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Global Real-time Bidding-based Ad Display Market 2012-2016

Published By :

Technavio

Published Date : 2013-03-12

Category :

Semiconductors

No. of Pages : 39

Product Synopsis

TechNavio's analysts forecast the Global Real-time Bidding-based Ad Display market to grow at a CAGR of 43.8 percent over the period 2012-2016. One of the key factors contributing to this market growth is the need for improved return on investment. The Global Real-time Bidding-based Ad Display market has also been witnessing increasing demand for RTB-based direct display ad sales. However, data leakage issues could pose a challenge to the growth of this market. TechNavio's report, Global Real-time Bidding-based Ad Display Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, the EMEA region, and Japan; it covers the Global Real-time Bidding-based Ad Display market landscape... Read More

Table Of Content

Table of Content

1. Executive Summary

2. Introduction

3. Market Coverage
Market Overview
Product Offerings

4. Market Landscape
4.1. RTB-based Display Ad Process
4.2. Market Size and Forecast
4.3. Five Force Analysis

5. Geographical Segmentation

6. Key Leading Countries
US
UK
Germany

7. Vendor Landscape

8. Buying Criteria

9. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Key Vendor Analysis
14.1. Google Inc.
14.1.1. Business Overview
14.1.2. Business Segmentation
14.1.3. Key Information
14.1.4. SWOT Analysis
14.2. Rubicon Project
14.2.1. Business Overview
14.2.2. Business Segmentation
14.2.3. Key Information
14.2.4. SWOT Analysis
14.3. AppNexus Inc.
14.3.1. Business Overview
14.3.2. Business Segmentation
14.3.3. Key Information
14.3.4. SWOT Analysis
14.4. PubMatic Inc.
14.4.1. Business Overview
14.4.2. Business Segmentation
14.4.3. Key Information
14.4.4. SWOT Analysis
15. Other Reports in this Series

List of Tables

NA

List of Figures


Exhibit 1: Real-time Bidding-based Ad Display Process
Exhibit 2: Global Real-time Bidding-based Ad Display Market 2012-2016 (US$ billion)
Exhibit 3: Global Real-time Bidding-based Ad Display Market by Geographical Segmentation 2012
Exhibit 4: Global Real-time Bidding-based Ad Display Market by Geographical Segmentation 2016
Exhibit 5: Real-Time Bidding-based Ad Display Market in the US 2012-2016 (US$ billion)
Exhibit 6: Key Leading Countries in the Global Real-time Bidding-based Ad Display Market in 2012 and CAGR Forecast for 2012-2016
Exhibit 7: Business Segmentation of Google Inc.
Exhibit 8: Business Segmentation of Rubicon Project
Exhibit 9: Business Segmentation of AppNexus Inc.
Exhibit 10: Business Segmentation of PubMatic Inc.

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