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Global Internet Ad Spending Market 2017-2021

Published By :

Technavio

Published Date : Aug 2017

Category :

Media

No. of Pages : 72 Pages

About Internet Ad Spending
Internet advertising or web advertising is a form of marketing that uses the Internet for delivering promotional marketing messages to users. Consumers view advertisements online as an unwanted distraction along with a few benefits. The global ad spending market is experiencing exponential growth. The rapid adoption of ad usage across various industry verticals, improving economic environment, and increasing distribution of films and music online are also increasing the demand for online advertising.

Technavios analysts forecast the global internet ad spending market to grow at a CAGR of 9.44% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global internet ad spending market for 2017-2021. To calculate the market size, the report considers the revenue generated from different types of Internet ads and by different region in the global Internet ad spending market.

The market is divided into the following segments based on geography:
Americas
APAC
EMEA

Technavios report, Global Internet Ad Spending Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
Facebook
Google
LinkedIn
Twitter
Other prominent vendors
BCC
Deutsche Telekom
IAC
Pinterest
Tumblr

Market driver
Increasing customer base
For a full, detailed list, view our report

Market challenge
Rising complexity in integration
For a full, detailed list, view our report

Market trend
Growing M&A in online advertising
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2021 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.



Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
Market outline
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by industry
Global Internet ad spending market by industry
Global Internet ad spending market by retail industry
Global Internet ad spending market by automotive industry
Global Internet ad spending market by financial services industry
Global Internet ad spending market by electronics industry
Global Internet ad spending market by others
PART 07: Market segmentation by type
Global Internet ad spending market by type
Global Internet ad spending market by search
Global Internet ad spending market by banner ads
Global Internet ad spending market by digital videos
Global Internet ad spending market by others
PART 08: Market segmentation by device
Global Internet ad spending market by device
Global Internet ad spending market by mobile devices
Global Internet ad spending market by laptops
PART 09: Geographical segmentation
Global Internet ad spending market by geography
Internet ad spending market in EMEA
Internet ad spending market in APAC
Internet ad spending market in Americas
PART 10: Key leading countries
Internet ad spending market in US
Internet ad spending market in UK
Internet ad spending market in China
Internet ad spending market in Japan
PART 11: Decision Framework
PART 12: Drivers and challenges
Market drivers
Market challenges
PART 13: Market trends
Increasing use of social media for advertisement
Growing M&A in online advertising
Increasing growth in programmatic advertising
Exponentially rising real-time bidding
PART 14: Vendor landscape
Competitive scenario
Key vendor analysis
Other prominent vendors
PART 15: Appendix
List of abbreviations
List of Exhibits
Exhibit 01: Global Internet ad spending market: Overview
Exhibit 02: Global Internet ad spending market 2016-2021 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global Internet ad spending market share by industry 2016-2021 (% share of revenue)
Exhibit 05: Global Internet ad spending market by retail industry 2016-2021 ($ billions)
Exhibit 06: Global Internet ad spending market by automotive industry 2016-2021 ($ billions)
Exhibit 07: Global Internet ad spending market by financial services industry 2016-2021 ($ billions)
Exhibit 08: Global Internet ad spending market by electronics industry 2016-2021 ($ billions)
Exhibit 09: Global Internet ad spending market by others 2016-2021 ($ billions)
Exhibit 10: Global Internet ad spending market by type 2016-2021 (% share of revenue)
Exhibit 11: Global Internet ad spending market by search 2016-2021 ($ billions)
Exhibit 12: Global Internet ad spending market by banner ads 2016-2021 ($ billions)
Exhibit 13: Global Internet ad spending market by digital videos 2016-2021 ($ billions)
Exhibit 14: Global Internet ad spending market by others 2016-2021 ($ billions)
Exhibit 15: Global Internet ad spending market by device 2016-2021 (% share of revenue)
Exhibit 16: Global Internet ad spending market by mobile devices 2016-2021 ($ billions)
Exhibit 17: Global Internet ad spending market by laptops 2016-2021 ($ billions)
Exhibit 18: Global Internet ad spending market share by geography 2016-2021 (% share of revenue)
Exhibit 19: Internet ad spending market in EMEA 2016-2021 ($ billions)
Exhibit 20: Internet ad spending market in APAC 2016-2021 ($ billions)
Exhibit 21: Internet ad spending market in Americas 2016-2021 ($ billions)
Exhibit 22: Key leading countries 2016 (% share of revenue)
Exhibit 23: Internet ad spending market in US 2016-2021 ($ billions)
Exhibit 24: Internet ad spending market in UK 2016-2021 ($ billions)
Exhibit 25: Internet ad spending market in China 2016-2021 ($ billions)
Exhibit 26: Internet ad spending market in Japan 2016-2021 ($ billions)
Exhibit 27: Facebook: Recent developments
Exhibit 28: Google: Recent developments
Exhibit 29: LinkedIn: Recent developments
Exhibit 30: Other prominent vendors

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