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Global Power Survey 2013-2014 - Market Trends, Buyer Spend and Procurement Strategies in the Global Power Industry

ICD Research
Published Date » 2013-03-23
No. Of Pages » 160

Product Synopsis

“Global Power Survey 2013-2014: Market Trends, Buyer Spend and Procurement Strategies in the Global Power Industry” is a new report by ICD Research that analyzes how power industry companies' procurement expenditures, business strategies, and practices are set to change in 2013-2014. This report gives you access to the category-level spending outlooks, budgets, supplier selection criteria, business challenges, and investment opportunities of leading purchase decision makers. The report also identifies the future growth of buyers and suppliers, MandA, capital expenditure, staff hiring, and e-procurement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities, as well as access to information categorized by region, company type, and size.

Introduction and Landscape

Why was the report written?

This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading global power industry executives; it provides data and analysis on buyer expenditure, procurement, and developments within the global power industry. The report includes key topics such as global power industry buyer expenditure and procurement behaviors and strategies, and identifies the threats and opportunities within the global power industry, economic outlook trends, and business confidence within global power industry executives. Most secondary research reports are based on general industry drivers and do not understand the industry executives' attitude and changing behaviors, creating a gap in presenting the business outlook of the industry; in an effort to bridge this gap, ICD Research created this primary research-based report by gathering the opinions of multiple stakeholders in the value-chain of the global power industry.

What is the current market landscape and what is changing?

Executives from the global power industry anticipate an increase in levels of consolidation, with 55% of respondents projecting an increase in merger and acquisition (MandA) activities in 2013.

What are the key drivers behind recent market changes?

Challenges faced by the power companies such as competition, requirement of expansion of capacity and services offerings, and weak market conditions prompted companies to consolidate positions and look for MandA to stabilize operations.  

What makes this report unique and essential to read?

This report is the result of an extensive survey drawn from ICD Research's exclusive panel of leading global power industry executives; it provides data and analysis on buyer expenditure, procurement, and developments within the global power industry. The report includes key topics such as global power industry buyer expenditure and procurement behaviors and strategies, and identifies the threats and opportunities within the global power industry, economic outlook trends, and business confidence within global power industry executives.

Key Features and Benefits

  • Project industry trends and revenue growth expectations in 2013, and understand business confidence to make informed business decisions.
  • Drive revenues by understanding future product investment areas and key growth regions.
  • Uncover key challenges and opportunities, and identify the key actions required to maintain and win buyer business.
  • Formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customer's changing needs 
  • Secure stronger customer relationships by understanding the behavior and changing strategies of industry buyers.

Key Market Issues

  • India, Brazil, the Middle East, and China are the important emerging markets to offer growth in 2013.
  • 'Market uncertainty', 'rising competition', 'regulatory changes', and 'responding to pricing pressure' remain the leading business concerns for the global power industry in 2013.
  • Overall, for 2013, the average size of the annual procurement budget for global power industry buyer respondents is projected at US$127.4 million, against US$177.3 million in 2012 and US$168 million in 2011.
  • 'Price', 'level of service', and 'delivery lead times' are considered the most important factors for supplier selection in the global power industry, while 'brand reputation' and 'environmental records and CSR'are considered the least important.
  • While 15% of buyer respondents from the global power industry are willing to implement e-procurement in 2013 or beyond, 46% are already in the different stages of implementation ('partially implemented', 'completely implemented', and 'evaluation or pilot use'.)

Key Highlights

  • An analysis of revenue growth expectations by senior level respondents reveals that 50% are 'more optimistic' about their company's revenue growth in 2013.
  • A significant percentage of fossil fuel power generator respondents highlighted capital expenditure towards 'sustainable or green initiatives', 'employee training', and 'facility expansion' would increase in 2013.  
  • The top three priorities for global power industry buyer respondents in 2013 are 'improving operational efficiency', 'expand in current market', and 'focus on sustainability'.
  • A total of 31% of respondents from fossil fuel generator companies, 68% of respondents from alternative power generator companies, and 51% of respondents from power industry supplier companies anticipate an increase of their current workforce in 2013.
  • Survey results show that respondents from the global power industry identified Singapore, Taiwan, Hong Kong, the US, and Australia to offer the highest growth potential among developed countries in 2013-2014.
Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Global Power Industry: Profile of Survey Respondents
1.4.1 Global power industry: profile of buyer respondents
1.4.2 Global power industry: profile of supplier respondents

2 Executive Summary

3 Global Power Industry Dynamics
3.1 Revenue Growth Projections in the Global Power Industry
3.1.1 Revenue growth projections by company type
3.1.2 Revenue growth projections by region
3.1.3 Revenue growth projections by company turnover
3.1.4 Revenue growth projections by senior level respondents
3.2 Future Developments in Business Structure in the Global Power Industry
3.2.1 Future developments in business structure by buyers
3.2.2 Future developments in business structure by suppliers
3.2.3 Future developments in business structure by region
3.2.4 Future developments in business structure by company turnover
3.2.5 Future developments in business structure by senior level respondents
3.3 Change in Company Strategies in the Global Power Industry
3.3.1 Change in leading company strategies by buyers
3.3.2 Change in leading company strategies by suppliers
3.3.3 Change in leading company strategies by region
3.3.4 Change in leading company strategies by turnover
3.4 Merger and Acquisition Activity Projections in the Global Power Industry
3.4.1 MandA activity projections by buyers
3.4.2 MandA activity projections by suppliers
3.4.3 MandA activity projections by region
3.4.4 MandA activity projections by company turnover
3.4.5 MandA activity projections by purchasing decision authority
3.5 Estimation of Capital Expenditure in the Global Power Industry
3.5.1 Estimation of capital expenditure by buyers
3.5.2 Estimation of capital expenditure by suppliers
3.5.3 Estimation of capital expenditure by region
3.5.4 Estimation of capital expenditure by company turnover
3.6 Planned Change in Staff Recruitment Activity in the Global Power Industry
3.6.1 Planned change in staff recruitment activity by buyers
3.6.2 Planned change in staff recruitment activity by suppliers
3.6.3 Planned change in staff recruitment activity by region
3.6.4 Planned change in staff recruitment activity by company turnover

4 Global Power Industry Market Growth Outlook
4.1 Global Power Industry: Demand in Emerging Markets
4.1.1 Demand in emerging markets by buyers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.2 Global Power Industry - Growth Projections in Developed Countries
4.2.1 Growth projections in developed countries by buyers
4.2.2 Growth projections in developed countries by suppliers
4.2.3 Growth projections in developed countries by region
4.2.4 Growth projections in developed countries by company turnover

5 Threats and Opportunities for the Global Power Industry
5.1 Global Power Industry - Leading Business Concerns for 2013-2014
5.1.1 Leading business concerns for 2013-2014 by company type
5.1.2 Leading business concerns for 2013-2014 by region
5.1.3 Leading business concerns for 2013-2014 by company turnover
5.2 Global Power Industry: Key Supplier Actions to Maintain and Win Buyer Business
5.2.1 Actions to maintain and secure buyer business by buyers
5.2.2 Actions to maintain and secure buyer business by region
5.2.3 Actions to maintain and secure buyer business by company turnover
5.2.4 Actions to maintain and secure buyer business by purchasing decision authority

6 Global Power Industry Buyer Expenditure Activity
6.1 Annual Procurement Budgets in the Global Power Industry
6.1.1 Revenue growth vs. procurement budget
6.1.2 Annual procurement budgets by company type
6.1.3 Annual procurement budgets by region
6.1.4 Annual procurement budgets by company turnover
6.1.5 Annual procurement budgets by senior level respondents
6.2 Planned Change in Procurement Expenditure in the Global Power Industry
6.2.1 Planned change in procurement expenditure by buyer type
6.2.2 Planned change in procurement expenditure by region
6.2.3 Planned change in procurement expenditure by turnover
6.3 Planned Change in Procurement Expenditure by Product and Service Category
6.3.1 Planned change in procurement expenditure by product and service category - region
6.3.2 Planned change in procurement expenditure by product and service category - company turnover
6.4 Global Power Industry: Variations in Regional Supplier Prices
6.4.1 Variations in regional supplier prices by company type
6.4.2 Variations in regional supplier prices by region
6.4.3 Variations in regional supplier prices by company turnover

7 Global Power Industry: Procurement Behaviors and Strategies
7.1 Global Power Industry: Critical Success Factors for Supplier Selection
7.2 E-procurement in the Global Power Industry
7.2.1 Procurement budget increase vs. e-procurement in the global power industry
7.2.2 E-procurement in the global power industry by buyer type
7.2.3 E-procurement in the global power industry by region
7.2.4 E-procurement in the global power industry by company turnover

8 Appendix
8.1 Full Survey Results - Closed Questions
8.2 Methodology
8.3 Contact us

List of Tables


Table 1: Global Power Industry Survey Respondents by Company Type, 2013 
Table 2: Global Power Industry Buyer Respondents by Job Role (%), 2013 
Table 3: Global Power Industry Buyer Respondents by Region (%), 2013 
Table 4: Global Power Industry Buyer Respondents by Global Company Turnover (%), 2013 
Table 5: Global Power Industry Supplier Respondents by Job Role (%), 2013 
Table 6: Global Power Industry Supplier Respondents by Region (%), 2013 
Table 7: Global Power Industry Supplier Respondents by Global Company Turnover (%), 2013 
Table 8: Revenue Growth Optimism in the Global Power Industry (%), 2009-2013 
Table 9: Revenue Growth Optimism in the Global Power Industry by Buyers (%), 2009-2013 
Table 10: Revenue Growth Optimism in the Global Power Industry by Suppliers (%), 2009-2013 
Table 11: Revenue Growth Optimism in the Global Power Industry by Region (%), 2013 
Table 12: Revenue Growth Optimism in the Global Power Industry by Turnover (%), 2013 
Table 13: Revenue Growth Optimism by Senior Level Respondents - Global Power Industry (%), 2013 
Table 14: Key Expected Changes in Business Structure by Buyers - Global Power Industry (%), 2013 
Table 15: Key Expected Changes in Business Structure by Suppliers - Global Power Industry (%), 2013 
Table 16: Global Power Industry - Key Expected Changes in Business Structure by Region (%), 2013 
Table 17: Global Power Industry - Key Expected Changes in Business Structure by Turnover (%), 2013 
Table 18: Change in Leading Company Strategies by Buyers - Global Power Industry (%), 2013 
Table 19: Change in Leading Company Strategies by Suppliers - Global Power Industry (%), 2013 
Table 20: Change in Leading Company Strategies by Turnover - Global Power Industry (%), 2013 
Table 21: MandA Activity Projections - Global Fossil Fuels Generator Industry (%), 2009-2013 
Table 22: MandA Activity Projections - Global Alternative Power Generator Industry (%), 2009-2013 
Table 23: MandA Activity Projections - Global Power Industry Suppliers (%), 2009-2013 
Table 24: Global Power Industry MandA Activity Projections by Region (%), 2013 
Table 25: Global Power Industry MandA Activity Projections by Turnover (%), 2013 
Table 26: Global Power Industry MandA Activity Projections by Purchasing Decision Authority (%), 2013 
Table 27: Global Power Industry - Increase in Capital Expenditure by Fossil Fuel Generators (%), 2013 
Table 28: Global Power Industry - Increase in Capital Expenditure by Alternative Generators (%), 2013 
Table 29: Global Power Industry Suppliers - Increase in Capital Expenditure (%) , 2013 
Table 30: Global Power Industry - Planned Change in Staff Recruitment Activity by Buyers (%), 2013 
Table 31: Global Power Industry - Planned Change in Staff Recruitment by Power Industry Suppliers (%), 2013 
Table 32: Global Power Industry - Planned Change in Staff Hiring Activities by Region (%), 2013 
Table 33: Global Power Industry - Planned Change in Staff Hiring Activities by Turnover (%), 2013 
Table 34: Global Fossil Fuel Power Generators - Demand in Emerging Markets  (%), 2013 
Table 35: Global Alternative Power Generators - Demand in Emerging Markets  (%), 2013 
Table 36: Global Power Industry Suppliers - Demand in Emerging Markets (%), 2013 
Table 37: Global Power Industry - Demand in Emerging Markets by Region (%), 2013 
Table 38: Global Power Industry - Demand in Emerging Markets by Turnover (%), 2013 
Table 39: Global Fossil Fuel Generators - Growth Projections in Developed Countries (%), 2013 
Table 40: Global Alternative Generators - Growth Projections in Developed Countries (%), 2013 
Table 41: Global Power Industry Suppliers - Growth Projections in Developed Countries (%), 2013 
Table 42: Global Power Industry - Increase in Growth Projections of Developed Countries by Region (%), 2013 
Table 43: Global Power Industry - Increase in Growth Projections of Developed Countries by Turnover (%), 2013 
Table 44: Global Power Industry - Leading Business Concerns (%), 2009-2013 
Table 45: Global Power Industry - Leading Business Concerns by Company Type (%), 2013-2014 
Table 46: Global Power Industry -  Leading Business Concerns by Region (%), 2013-2014 
Table 47: Global Power Industry - Leading Business Concerns by Turnover (%), 2013-2014 
Table 48: Global Power Industry - Securing Buyer Business: Buyer vs. Supplier Responses (%), 2013 
Table 49: Actions to Secure Buyer Business, Global Power Industry Buyer Responses (%), 2013 
Table 50: Global Power Industry - Securing Buyer Business by Region (%), 2013 
Table 51: Global Power Industry - Securing Buyer Business by Turnover (%), 2013 
Table 52: Annual Procurement Budgets of Global Power Industry Buyers in US$ (%), 2009-2013 
Table 53: Global Power Industry - Increase in Revenue Growth vs. Procurement Budget (%), 2013 
Table 54: Global Power Industry - Annual Procurement Budgets in US$ by Buyer Type (%), 2013 
Table 55: Global Power Industry - Annual Procurement Budgets in US$ by Region (%), 2013 
Table 56: Global Power Industry - Annual Procurement Budgets in US$ by Turnover (%), 2013 
Table 57: Global Power Industry - Annual Procurement Budgets in US$ by Senior Level Respondents (%), 2013 
Table 58: Change in Procurement Expenditure - Global Power Industry Buyers (%), 2009-2013 
Table 59: Global Power Industry - Change in Procurement Expenditure by Buyer Type (%), 2013 
Table 60: Global Power Industry - Change in Procurement Expenditure by Region (%), 2013 
Table 61: Global Power Industry - Change in Procurement Expenditure by Turnover (%), 2013 
Table 62: Future Change in Expenditure by Product and Service Category, Fossil Fuel Generators (%), 2013 
Table 63: Change in Expenditure by Product and Service Category, Alternative Generators (%), 2013 
Table 64: Global Power Industry - Variations in Regional Supplier Prices (%), 2013 
Table 65: Global Power Industry - Variations in Regional Supplier Prices by Company Type (%), 2013 
Table 66: Global Power Industry - Variations in Regional Supplier Prices by Region (%), 2013 
Table 67: Global Power Industry - Variations in Regional Supplier Prices by Turnover (%), 2013 
Table 68: Global Power Industry - Critical Success Factors for Supplier Selection - Buyers vs. Suppliers, 2013 
Table 69: Critical Success Factors for Supplier Selection - Global Power Industry Buyers, 2013 
Table 70: E-Procurement - Level of Implementation in the Global Power Industry (%), 2013 
Table 71: Global Power Industry - Procurement Budget Increase vs. E-Procurement (%), 2013 
Table 72: E-Procurement in the Global Power Industry by Buyer Type (%), 2013 
Table 73: E-Procurement in the Global Power Industry by Region (%), 2013 
Table 74: E-Procurement in the Global Power Industry by Turnover (%), 2013 
Table 75: Global Power Industry Survey Results - Closed Questions

List of Figures


Figure 1: Revenue Growth Optimism in the Global Power Industry (%), 2009-2013 
Figure 2: Revenue Growth Optimism in the Global Power Industry by Company Type (%), 2009-2013 
Figure 3: Revenue Growth Optimism in the Global Power Industry by Region (%), 2013 
Figure 4: Revenue Growth Optimism in the Global Power Industry by Turnover (%), 2013 
Figure 5: Key Expected Changes in Business Structure by Buyers - Global Power Industry (%), 2013 
Figure 6: Key Expected Changes in Business Structure by Suppliers - Global Power Industry (%), 2013 
Figure 7: Key Expected Changes In Business Structure by Senior Level Respondents - Global Power Industry (%), 2013 
Figure 8: Change in Leading Company Strategies by Buyers - Global Power Industry (%), 2013 
Figure 9: Change in Leading Company Strategies by Suppliers - Global Power Industry (%), 2013 
Figure 10: Change in Leading Company Strategies by Region - Global Power Industry (%), 2013 
Figure 11: MandA Activity Projections - Global Power Industry (%), 2013 
Figure 12: MandA Activity Projections - Global Fossil Fuels Generator Industry (%), 2009-2013 
Figure 13: MandA Activity Projections - Global Alternative Power Generator Industry (%), 2009-2013 
Figure 14: MandA Activity Projections - Global Power Industry Suppliers (%), 2009-2013 
Figure 15: Global Power Industry MandA Activity Projections by Region (%), 2013 
Figure 16: Global Power Industry MandA Activity Projections by Turnover (%), 2013 
Figure 17: Global Power Industry MandA Activity Projections by Purchasing Decision Authority (%), 2013 
Figure 18: Global Power Industry - Increase in Capital Expenditure by Fossil Fuel Generators (%), 2013 
Figure 19: Global Power Industry - Increase in Capital Expenditure by Alternative Generators (%), 2013 
Figure 20: Global Power Industry Suppliers - Increase in Capital Expenditure (%), 2013 
Figure 21: Global Power Industry - Increase in Capital Expenditure by Region (%), 2013 
Figure 22: Global Power Industry - Increase in Capital Expenditure by Turnover (%), 2013 
Figure 23: Global Power Industry - Planned Change in Staff Recruitment Activity by Buyers (%), 2013 
Figure 24: Global Power Industry - Planned Change in Staff Recruitment by Power Industry Suppliers (%), 2013 
Figure 25: Global Power Industry - Planned Change in Staff Hiring Activities by Region (%), 2013 
Figure 26: Global Power Industry - Planned Change in Staff Hiring Activities by Turnover (%), 2013 
Figure 27: Global Power Industry - Top Ten Growth Regions (%), 2013 
Figure 28: Global Power Industry - Top Five Emerging Markets, 2013 
Figure 29: Global Fossil Fuel Power Generators - Demand in Emerging Markets  (%), 2013 
Figure 30: Global Alternative Power Generators - Demand in Emerging Markets  (%), 2013 
Figure 31: Global Power Industry Suppliers - Demand in Emerging Markets (%), 2013 
Figure 32: Global Power Industry - Demand in Emerging Markets by Region (%), 2013 
Figure 33: Global Power Industry - Top Five Developed Regions by Growth (%), 2013 
Figure 34: Global Fossil Fuel Generators - Growth Projections in Developed Countries (%), 2013 
Figure 35: Global Alternative Generators - Growth Projections in Developed Countries (%), 2013 
Figure 36: Global Power Industry Suppliers - Growth Projections in Developed Countries (%), 2013 
Figure 37: Global Power Industry - Increase in Growth Projections of Developed Countries by Region (%), 2013 
Figure 38: Global Power Industry - Top Five Leading Business Concerns, 2013-2014 
Figure 39: Global Power Industry - Leading Business Concerns (%), 2013-2014 
Figure 40: Global Power Industry - Securing Buyer Business: Buyer vs. Supplier Responses (%), 2013 
Figure 41: Actions to Secure Buyer Business, Global Power Industry Buyer Responses (%), 2013 
Figure 42: Global Power Industry - Securing Buyer Business by Turnover (%), 2013 
Figure 43: Global Power Industry - Securing Buyer Business by Purchasing Decision Authority (%), 2013 
Figure 44: Annual Procurement Budgets of Global Power Industry Buyers in US$ (%), 2009-2013 
Figure 45: Global Power Industry - Annual Procurement Budgets in US$ by Buyer Type (%), 2013 
Figure 46: Global Power Industry - Annual Procurement Budgets in US$ by Region (%), 2013 
Figure 47: Global Power Industry - Annual Procurement Budgets in US$ by Turnover (%), 2013 
Figure 48: Global Power Industry - Annual Procurement Budgets in US$ by Senior Level Respondents (%), 2013 
Figure 49: Change in Procurement Expenditure - Global Power Industry Buyers (%), 2009-2013 
Figure 50: Global Power Industry - Change in Procurement Expenditure by Buyer Type (%), 2013 
Figure 51: Global Power Industry - Change in Procurement Expenditure by Region (%), 2013 
Figure 52: Global Power Industry - Change in Procurement Expenditure by Turnover (%), 2013 
Figure 53: Future Change in Expenditure by Product and Service Category, Buyers , 2013 
Figure 54: Change in Expenditure by Product and Service Category, Fossil Fuel Generators (%), 2013 
Figure 55: Change in Expenditure by Product Category, Alternative Generators (%), 2013 
Figure 56: Increase in Expenditure by Product and Service Category - Buyers by Region (% Increase), 2013 
Figure 57: Increase in Expenditure by Product and Service Category - Buyers by Turnover (%), 2013 
Figure 58: Global Power Industry - Variations in Regional Supplier Prices (%), 2013 
Figure 59: Global Power Industry - Variations in Regional Supplier Prices by Company Type (%), 2013 
Figure 60: Global Power Industry - Variations in Regional Supplier Prices by Region (%), 2013 
Figure 61: Global Power Industry - Variations in Regional Supplier Prices by Turnover (%), 2013 
Figure 62: Global Power Industry - Critical Success Factors for Supplier Selection - Buyers vs. Suppliers, 2013 
Figure 63: Global Power Industry - Critical Success Factors for Supplier Selection - Buyers vs. Suppliers, 2013 
Figure 64: Critical Success Factors for Supplier Selection - Global Power Industry Buyers, 2013 
Figure 65: E-Procurement - Level of Implementation in the Global Power Industry (%), 2013 
Figure 66: E-Procurement in the Global Power Industry by Buyer Type (%), 2013 
Figure 67: E-Procurement in the Global Power Industry by Region (%), 2013 
Figure 68: E-Procurement in the Global Power Industry by Turnover (%), 2013

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