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Global Real-time Bidding-based Ad Display Market 2012-2016

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Published Date : Mar 2013

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No. of Pages : 39

TechNavio\'s analysts forecast the Global Real-time Bidding-based Ad Display market to grow at a CAGR of 43.8 percent over the period 2012-2016. One of the key factors contributing to this market growth is the need for improved return on investment. The Global Real-time Bidding-based Ad Display market has also been witnessing increasing demand for RTB-based direct display ad sales. However, data leakage issues could pose a challenge to the growth of this market.

TechNavio\'s report, Global Real-time Bidding-based Ad Display Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, the EMEA region, and Japan; it covers the Global Real-time Bidding-based Ad Display market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this space are AppNexus Inc., Google Inc., PubMatic Inc., and Rubicon Project.

The other vendors mentioned in the report are Yahoo Right Media Exchange, OpenX Market, and Index Platform by Casale Media.

Key questions answered in this report:

  • What will the market size be in 2016 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of each of these key vendors?
Table of Content

1. Executive Summary

2. Introduction

3. Market Coverage
Market Overview
Product Offerings

4. Market Landscape
4.1. RTB-based Display Ad Process
4.2. Market Size and Forecast
4.3. Five Force Analysis

5. Geographical Segmentation

6. Key Leading Countries

7. Vendor Landscape

8. Buying Criteria

9. Market Growth Drivers

10. Drivers and their Impact

11. Market Challenges

12. Impact of Drivers and Challenges

13. Market Trends

14. Key Vendor Analysis
14.1. Google Inc.
14.1.1. Business Overview
14.1.2. Business Segmentation
14.1.3. Key Information
14.1.4. SWOT Analysis
14.2. Rubicon Project
14.2.1. Business Overview
14.2.2. Business Segmentation
14.2.3. Key Information
14.2.4. SWOT Analysis
14.3. AppNexus Inc.
14.3.1. Business Overview
14.3.2. Business Segmentation
14.3.3. Key Information
14.3.4. SWOT Analysis
14.4. PubMatic Inc.
14.4.1. Business Overview
14.4.2. Business Segmentation
14.4.3. Key Information
14.4.4. SWOT Analysis
15. Other Reports in this Series

List of Chart

Exhibit 1: Real-time Bidding-based Ad Display Process
Exhibit 2: Global Real-time Bidding-based Ad Display Market 2012-2016 (US$ billion)
Exhibit 3: Global Real-time Bidding-based Ad Display Market by Geographical Segmentation 2012
Exhibit 4: Global Real-time Bidding-based Ad Display Market by Geographical Segmentation 2016
Exhibit 5: Real-Time Bidding-based Ad Display Market in the US 2012-2016 (US$ billion)
Exhibit 6: Key Leading Countries in the Global Real-time Bidding-based Ad Display Market in 2012 and CAGR Forecast for 2012-2016
Exhibit 7: Business Segmentation of Google Inc.
Exhibit 8: Business Segmentation of Rubicon Project
Exhibit 9: Business Segmentation of AppNexus Inc.
Exhibit 10: Business Segmentation of PubMatic Inc.

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