TechNavio's analysts forecast the Global SMB Web Analytics market to grow at a CAGR of 16.9 percent over the period 2012-2016. One of the key factors contributing to this market growth is the need to enhance marketing activities. The Global SMB Web Analytics market has also been witnessing the increasing demand for mobile analytics. However, the lack of skilled personnel could pose a challenge to the growth of this market.
TechNavio's report, the Global SMB Web Analytics Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global SMB Web Analytics market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors dominating this market space include Google Analytics, Omniture Inc., Webtrends Corp., and Yahoo Analytics.
Other vendors mentioned in the report: ComScore Networks Inc., Applied Technologies Internet Ltd., Clicky, Digital Forest, Nedstat, VisiStat, Fireclick, and Bango.
Key questions answered in this report:
- What will the market size be in 2016 and what will be the growth rate?
- What are key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by key vendors?
- What are the strengths and weaknesses of each of these key vendors?
Table of Contents:
1. Executive Summary
3. Market Coverage
4. Market Landscape
4.1. Market Size and Forecast
4.2. SMB Web Analytics as a Part of Overall Web Analytics Market
4.3. Global SMB Web Analytics Market by Segmentation
4.4. Five Force Analysis
5. Geographical Segmentation
6. Key Leading Countries
7. Vendor Landscape
8. Buying Criteria
9. Market Growth Drivers
10. Drivers and their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Key Vendor Analysis
14.1. Google Analytics
14.1.1. Business Overview
14.1.2. SWOT Analysis
14.2. Omniture Inc.
14.2.1. Business Overview
14.2.2. SWOT Analysis
14.3. Webtrends Corp.
14.3.1. Business Overview
14.3.2. SWOT Analysis
14.4. Yahoo Analytics
14.4.1. Business Overview
14.4.2. SWOT Analysis
15. Other Reports in this Series
List of Chart
Exhibit 1: Global Small and Medium-sized Business Web Analytics Market 2012-2016 (US$ million)
Exhibit 2: Small and Medium-sized Business Web Analytics as a Part of Overall Web Analytics Market 2012
Exhibit 3: Small and Medium-sized Business Web Analytics as a Part of Overall Web Analytics Market 2012-2016
Exhibit 4: Global Small and Medium-sized Business Web Analytics Market by Segmentation 2012
Exhibit 5: Global Small and Medium-sized Business Web Analytics Market by Geographical Segmentation 2012
Exhibit 6: Global Small and Medium-sized Business Web Analytics Market by Vendor Usage Share 2012
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