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Global Programmatic Advertising Spending Market 2016-2020

Published By :

Technavio

Published Date : Apr 2016

Category :

Advertising and Marketing

No. of Pages : 54 Pages

About Programmatic Advertising Spending

Programmatic advertising aids advertisers to target a specific audience based on their advertising pattern. The process takes no more than 0.2 seconds. When a user clicks on a URL, a publishers content loads in the browser. The publisher may find information of the user in its data management software. The publisher sends the available information to its ad server and requests to know whether there is an available ad campaign that can target the user. If there is a campaign that matches the users profile, an ad is displayed within 0.05 seconds of the user opening the publishers content.
If no campaign targets a users profile, the server seeks to match the impression programmatically by requesting response from traders, ad networks, and supply side platforms. If the impression is not cleared, the server may seek to erase the impression in a direct programmatic way through private exchanges. Even then, if the impression is not cleared, the request is forwarded to an open ad exchange, aiming to achieve liquidity. Open ad-exchange sends a bid request containing information about the users browser, website URL, and ad type to multiple bidders that include traders, ad networks, and demand-side platforms.

Technavios analysts forecast the global programmatic advertising spending market to grow at a CAGR of 20.56% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global programmatic advertising market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of programmatic online advertisements.

The market is divided into the following segments based on geography:
Americas
APAC
EMEA

Technavio's report, Global Programmatic Advertising Spending Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
ONE by AOL
BrightRoll
SpotXchange
Tremor Video

Other prominent vendors
Adconion Media Group
AppNexus
Convertro
Criteo
Drriens Media Exchange
Facebook
Google
Kontera
LiveRail
Microsoft
Platform One
Rocket Fuel
Rubicon Project
StickyADS.tv
TobeMogul

Market driver
Growth in video RTB
For a full, detailed list, view our report

Market challenge
Lack of quality inventory
For a full, detailed list, view our report

Market trend
Rapid growth in APAC and South America
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Base year
Vendor segmentation
Summation errors
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by type
Global programmatic advertising market segmentation by type
Global programmatic advertising market by open auction
Global programmatic advertising market by automated guaranteed
Global programmatic advertising market by invitation-only
Global programmatic advertising market by unreserved fixed-rate
PART 07: Market attractiveness by type
Market attractiveness by type
PART 08: Market segmentation by device
Global programmatic advertising market by device
Global programmatic advertising market by desktop
Global programmatic advertising market by mobile
PART 09: Market attractiveness by device
Market attractiveness by device
PART 10: Buying criterion
PART 11: Geographical segmentation
Geographical segmentation of global programmatic advertising market
Programmatic advertising market in Americas
Programmatic advertising market in EMEA
Programmatic advertising market in APAC
PART 12: Key leading countries
PART 13: Market attractiveness
Market attractiveness by geography
PART 14: Market drivers
PART 15: Impact of drivers
PART 16: Market challenges
PART 17: Impact of drivers and challenges
PART 18: Market trends
PART 19: Vendor landscape
Competitive scenario
Other prominent vendors
PART 20: Appendix
List of abbreviation
PART 21: Explore Technavio
List of Exhibits
Exhibit 01: Market segmentation of global programmatic advertising market
Exhibit 02: Global programmatic advertising market 2016-2020 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global programmatic advertising market segmentation by type in 2015
Exhibit 05: Features of various types of programmatic advertising
Exhibit 06: Global programmatic advertising market segmentation by type in 2020
Exhibit 07: Global programmatic advertising market segmentation by open auction 2016-2020 ($ billions)
Exhibit 08: Global programmatic advertising market segmentation by automated guaranteed 2016-2020 ($ billions)
Exhibit 09: Global programmatic advertising market segmentation by invitation-only 2016-2020 ($ billions)
Exhibit 10: Global programmatic advertising market segmentation by unreserved fixed-rate 2016-2020 ($ billions)
Exhibit 11: Market attractiveness of global programmatic advertising market by type during the forecast period
Exhibit 12: Global programmatic advertising market by device in 2015
Exhibit 13: Global programmatic advertising market by device in 2020
Exhibit 14: Global programmatic advertising market by desktop 2016-2020 ($ billions)
Exhibit 15: Global shipments of desktop, smartphone and tablet 2011-2015 (millions)
Exhibit 16: Global programmatic advertising market by mobile 2016-2020 ($ billions)
Exhibit 17: Market attractiveness of global programmatic advertising market by device during the forecast period
Exhibit 18: Geographical segmentation of global programmatic advertising market 2016-2020 ($ billions)
Exhibit 19: Programmatic advertising market in Americas 2016-2020 ($ billions)
Exhibit 20: Programmatic advertising market in EMEA 2016-2020 ($ billions)
Exhibit 21: Programmatic advertising market in APAC 2016-2020 ($ billions)
Exhibit 22: Market share by revenue of top 10 countries in global programmatic advertising
Exhibit 23: Market attractiveness of the global programmatic advertising market in various geographies during the forecast period
Exhibit 24: Impact of drivers
Exhibit 25: Impact of drivers and challenges
Exhibit 26: Programmatic advertising on mobile web and mobile applications in 2014 and 2015

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