brand Owners and Licensees
Table 13: Beer Market Valuation (Local Currency), 2014-2016F
Table 14: Trade Margin Build-Up Model
Table 15: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 16: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 17: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 18: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 19: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 20: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 21: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 22: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 23: Beer Market Valuation (Local Currency), 2014-2016F
Table 24: Beer Consumption by Local Definition, 2012-2016F
Table 25: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 26: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 27: Beer Consumption by Type, 2012-2016F
Table 28: Beer Consumption by Geographic Scope, 2012-2016F
Table 29: Beer All Trademarks, 2011-2015
Table 30: Beer Brands by Local Definition, 2011-2015
Table 31: Beer Brands by Standard Price Segment, 2011-2015
Table 32: Beer Brands by Alcoholic Strength, 2011-2015
Table 33: Beer Brands by Type, 2011-2015
Table 34: Imported Brands by Origin, 2011-2015
Table 35: Beer Licensed Brands, 2011-2015
Table 36: Beer Trademark Owners, 2011-2015
Table 37: Beer Local Operators, 2011-2015
Table 38: Beer leading Brewers/Importers, 2011-2015
Table 39: Beer Consumption by Pack Mix: Refill ability/Pack/Size, 2012-2016F
Table 40: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 41: HK SAR Brewery Brand Volumes 2011-2015
Table 42: San Miguel Brewery Hong Kong Brand Volumes 2011-2015

List of Figures
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015

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