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Global Digital Marketing Spending Market 2016-2020

Published By :

Technavio

Published Date : Jul 2016

Category :

Advertising and Marketing

No. of Pages : 59 Pages

About Digital Marketing

Digital marketing is the most active and the fastest growing marketing technique. The growth can be attributed to global digitalization trend. Every minute, an estimated 650,000 search queries are raised on Google, more than 700 videos are hosted on YouTube, over 700,000 status updates and 500,000 comments are posted on Facebook, over 65,000 tweets are made worldwide, and approximately 180 million e-mails are sent. These figures emphasize the significance of digital media as a marketing tool.

Technavios analysts forecast the global digital marketing spending market to grow at a CAGR of 8.79% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global digital marketing spending market for 2016-2020. To calculate the market size, Technavio analysts have considered expenditure on marketing in digital media.

The market is divided into the following segments based on geography:
Americas
APAC
EMEA

Technavio's report, Global Digital Marketing Spending Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
AT&T
Comcast
General Motors
P&G
Verizon

Other prominent vendors
American Express
Fiat Chrysler
Ford
Johnson & Johnson
JPMorgan Chase
L'Oral
Nissan
Pfizer
Toyota
Unilever
Volkswagen
Walt Disney

Market driver
Global digital transformation
For a full, detailed list, view our report

Market challenge
Prone to cyber crimes
For a full, detailed list, view our report

Market trend
Dominance of mobile devices
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.





PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Base year
Vendor segmentation
Numerical figures
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by type
Global digital marketing spending market by type
Global digital marketing spending market by search ads
Global digital marketing spending market by display ads
Global digital marketing spending by social media
Global digital marketing spending by e-mail marketing
Market attractiveness of digital marketing spending by type
PART 07: Market segmentation by device
Global digital marketing spending market by device
Global digital marketing spending market by desktop computers
Global digital marketing spending market by mobile devices
PART 08: Geographical segmentation
Segmentation of global digital marketing spending market by geography
Digital marketing spending market in Americas
Digital marketing spending market in EMEA
Digital marketing spending market in APAC
Market attractiveness of digital marketing spending by geography
PART 09: Key leading countries
Key leading countries of global digital marketing spending market
PART 10: Market drivers
Global digital transformation
Increased credibility
Higher accessibility
Growing proliferation of digital marketing software
Growth in online video viewership
Growth in real-time bidding
Increased popularity of social media inventory
Increasing demand for real-time analytics
PART 11: Impact of drivers
PART 12: Market challenges
No short-term ROI
Prone to cyber crimes
Requirement of skilled workforce
Lack of efficient data management
Barriers to adopting digital marketing solutions among SMEs
Lack of proper coordinated marketing strategy
PART 13: Impact of drivers and challenges
PART 14: Market trends
Dominance of mobile devices
Advanced targeting options
Marketing automation
New payment methods
Growing demand for digital marketing solutions in developing countries
PART 15: Vendor landscape
Competitive scenario
Summary of key figures
PART 16: Appendix
List of abbreviations
PART 17: Explore Technavio

List of Exhibits
Exhibit 01: Overview of global digital marketing spending market
Exhibit 02: Global digital marketing spending market size 2015-2020 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global digital marketing spending market by type 2015
Exhibit 05: Segmentation of global digital marketing spending market by type 2020
Exhibit 06: Global digital marketing spending market by search ads 2015-2020 ($ billions)
Exhibit 07: Global digital marketing spending market by display ads 2015-2020 ($ billions)
Exhibit 08: Global digital marketing by social media 2015-2020 ($ billions)
Exhibit 09: Global digital marketing spending by e-mail marketing 2015-2020 ($ billions)
Exhibit 10: Market attractiveness of digital marketing spending by type 2015-2020
Exhibit 11: Global digital marketing spending market by device 2015 and 2020
Exhibit 12: Global digital marketing spending market by desktop computers 2015
Exhibit 13: Global shipments of desktop computers, smartphones, and tablets 2011-2015 (millions of units)
Exhibit 14: Global digital marketing spending market by mobile devices 2015
Exhibit 15: Mobile advertising and social media mobile advertising revenue 2014-2020 ($ millions)
Exhibit 16: Segmentation of global digital marketing spending market by geography 2015
Exhibit 17: Segmentation of global digital marketing spending market by geography 2020
Exhibit 18: Digital marketing spending market in Americas 2015-2020 ($ billions)
Exhibit 19: Digital marketing spending market in EMEA 2015-2020 ($ billions)
Exhibit 20: Digital marketing spending market in APAC 2015-2020 ($ billions)
Exhibit 21: Market attractiveness of digital marketing spending by geography 2015-2020
Exhibit 22: Key leading countries of global digital marketing spending market 2015
Exhibit 23: Top 10 countries of global digital marketing spending market by revenue in 2015
Exhibit 24: Key leading countries: Segmentation by revenue ($ billions)
Exhibit 25: Impact of drivers
Exhibit 26: Impact of drivers and challenges
Exhibit 27: Company details
Exhibit 28: Other prominent vendors
Exhibit 29: Summary of key figures ($ billions)
Exhibit 30: Summary of country figures ($ billions)

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