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Guatemala Beer Market Insights Report 2015

Published By :


Published Date : Aug 2015

Category :

Alcoholic Beverages

No. of Pages : 88 Pages

The beer market continued to grow driven by price promotions to encourage sales as disposable income is low. National brands outperformed international brands as they benefited from strong distribution channels lower prices and more promotions. Due to the low disposable income mainstream brands saw the greatest growth rates.

Key Findings
Large modern retail saw rapid growth as more stores were opened

National brands outperformed international brands due to competitive pricing

Overall market growth driven by price promotions

Canadeans Guatemala Beer Market Insights 2015 Report provides a complete overview of the Guatemala beer industry structure offering a comprehensive insight into historical background trends 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

2010-2014 actual detailed beer consumption volume data by segment brand brewer packaging and distribution (on-off-premise) with 2015 forecasts

Top line production import export and consumption volume from 2004-2014 with forecasts for 2015

Value by distribution channel 2010-2014 with 2015 forecasts

2013-2015 selected on- off-premise retail prices

Details of key beer new product launches in 2014 by company

Overview of the competitive landscape in the beer market with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Gain an in-depth understanding of the dynamics and structure of the Guatemala beer industry from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Guatemala beer market to support your brand development and marketing initiatives

Understand volume vs value trends and identify the key growth opportunities across the super-premium premium mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Guatemala beer market

View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects
Table of Contents
1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 Packaging Trends
5.3 Beer Pricing Tables
5.4 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions
7.3 Map

List of Tables
Table 1: Guatemala Population Size and Growth 1986-2017F
Table 2: Population Size and Growth 2004-2015F
Table 3: Guatemala Economic Indicators 2006-2016F
Table 4: Taxation Base
Table 5: Legal Controls on Beer
Table 6: Tax Burden on Beer @ 5% Abv 2013
Table 7: Beer Key Facts
Table 8: Top 10 Beer Brands - Volume 2012-2014
Table 9: Top 10 International Premium and Superpremium Beer Brands - Volume 2012-2014
Table 10: Beer Market Valuation (Local Currency) 2013-2015F
Table 11: Trade Margin Build-Up Model
Table 12: Selected Consumer Beer Prices: On-Premise 2013-2015
Table 13: Selected Consumer Beer Prices: Off-Premise 2013-2015
Table 14: Beer ProductionTradeConsumption 000 HL 2004-2015F
Table 15: Beer ProductionTradeConsumption - Growth 2004-2015F
Table 16: Consumption of FABs and Cider (000 HL) 2004-2015F
Table 17: Beer Foreign Trade By Country (Imports) 2011-2015F
Table 18: Beer Foreign Trade By Country (Exports) 2011-2015F
Table 19: Beer Market Valuation (Local Currency) 2013-2015F
Table 20: Beer Consumption by Local Definition 2011-2015F
Table 21: Beer Consumption by Standard Price Segmentation 2011-2015F
Table 22: Beer Consumption by Alcoholic Strength 2011-2015F
Table 23: Beer Consumption by Type 2011-2015F
Table 24: Beer Consumption by Geographic Scope 2011-2015F
Table 25: Beer All Trademarks 2010-2014
Table 26: Beer Brands by Local Definition 2010-2014
Table 27: Beer Brands by Standard Price Segment 2010-2014
Table 28: Beer Brands by Alcoholic Strength 2010-2014
Table 29: Beer Brands by Type 2010-2014
Table 30: Imported Brands by Origin 2010-2014
Table 31: Beer Trademark Owners 2010-2014
Table 32: Beer Local Operators 2010-2014
Table 33: Beer leading BrewersImporters 2010-2014
Table 34: Beer Consumption by Pack Mix: RefillabilityPackSize 2011-2015F
Table 35: Beer Distribution: On vs Off Premise 2011-2015F
Table 36: Cerveceria Centroamericana Brand Volumes 2010-2014
Table 37: AmBev CentroAmerica Brand Volumes 2010-2014
Table 38: Industrias Tripoli Brand Volumes 2010-2014

List of Figures
Figure 1: Beer Leading BrewersImporters 2014
Figure 2: Beer Consumption by Pack MaterialType 2014
Figure 3: Beer Distribution by Channel 2014
Figure 4: Beer Consumption by Price Segment 2014

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